WE LOVE Trademark

Trademark Overview


On Monday, April 30, 2018, a trademark application was filed for WE LOVE with the United States Patent and Trademark Office. The USPTO has given the WE LOVE trademark a serial number of 79233434. The federal status of this trademark filing is REGISTERED as of Tuesday, October 27, 2020. This trademark is owned by WE LOVE HOLDING LIMITED. The WE LOVE trademark is filed in the Cosmetics & Cleaning Products, Pharmaceutical Products, Houseware & Glass Products, and Wines & Spirits categories with the following description:

Honey wine; wine; fortified wines; prepared alcoholic cocktails; alcoholic beverages, except beers; alcoholic cocktails in the form of frozen pops; alcoholic cocktail mixes; alcoholic essences; liqueurs

Dental floss; dental floss dispensers; manual toothbrushes; oral care kits comprising toothbrushes and dental floss; toothbrushes, electric; toothbrush cases; dental care kits comprising toothbrushes and dental floss; flavoured toothpicks; facial cleansing brushes, namely, hand-operated brush used to clean skin; facial cleansing sponges; nylon mesh body cleansing puffs; lip brushes; brushes for cosmetic use; make-up brushes; nail brushes; insulated bags for food or beverages, for household purposes; drinking flasks for travellers; combs and sponges in the nature of toiletry sponges; kitchen cleaning cloths in this class; loofahs for household purposes; steel wool; moulds used in the kitchen namely cake moulds and ice moulds; bakeware; cookware, namely, pots, pans, steamers, cake tins; ovenware; food serving utensils, implements and accessories, namely kitchen tongs, serving scoops, ice cream scoops, pizza cutters, cake slices; non-electric kitchen appliances in this class, namely, non-...

Cosmetic skin care preparations and non-medicated skin cleansing preparations in the nature of facial washes, exfoliants, cleansers, and toners; non-medicated mouthwashes and gargles; non-medicated oral hygiene sprays and gargles, namely, breath freshening sprays, and breath freshener gargles; toothpaste; tooth cleaning preparations; non-medicated toothpaste; tooth whitening preparations; disposable wipes impregnated with cleansing chemicals or compounds for personal hygiene; hand cleaning preparations; hand cream; hand lotions; cosmetic creams and cosmetic gels for the face, hands and body; hand cleaners; cosmetic kits comprised of lipstick, lip gloss, cosmetic creams for the face, hands, or body, mascara, disposal wipes impregnated with cleansing compounds for the face; cosmetic skincare preparations sold in kits; cleansing preparations for personal use; skin cleansing creams, oils, lotions, and preparations and face, body, hand, and feet moisturising creams, oils, lotions and prepar...

Gargles for medical purposes; medicated toothpaste; disinfectants for hygiene purposes; sanitary preparations for medical use, other than toiletries; medicated lotions and medicated creams for the body, skin, face, and hands; medicated hand wash; hand-sanitizing preparations; anti-microbial hand wash; first aid kits; preparations for cleansing the skin for medical use; tissues and wipes impregnated with pharmaceutical skin lotions and pharmaceutical skin creams; sanitizing wipes; medicated lip balm; medicated lip care preparations; medicated throat sprays; medicated baby care products, namely, medicated baby powders, medicated baby oils, medicated shampoos for babies; medicated bath oils; medicated hand oils; medicated massage oils; skin care oils, medicated; medicated body care preparations, medicated, namely, body scrubs, body lotion; body creams, medicated; medicated lotions for the body; pharmaceutical preparations for application to the body for skin care, pharmaceuticals; perfume...
we love

General Information


Serial Number79233434
Word MarkWE LOVE
Filing DateMonday, April 30, 2018
Status700 - REGISTERED
Status DateTuesday, October 27, 2020
Registration Number6181913
Registration DateTuesday, October 27, 2020
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, August 11, 2020

