WE LIVE IT Trademark

Trademark Overview


On Monday, May 5, 2014, a trademark application was filed for WE LIVE IT with the United States Patent and Trademark Office. The USPTO has given the WE LIVE IT trademark a serial number of 86271288. The federal status of this trademark filing is SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED as of Thursday, August 27, 2020. This trademark is owned by Great American Insurance Company. The WE LIVE IT trademark is filed in the Insurance & Financial Services category with the following description:

Insurance services, namely, underwriting property and casualty insurance
we live it

General Information


Serial Number86271288
Word MarkWE LIVE IT
Filing DateMonday, May 5, 2014
Status702 - SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED
Status DateThursday, August 27, 2020
Registration Number4621285
Registration DateTuesday, October 14, 2014
Mark Drawing4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, July 29, 2014

Trademark Statements


Goods and ServicesInsurance services, namely, underwriting property and casualty insurance

Classification Information


International Class036 - Insurance; financial affairs; monetary affairs; real estate affairs.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateFriday, May 16, 2014
Primary Code036
First Use Anywhere DateMonday, September 30, 2013
First Use In Commerce DateMonday, September 30, 2013

Trademark Owner History


Party NameGreat American Insurance Company
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressCincinnati, OH 45202

Party NameGreat American Insurance Company
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressCincinnati, OH 45202

Party NameGreat American Insurance Company
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressCincinnati, OH 45202

Trademark Events


Event DateEvent Description
Saturday, October 14, 2023COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Thursday, August 27, 2020NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Thursday, August 27, 2020REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Thursday, August 27, 2020TEAS RESPONSE TO OFFICE ACTION-POST REG RECEIVED
Monday, August 17, 2020POST REGISTRATION ACTION MAILED - SEC. 8 & 15
Monday, August 17, 2020CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Friday, May 22, 2020TEAS SECTION 8 & 15 RECEIVED
Monday, October 14, 2019COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Tuesday, October 14, 2014REGISTERED-PRINCIPAL REGISTER
Tuesday, July 29, 2014OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, July 29, 2014PUBLISHED FOR OPPOSITION
Wednesday, July 9, 2014NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Wednesday, June 25, 2014APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, June 25, 2014ASSIGNED TO EXAMINER
Friday, May 16, 2014NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Thursday, May 8, 2014NEW APPLICATION ENTERED