WE MAKE IT EASY TO SMILE Trademark

Trademark Overview


On Wednesday, August 28, 1991, a trademark application was filed for WE MAKE IT EASY TO SMILE with the United States Patent and Trademark Office. The USPTO has given the WE MAKE IT EASY TO SMILE trademark a serial number of 74198781. The federal status of this trademark filing is CANCELLED - SECTION 8 as of Friday, June 23, 2023. This trademark is owned by Pennsylvania Dental Service Corporation. The WE MAKE IT EASY TO SMILE trademark is filed in the Insurance & Financial Services category with the following description:

insurance underwriting and insurance administration in the fields of dental and eye care insurance
we make it easy to smile

General Information


Serial Number74198781
Word MarkWE MAKE IT EASY TO SMILE
Filing DateWednesday, August 28, 1991
Status710 - CANCELLED - SECTION 8
Status DateFriday, June 23, 2023
Registration Number1738625
Registration DateTuesday, December 8, 1992
Mark Drawing1000 - Typeset: Word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, August 25, 1992

Trademark Statements


Goods and Servicesinsurance underwriting and insurance administration in the fields of dental and eye care insurance

Classification Information


International Class036 - Insurance; financial affairs; monetary affairs; real estate affairs.
US Class Codes102
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, June 23, 2023
Primary Code036
First Use Anywhere DateFriday, October 18, 1991
First Use In Commerce DateFriday, October 18, 1991

Trademark Owner History


Party NameDELTA DENTAL OF CALIFORNIA
Party Type31 - New Owner After Registration
Legal Entity Type99 - Other
AddressSAN FRANCISCO, CA 94105

Party NamePennsylvania Dental Service Corporation
Party Type30 - Original Registrant
Legal Entity Type99 - Other
AddressMechanicsburg, PA 17055

Party NamePennsylvania Dental Service Corporation
Party Type20 - Owner at Publication
Legal Entity Type99 - Other
AddressNew Cumberland, PA 17070

Party NamePennsylvania Dental Service Corporation
Party Type10 - Original Applicant
Legal Entity Type99 - Other
AddressNew Cumberland, PA 17070

Trademark Events


Event DateEvent Description
Friday, June 23, 2023CANCELLED SEC. 8 (10-YR)/EXPIRED SECTION 9
Wednesday, December 8, 2021COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Wednesday, March 21, 2012NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Wednesday, March 21, 2012REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)
Wednesday, March 21, 2012REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Wednesday, March 14, 2012AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Tuesday, March 13, 2012TEAS SECTION 8 & 9 RECEIVED
Monday, April 28, 2008CASE FILE IN TICRS
Sunday, November 3, 2002REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Sunday, November 3, 2002REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Wednesday, August 14, 2002REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED
Wednesday, August 14, 2002TEAS SECTION 8 & 9 RECEIVED
Thursday, April 22, 1999REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Friday, December 4, 1998REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED
Tuesday, December 8, 1992REGISTERED-PRINCIPAL REGISTER
Tuesday, August 25, 1992PUBLISHED FOR OPPOSITION
Friday, July 24, 1992NOTICE OF PUBLICATION
Friday, June 19, 1992APPROVED FOR PUB - PRINCIPAL REGISTER
Friday, June 19, 1992USE AMENDMENT ACCEPTED
Friday, June 19, 1992PREVIOUS ALLOWANCE COUNT WITHDRAWN
Monday, January 6, 1992APPROVED FOR PUB - PRINCIPAL REGISTER
Monday, December 23, 1991EXAMINER'S AMENDMENT MAILED
Tuesday, December 17, 1991ASSIGNED TO EXAMINER
Wednesday, December 4, 1991AMENDMENT TO USE PROCESSING COMPLETE
Monday, November 4, 1991USE AMENDMENT FILED