Trademark Statements


Goods and ServicesHoney wine; wine; fortified wines; prepared alcoholic cocktails; alcoholic beverages, except beers; alcoholic cocktails in the form of frozen pops; alcoholic cocktail mixes; alcoholic essences; liqueurs
Goods and ServicesDental floss; dental floss dispensers; manual toothbrushes; oral care kits comprising toothbrushes and dental floss; toothbrushes, electric; toothbrush cases; dental care kits comprising toothbrushes and dental floss; flavoured toothpicks; facial cleansing brushes, namely, hand-operated brush used to clean skin; facial cleansing sponges; nylon mesh body cleansing puffs; lip brushes; brushes for cosmetic use; make-up brushes; nail brushes; insulated bags for food or beverages, for household purposes; drinking flasks for travellers; combs and sponges in the nature of toiletry sponges; kitchen cleaning cloths in this class; loofahs for household purposes; steel wool; moulds used in the kitchen namely cake moulds and ice moulds; bakeware; cookware, namely, pots, pans, steamers, cake tins; ovenware; food serving utensils, implements and accessories, namely kitchen tongs, serving scoops, ice cream scoops, pizza cutters, cake slices; non-electric kitchen appliances in this class, namely, non-electric ice cream makers, food mixers, kettles, tea pots, waffle irons, whisks, egg and cream beaters, food blenders, juicers, pressure cookers; spice sets; toothpicks; frying pans and pots; saucepans; pepper grinders; salt grinders; salt and pepper sets; hair brushes, eyebrow brushes, brushes for applying makeup, clothes brushes; brooms; dishwashing brushes; clothes pegs; cutting boards for the kitchen; brushes for footwear; gardening gloves; heat insulated containers namely drink bottles; ironing boards and covers therefore; lunch boxes; mops and mop ringers; mouse traps; perfume burners, perfume sprayers and perfume vapourisers sold empty; fitted picnic baskets; powder compacts sold empty and powder puffs; piggy banks, not of metal; shaving brushes; shoe horns; tooth brushes; electric tooth brushes; toilet cases namely toilet bases sold empty
Goods and ServicesCosmetic skin care preparations and non-medicated skin cleansing preparations in the nature of facial washes, exfoliants, cleansers, and toners; non-medicated mouthwashes and gargles; non-medicated oral hygiene sprays and gargles, namely, breath freshening sprays, and breath freshener gargles; toothpaste; tooth cleaning preparations; non-medicated toothpaste; tooth whitening preparations; disposable wipes impregnated with cleansing chemicals or compounds for personal hygiene; hand cleaning preparations; hand cream; hand lotions; cosmetic creams and cosmetic gels for the face, hands and body; hand cleaners; cosmetic kits comprised of lipstick, lip gloss, cosmetic creams for the face, hands, or body, mascara, disposal wipes impregnated with cleansing compounds for the face; cosmetic skincare preparations sold in kits; cleansing preparations for personal use; skin cleansing creams, oils, lotions, and preparations and face, body, hand, and feet moisturising creams, oils, lotions and preparations; disposable cleansing pads impregnated with cosmetics for personal use; disposable wipes impregnated with cleansing compounds for use on the face; pre-moistened cosmetic wipes; baby wipes for cosmetic purposes; baby wipes; lip balm; non-medicated lip care preparations; lip creams; lip gloss; lipstick; lipstick cases; non-medicated lip care preparations; lip pomades for cosmetic purposes; cosmetic creams, cosmetic oils, cosmetic lotions, topical skin sprays for cosmetic purposes, cosmetics pencils and balms for cosmetic purposes for use on the eye lids, lips or skin; topical skin sprays for cosmetic purposes; foot deodorant spray; hair gels and hair sprays; anti-static sprays for clothing; scented body spray; scented fabric refresher sprays; body sprays; breath freshening sprays; cleaning, polishing, scouring and abrasive preparations; soaps, namely, non-medicated cosmetic soap; perfumery; essential oils; cosmetics; dentifrices; cotton wool for cosmetic purposes; cotton sticks for cosmetic purposes; cosmetic pads, tissues or and wipes impregnated with cosmetic preparations; cosmetic pre-moistened cleansing pads, tissues and wipes or cosmetic impregnated cleansing pads, tissues and or wipes; beauty masks; facial packs comprising facial cleansers, facial moisturizers, face masks; sachets for perfuming linen; cosmetics, deodorants and anti-perspirants for personal use; preparations for the cleansing, care and embellishment of the hair, namely, hair care preparations; non-medicated sun care preparations; body and hand creams, milks, lotions, non-medicated cleaning gels and powders; tanning and after-sun milks; body powder; hair and body lotion; hair and body oil; hair and body shampoo; hair conditioner; hair sprays; hair dyes and bleaching products in the nature of hair bleaching preparations; hair lotions; hair waving and setting products, namely, hair waving preparations and preparations for setting hair; baby bath, namely, baby bubble bath, baby bath gel; sun protection products, namely, sunscreen preparations, sun block and after-sun lotion, after-sun oil and after sun cream; astringent skin toners
Goods and ServicesGargles for medical purposes; medicated toothpaste; disinfectants for hygiene purposes; sanitary preparations for medical use, other than toiletries; medicated lotions and medicated creams for the body, skin, face, and hands; medicated hand wash; hand-sanitizing preparations; anti-microbial hand wash; first aid kits; preparations for cleansing the skin for medical use; tissues and wipes impregnated with pharmaceutical skin lotions and pharmaceutical skin creams; sanitizing wipes; medicated lip balm; medicated lip care preparations; medicated throat sprays; medicated baby care products, namely, medicated baby powders, medicated baby oils, medicated shampoos for babies; medicated bath oils; medicated hand oils; medicated massage oils; skin care oils, medicated; medicated body care preparations, medicated, namely, body scrubs, body lotion; body creams, medicated; medicated lotions for the body; pharmaceutical preparations for application to the body for skin care, pharmaceuticals; perfumed body lotions for medical use; cellulose wipes for medical purposes for the skin; impregnated napkins and wipes of cellulose containing medicated preparations for the skin; wipes and tissues impregnated with pharmaceutical lotions for the skin; skincare preparations, pharmaceutical; babies' diapers, napkins; babies' napkins and diapers; medicated diaper rash ointment and cream; medicated skin cream and lotion; infant formula; infant vitamins; sanitary pads, sanitary knickers, sanitary tampons and sanitary towels; bandages, namely, adhesive bandages; medical plasters; material for dressings, namely, wadding for dressings, gauze for dressings; medicated skin care and hair care preparations; medicated preparations for the lips; disinfectants; antiseptics; deodorants and deodorising preparations for use on clothing and textiles; babies napkins

