WE LOVE THE REEF Trademark
Trademark Overview
On Friday, August 23, 2024, a trademark application was filed for WE LOVE THE REEF with the United States Patent and Trademark Office. The USPTO has given the WE LOVE THE REEF trademark a serial number of 98714017. The federal status of this trademark filing is PUBLISHED FOR OPPOSITION as of Tuesday, March 25, 2025. This trademark is owned by Crown Laboratories, Inc.. The WE LOVE THE REEF trademark is filed in the Cosmetics & Cleaning Products category with the following description:
Sunscreen
General Information
| Serial Number | 98714017 |
| Word Mark | WE LOVE THE REEF |
| Filing Date | Friday, August 23, 2024 |
| Status | 686 - PUBLISHED FOR OPPOSITION |
| Status Date | Tuesday, March 25, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, March 25, 2025 |
Trademark Statements
| Description of Mark | The mark consists of a black heart with a graphic depiction of coral in white within the black heart. To the right are the words "WE LOVE THE REEF" in capitals. |
| Goods and Services | Sunscreen |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
Classification Information
| International Class | 003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices. |
| US Class Codes | 001, 004, 006, 050, 051, 052 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, August 23, 2024 |
| Primary Code | 003 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
Trademark Owner History
| Party Name | Crown Laboratories, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Johnson City, TN 37604 |
| Party Name | Crown Laboratories, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Johnson City, TN 37604 |
Trademark Events
| Event Date | Event Description |
| Thursday, February 27, 2025 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Friday, August 23, 2024 | NEW APPLICATION ENTERED |
| Thursday, February 27, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Friday, February 28, 2025 | ASSIGNED TO EXAMINER |
| Tuesday, March 4, 2025 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, March 19, 2025 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, March 25, 2025 | PUBLISHED FOR OPPOSITION |
| Tuesday, March 25, 2025 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
