WE LOVE THE REEF Trademark
Trademark Overview
On Friday, August 23, 2024, a trademark application was filed for WE LOVE THE REEF with the United States Patent and Trademark Office. The USPTO has given the WE LOVE THE REEF trademark a serial number of 98714017. The federal status of this trademark filing is NOTICE OF ALLOWANCE - ISSUED as of Tuesday, May 20, 2025. This trademark is owned by Crown Laboratories, Inc.. The WE LOVE THE REEF trademark is filed in the Cosmetics & Cleaning Products category with the following description:
Sunscreen
General Information
| Serial Number | 98714017 |
| Word Mark | WE LOVE THE REEF |
| Filing Date | Friday, August 23, 2024 |
| Status | 688 - NOTICE OF ALLOWANCE - ISSUED |
| Status Date | Tuesday, May 20, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, March 25, 2025 |
Trademark Statements
| Description of Mark | The mark consists of a black heart with a graphic depiction of coral in white within the black heart. To the right are the words "WE LOVE THE REEF" in capitals. |
| Goods and Services | Sunscreen |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
Classification Information
| International Class | 003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices. |
| US Class Codes | 001, 004, 006, 050, 051, 052 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, August 23, 2024 |
| Primary Code | 003 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
Trademark Owner History
| Party Name | Crown Laboratories, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Johnson City, TN 37604 |
| Party Name | Crown Laboratories, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Johnson City, TN 37604 |
Trademark Events
| Event Date | Event Description |
| Friday, August 23, 2024 | NEW APPLICATION ENTERED |
| Thursday, February 27, 2025 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Thursday, February 27, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Friday, February 28, 2025 | ASSIGNED TO EXAMINER |
| Tuesday, March 4, 2025 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, March 19, 2025 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, March 25, 2025 | PUBLISHED FOR OPPOSITION |
| Tuesday, May 20, 2025 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Tuesday, March 25, 2025 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Wednesday, July 30, 2025 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Wednesday, July 30, 2025 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Wednesday, July 30, 2025 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Wednesday, July 30, 2025 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Wednesday, July 30, 2025 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
