WE MAKE VIEWING MAGIC Trademark

Trademark Overview


On Thursday, March 30, 2017, a trademark application was filed for WE MAKE VIEWING MAGIC with the United States Patent and Trademark Office. The USPTO has given the WE MAKE VIEWING MAGIC trademark a serial number of 87391970. The federal status of this trademark filing is REGISTERED as of Tuesday, May 4, 2021. This trademark is owned by Wal-Mart Stores, Inc. The WE MAKE VIEWING MAGIC trademark is filed in the Computer & Software Products & Electrical & Scientific Products, Advertising, Business and Retail Services, and Computer & Software Services & Scientific Services categories with the following description:

Downloadable video recordings namely, downloadable films and movies featuring action adventure, animation, anime, biography, commentary, classics, comedy, crime, documentary, drama, entertainment, faith, family, fantasy, film-noir, history, horror, international, music, musical, news, mystery, romance, science fiction, sports, thrillers, war, and westerns provided via a video-on-demand services

Online retail store services, featuring digital content and services, namely, audio and video on demand transmissions, streaming services for video content and pre-recorded videos and video or digital recordings provided by means of communications networks and entertainment and educational content, namely, movies and television shows; advertising

Hosting of digital video content on the Internet
we make viewing magic

General Information


Serial Number87391970
Word MarkWE MAKE VIEWING MAGIC
Filing DateThursday, March 30, 2017
Status700 - REGISTERED
Status DateTuesday, May 4, 2021
Registration Number6341815
Registration DateTuesday, May 4, 2021
Mark Drawing4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, January 23, 2018

Trademark Statements


Goods and ServicesDownloadable video recordings namely, downloadable films and movies featuring action adventure, animation, anime, biography, commentary, classics, comedy, crime, documentary, drama, entertainment, faith, family, fantasy, film-noir, history, horror, international, music, musical, news, mystery, romance, science fiction, sports, thrillers, war, and westerns provided via a video-on-demand services
Goods and ServicesOnline retail store services, featuring digital content and services, namely, audio and video on demand transmissions, streaming services for video content and pre-recorded videos and video or digital recordings provided by means of communications networks and entertainment and educational content, namely, movies and television shows; advertising
Goods and ServicesHosting of digital video content on the Internet

Classification Information


International Class009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus.
US Class Codes021, 023, 026, 036, 038
Class Status Code6 - Active
Class Status DateTuesday, December 12, 2017
Primary Code009
First Use Anywhere DateWednesday, November 30, 2016
First Use In Commerce DateWednesday, November 30, 2016

International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateWednesday, April 5, 2017
Primary Code035
First Use Anywhere DateWednesday, November 30, 2016
First Use In Commerce DateWednesday, November 30, 2016

International Class042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software.
US Class Codes100, 101
Class Status Code6 - Active
Class Status DateTuesday, December 12, 2017
Primary Code042
First Use Anywhere DateWednesday, November 30, 2016
First Use In Commerce DateWednesday, November 30, 2016

Trademark Owner History


Party NameFANDANGO AT HOME, LLC
Party Type31 - New Owner After Registration
Legal Entity Type16 - Limited Liability Company
AddressUNIVERSAL CITY, CA 91608

Party NameVUDU, LLC
Party Type30 - Original Registrant
Legal Entity Type16 - Limited Liability Company
AddressBEVERLY HILLS, CA 90210

Party NameVUDU, LLC
Party Type21 - New Owner After Publication
Legal Entity Type16 - Limited Liability Company
AddressBEVERLY HILLS, CA 90210

Party NameWal-Mart Stores, Inc
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressBentonville, AR 72716

Party NameWal-Mart Stores, Inc
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressBentonville, AR 72716