Classification Information


International Class003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices.
US Class Codes001, 004, 006, 050, 051, 052
Class Status Code6 - Active
Class Status DateMonday, June 11, 2018
Primary Code003
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class005 - Pharmaceutical and veterinary preparations; sanitary preparations for medical purposes; dietetic substances adapted for medical use, food for babies; plasters, materials for dressings; material for stopping teeth, dental wax; disinfectants; preparations for destroying vermin; fungicides, herbicides.
US Class Codes006, 018, 044, 046, 051, 052
Class Status Code6 - Active
Class Status DateMonday, June 11, 2018
Primary Code005
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class021 - Household or kitchen utensils and containers; combs and sponges; brushes (except paint brushes); brush-making materials; articles for cleaning purposes; steel-wool; unworked or semi-worked glass (except glass used in building); glassware, porcelain and earthenware not included in other classes.
US Class Codes002, 013, 023, 029, 030, 033, 040, 050
Class Status Code6 - Active
Class Status DateMonday, June 11, 2018
Primary Code021
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class033 - Alcoholic beverages (except beers).
US Class Codes047, 049
Class Status Code6 - Active
Class Status DateMonday, June 11, 2018
Primary Code033
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameWE LOVE HOLDING LIMITED
Party Type30 - Original Registrant
Legal Entity Type16 - Limited Liability Company
AddressNZ

