WE MAKE IT SIMPLE, YOU MAKE IT BEAUTIFUL Trademark
Trademark Overview
On Thursday, October 30, 2003, a trademark application was filed for WE MAKE IT SIMPLE, YOU MAKE IT BEAUTIFUL with the United States Patent and Trademark Office. The USPTO has given the WE MAKE IT SIMPLE, YOU MAKE IT BEAUTIFUL trademark a serial number of 78320739. The federal status of this trademark filing is CANCELLED - SECTION 8 as of Friday, March 9, 2012. This trademark is owned by Benjamin Moore & Co.. The WE MAKE IT SIMPLE, YOU MAKE IT BEAUTIFUL trademark is filed in the Paint Products category with the following description:
Interior and exterior paints and coatings in the nature of paint
General Information
| Serial Number | 78320739 |
| Word Mark | WE MAKE IT SIMPLE, YOU MAKE IT BEAUTIFUL |
| Filing Date | Thursday, October 30, 2003 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, March 9, 2012 |
| Registration Number | 2982033 |
| Registration Date | Tuesday, August 2, 2005 |
| Mark Drawing | 1000 - Typeset: Word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, August 3, 2004 |
Trademark Statements
| Goods and Services | Interior and exterior paints and coatings in the nature of paint |
Classification Information
| International Class | 002 - Paints, varnishes, lacquers; preservatives against rust and against deterioration of wood; colorants; mordants; raw natural resins; metals in foil and powder form for painters, decorators, printers and artists. |
| US Class Codes | 006, 011, 016 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, March 9, 2012 |
| Primary Code | 002 |
| First Use Anywhere Date | Monday, October 13, 2003 |
| First Use In Commerce Date | Monday, October 13, 2003 |
Trademark Owner History
| Party Name | COLUMBIA INSURANCE COMPANY |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | OMAHA, NE 68131 |
| Party Name | Benjamin Moore & Co. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Montvale, NJ 07645 |
| Party Name | Benjamin Moore & Co. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Montvale, NJ 07645 |
| Party Name | Benjamin Moore & Co. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Montvale, NJ 07645 |
Trademark Events
| Event Date | Event Description |
| Friday, March 9, 2012 | CANCELLED SEC. 8 (6-YR) |
| Wednesday, October 25, 2006 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Tuesday, August 2, 2005 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, June 21, 2005 | LAW OFFICE REGISTRATION REVIEW COMPLETED |
| Friday, June 17, 2005 | ASSIGNED TO LIE |
| Thursday, June 16, 2005 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Monday, June 6, 2005 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Friday, May 20, 2005 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Friday, May 20, 2005 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Thursday, May 19, 2005 | FINAL REFUSAL E-MAILED |
| Thursday, May 19, 2005 | SU - FINAL REFUSAL - WRITTEN |
| Friday, May 13, 2005 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Tuesday, May 10, 2005 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Tuesday, May 10, 2005 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Tuesday, May 10, 2005 | NON-FINAL ACTION E-MAILED |
| Tuesday, May 10, 2005 | SU - NON-FINAL ACTION - WRITTEN |
| Monday, May 9, 2005 | STATEMENT OF USE PROCESSING COMPLETE |
| Friday, April 22, 2005 | USE AMENDMENT FILED |
| Friday, April 22, 2005 | TEAS STATEMENT OF USE RECEIVED |
| Tuesday, October 26, 2004 | NOA MAILED - SOU REQUIRED FROM APPLICANT |
| Tuesday, August 3, 2004 | PUBLISHED FOR OPPOSITION |
| Wednesday, July 14, 2004 | NOTICE OF PUBLICATION |
| Thursday, June 3, 2004 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Thursday, June 3, 2004 | ASSIGNED TO EXAMINER |
| Friday, November 21, 2003 | NEW APPLICATION ENTERED IN TRAM |
