WE LOVE IT! OUTDOORS PRESENTED BY MILLS FLEET FARM Trademark

Trademark Overview


On Friday, July 20, 2012, a trademark application was filed for WE LOVE IT! OUTDOORS PRESENTED BY MILLS FLEET FARM with the United States Patent and Trademark Office. The USPTO has given the WE LOVE IT! OUTDOORS PRESENTED BY MILLS FLEET FARM trademark a serial number of 85682987. The federal status of this trademark filing is CANCELLED - SECTION 8 as of Friday, January 29, 2021. This trademark is owned by Fleet Wholesale Supply Co., Inc.. The WE LOVE IT! OUTDOORS PRESENTED BY MILLS FLEET FARM trademark is filed in the Advertising, Business and Retail Services and Education & Entertainment Services categories with the following description:

Entertainment in the nature of continuing programs relating to outdoor recreation and living delivered by television, satellite, audio, and video media

Retail store services in the field of sporting, camping, fishing, recreation, hunting, home and garden products
we love it! outdoors presented by mills fleet farm

General Information


Serial Number85682987
Word MarkWE LOVE IT! OUTDOORS PRESENTED BY MILLS FLEET FARM
Filing DateFriday, July 20, 2012
Status710 - CANCELLED - SECTION 8
Status DateFriday, January 29, 2021
Registration Number4556525
Registration DateTuesday, June 24, 2014
Mark Drawing3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, April 30, 2013

Trademark Statements


Goods and ServicesEntertainment in the nature of continuing programs relating to outdoor recreation and living delivered by television, satellite, audio, and video media
Description of MarkThe mark consists of the words "WE LOVE IT! OUTDOORS" on a wave design, above the words "PRESENTED BY MILLS FLEET FARM", below the letters "FF" back-to-back with a half circle above the left letter "F" and images of four pine trees, and to the left of a shoe sole print.
Indication of Colors claimedColor is not claimed as a feature of the mark.
Goods and ServicesRetail store services in the field of sporting, camping, fishing, recreation, hunting, home and garden products
Disclaimer with Predetermined Text"OUTDOORS PRESENTED BY"

Classification Information


International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, January 29, 2021
Primary Code035
First Use Anywhere DateSaturday, January 5, 2013
First Use In Commerce DateSaturday, January 5, 2013

International Class041 - Education; providing of training; entertainment; sporting and cultural activities.
US Class Codes100, 101, 107
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, January 29, 2021
Primary Code041
First Use Anywhere DateSaturday, January 5, 2013
First Use In Commerce DateSaturday, January 5, 2013

Trademark Owner History


Party NameFLEET FARM WHOLESALE SUPPLY CO. LLC
Party Type31 - New Owner After Registration
Legal Entity Type16 - Limited Liability Company
AddressAPPLETON, WI 54914

Party NameFleet Wholesale Supply Co., Inc.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressAppleton, WI 54914

Party NameFleet Wholesale Supply Co., Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressAppleton, WI 54914

Party NameFleet Wholesale Supply Co., Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressAppleton, WI 54914

Trademark Events


Event DateEvent Description
Thursday, June 23, 2022ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Friday, February 4, 2022ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Friday, January 29, 2021CANCELLED SEC. 8 (6-YR)
Tuesday, January 21, 2020ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Tuesday, January 21, 2020TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Monday, June 24, 2019COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Wednesday, February 13, 2019AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Wednesday, October 31, 2018ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Wednesday, May 23, 2018ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Wednesday, May 23, 2018TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Wednesday, May 25, 2016ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Wednesday, March 16, 2016ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Wednesday, March 9, 2016ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Tuesday, June 24, 2014REGISTERED-PRINCIPAL REGISTER
Thursday, May 22, 2014NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Wednesday, May 21, 2014LAW OFFICE REGISTRATION REVIEW COMPLETED
Tuesday, May 13, 2014ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Monday, April 7, 2014STATEMENT OF USE PROCESSING COMPLETE
Wednesday, March 12, 2014USE AMENDMENT FILED
Monday, April 7, 2014CASE ASSIGNED TO INTENT TO USE PARALEGAL
Wednesday, March 12, 2014TEAS STATEMENT OF USE RECEIVED
Tuesday, October 29, 2013NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Friday, September 13, 2013EXTENSION OF TIME TO OPPOSE PROCESS - TERMINATED
Friday, May 24, 2013EXTENSION OF TIME TO OPPOSE RECEIVED
Tuesday, April 30, 2013OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, April 30, 2013PUBLISHED FOR OPPOSITION
Wednesday, April 10, 2013NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Friday, March 22, 2013LAW OFFICE PUBLICATION REVIEW COMPLETED
Wednesday, March 20, 2013ASSIGNED TO LIE
Thursday, March 7, 2013APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, March 6, 2013TEAS/EMAIL CORRESPONDENCE ENTERED
Tuesday, March 5, 2013CORRESPONDENCE RECEIVED IN LAW OFFICE
Tuesday, March 5, 2013TEAS RESPONSE TO OFFICE ACTION RECEIVED
Tuesday, November 20, 2012NOTIFICATION OF NON-FINAL ACTION E-MAILED
Tuesday, November 20, 2012NON-FINAL ACTION E-MAILED
Tuesday, November 20, 2012NON-FINAL ACTION WRITTEN
Wednesday, November 14, 2012ASSIGNED TO EXAMINER
Saturday, July 28, 2012NOTICE OF DESIGN SEARCH CODE MAILED
Friday, July 27, 2012NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM
Tuesday, July 24, 2012NEW APPLICATION ENTERED IN TRAM