Party NameWE LOVE HOLDING LIMITED
Party Type20 - Owner at Publication
Legal Entity Type16 - Limited Liability Company
AddressNZ

Party NameWE LOVE HOLDING LIMITED
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressNZ

Trademark Events


Event DateEvent Description
Thursday, May 31, 2018SN ASSIGNED FOR SECT 66A SUBSEQ DESIG FROM IB
Monday, June 11, 2018NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Friday, June 15, 2018APPLICATION FILING RECEIPT MAILED
Friday, June 22, 2018NEW REPRESENTATIVE AT IB RECEIVED
Monday, August 20, 2018ASSIGNED TO EXAMINER
Tuesday, August 28, 2018NON-FINAL ACTION WRITTEN
Wednesday, August 29, 2018NON-FINAL ACTION (IB REFUSAL) PREPARED FOR REVIEW
Saturday, September 8, 2018REFUSAL PROCESSED BY MPU
Saturday, September 8, 2018NON-FINAL ACTION MAILED - REFUSAL SENT TO IB
Saturday, September 29, 2018REFUSAL PROCESSED BY IB
Wednesday, March 6, 2019TEAS RESPONSE TO OFFICE ACTION RECEIVED
Wednesday, March 6, 2019CORRESPONDENCE RECEIVED IN LAW OFFICE
Wednesday, March 6, 2019TEAS/EMAIL CORRESPONDENCE ENTERED
Friday, April 5, 2019SUSPENSION LETTER WRITTEN
Friday, April 5, 2019LETTER OF SUSPENSION E-MAILED
Friday, April 5, 2019NOTIFICATION OF LETTER OF SUSPENSION E-MAILED
Wednesday, July 17, 2019ASSIGNED TO EXAMINER
Tuesday, October 22, 2019REPORT COMPLETED SUSPENSION CHECK CASE STILL SUSPENDED
Wednesday, October 30, 2019NOTIFICATION OF POSSIBLE OPPOSITION CREATED, TO BE SENT TO IB
Wednesday, October 30, 2019NOTIFICATION OF POSSIBLE OPPOSITION SENT TO IB
Friday, November 15, 2019NOTIFICATION OF POSSIBLE OPPOSITION - PROCESSED BY IB
Tuesday, May 5, 2020ASSIGNED TO LIE
Saturday, May 9, 2020SUSPENSION CHECKED - TO ATTORNEY FOR ACTION
Monday, July 6, 2020APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, July 22, 2020NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Wednesday, July 22, 2020NOTICE OF START OF OPPOSITION PERIOD CREATED, TO BE SENT TO IB
Wednesday, July 22, 2020NOTIFICATION OF POSSIBLE OPPOSITION SENT TO IB
Friday, August 7, 2020NOTIFICATION PROCESSED BY IB
Tuesday, August 11, 2020PUBLISHED FOR OPPOSITION
Tuesday, August 11, 2020OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, October 27, 2020REGISTERED-PRINCIPAL REGISTER
Wednesday, January 27, 2021FINAL DISPOSITION NOTICE CREATED, TO BE SENT TO IB
Monday, February 8, 2021FINAL DISPOSITION PROCESSED
Monday, February 8, 2021FINAL DISPOSITION NOTICE SENT TO IB
Sunday, February 28, 2021FINAL DECISION TRANSACTION PROCESSED BY IB
Wednesday, March 30, 2022TEAS CHANGE OF OWNER ADDRESS RECEIVED
Wednesday, March 30, 2022TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Wednesday, March 30, 2022ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Wednesday, March 30, 2022TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
Wednesday, March 30, 2022TEAS CHANGE OF CORRESPONDENCE RECEIVED
Wednesday, March 30, 2022APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Monday, October 27, 2025COURTESY REMINDER - SEC. 71 (6-YR) E-MAILED