Trademark Events


Event DateEvent Description
Wednesday, April 10, 2024AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Wednesday, May 12, 2021PETITION TO DIRECTOR DISMISSED
Tuesday, May 4, 2021REGISTERED-PRINCIPAL REGISTER
Wednesday, April 28, 2021ASSIGNED TO PETITION STAFF
Tuesday, March 30, 2021NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Monday, March 29, 2021ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Friday, March 5, 2021STATEMENT OF USE PROCESSING COMPLETE
Monday, March 1, 2021USE AMENDMENT FILED
Monday, March 1, 2021TEAS STATEMENT OF USE RECEIVED
Wednesday, November 25, 2020NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Tuesday, November 24, 2020SOU EXTENSION 5 GRANTED
Monday, September 21, 2020SOU EXTENSION 5 FILED
Tuesday, November 24, 2020CASE ASSIGNED TO INTENT TO USE PARALEGAL
Wednesday, November 11, 2020AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Wednesday, October 28, 2020TEAS PETITION TO DIRECTOR RECEIVED
Wednesday, October 28, 2020NOTICE OF REVIVAL - E-MAILED
Tuesday, October 27, 2020SOU EXTENSION RECEIVED WITH TEAS PETITION
Tuesday, October 27, 2020PETITION TO REVIVE-GRANTED
Tuesday, October 27, 2020TEAS PETITION TO REVIVE RECEIVED
Monday, October 26, 2020ABANDONMENT NOTICE E-MAILED - NO USE STATEMENT FILED
Monday, October 26, 2020ABANDONMENT - NO USE STATEMENT FILED
Monday, September 21, 2020TEAS CHANGE OF CORRESPONDENCE RECEIVED
Monday, September 21, 2020ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Monday, September 21, 2020TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Wednesday, February 26, 2020NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Monday, February 24, 2020APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Monday, February 24, 2020TEAS CHANGE OF OWNER ADDRESS RECEIVED
Monday, February 24, 2020SOU EXTENSION 4 GRANTED
Monday, February 24, 2020SOU EXTENSION 4 FILED
Monday, February 24, 2020SOU TEAS EXTENSION RECEIVED
Friday, October 18, 2019ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Friday, October 18, 2019TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Tuesday, July 30, 2019NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Friday, July 26, 2019SOU EXTENSION 3 GRANTED
Friday, July 26, 2019SOU EXTENSION 3 FILED
Friday, July 26, 2019SOU TEAS EXTENSION RECEIVED
Wednesday, March 13, 2019NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Monday, March 11, 2019SOU EXTENSION 2 GRANTED
Monday, March 11, 2019SOU EXTENSION 2 FILED
Monday, March 11, 2019SOU TEAS EXTENSION RECEIVED
Wednesday, September 12, 2018NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Monday, September 10, 2018SOU EXTENSION 1 GRANTED
Monday, September 10, 2018SOU EXTENSION 1 FILED
Monday, September 10, 2018SOU TEAS EXTENSION RECEIVED
Tuesday, March 20, 2018NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, January 23, 2018OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, January 23, 2018PUBLISHED FOR OPPOSITION
Wednesday, January 3, 2018NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Wednesday, December 13, 2017TEAS CHANGE OF CORRESPONDENCE RECEIVED
Tuesday, December 12, 2017APPROVED FOR PUB - PRINCIPAL REGISTER
Tuesday, December 12, 2017TEAS/EMAIL CORRESPONDENCE ENTERED
Monday, December 11, 2017CORRESPONDENCE RECEIVED IN LAW OFFICE
Monday, December 11, 2017TEAS RESPONSE TO OFFICE ACTION RECEIVED
Monday, June 19, 2017NOTIFICATION OF NON-FINAL ACTION E-MAILED
Monday, June 19, 2017NON-FINAL ACTION E-MAILED
Monday, June 19, 2017NON-FINAL ACTION WRITTEN
Thursday, June 15, 2017ASSIGNED TO EXAMINER
Wednesday, April 5, 2017NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Monday, April 3, 2017NEW APPLICATION ENTERED