WE KNOW WHAT IT MEANS TO SERVE Trademark

Trademark Overview


On Tuesday, November 16, 1999, a trademark application was filed for WE KNOW WHAT IT MEANS TO SERVE with the United States Patent and Trademark Office. The USPTO has given the WE KNOW WHAT IT MEANS TO SERVE trademark a serial number of 75849876. The federal status of this trademark filing is REGISTERED AND RENEWED as of Tuesday, May 11, 2021. This trademark is owned by United Services Automobile Association. The WE KNOW WHAT IT MEANS TO SERVE trademark is filed in the Advertising, Business and Retail Services, Insurance & Financial Services, Construction & Repair Services, Communication Services, and Transportation & Storage Services categories with the following description:

Discount buying agency services for members in the field of general consumer products; [ employee and personnel relocation and information services; real estate and mortgage referral services for military personnel; providing general consumer information on motor vehicles to prospective buyers; ] automobile dealership referral services, namely, referral to dealerships where a discount on vehicles has been arranged

Real estate consultation; financial banking services; mortgage banking and lending services; credit card and debit card services; [ telephone calling card services; ] financial management services; financial services, namely, payment of third party bills on telephone authorization of account holder; insurance underwriting in the field of life, health, auto, home, property and casualty insurance; estate planning; annuity underwriting services; underwriting insurance for motorists, namely, insurance covering towing and labor for disabled vehicles; financial investment services in the field of real estate and real estate management; real estate management services; financial brokerage services in the fields of securities and insurance; mutual fund investment services; financial investments in the field of securities; [ investment account debit card services and investment account checking services; ] providing automated bank, loan, investment and insurance information by telephone; online...

[Providing home repair information by telephone to insured homeowners in emergency situations and dispatch of repair personnel in connection therewith]

[Telecommunication services, namely, providing a call plan for long distance telephone services]

[leasing of automobiles]
we know what it means to serve

General Information


Serial Number75849876
Word MarkWE KNOW WHAT IT MEANS TO SERVE
Filing DateTuesday, November 16, 1999
Status800 - REGISTERED AND RENEWED
Status DateTuesday, May 11, 2021
Registration Number2424963
Registration DateTuesday, January 30, 2001
Mark Drawing1000 - Typeset: Word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, November 7, 2000

Trademark Statements


Goods and ServicesDiscount buying agency services for members in the field of general consumer products; [ employee and personnel relocation and information services; real estate and mortgage referral services for military personnel; providing general consumer information on motor vehicles to prospective buyers; ] automobile dealership referral services, namely, referral to dealerships where a discount on vehicles has been arranged
Goods and ServicesReal estate consultation; financial banking services; mortgage banking and lending services; credit card and debit card services; [ telephone calling card services; ] financial management services; financial services, namely, payment of third party bills on telephone authorization of account holder; insurance underwriting in the field of life, health, auto, home, property and casualty insurance; estate planning; annuity underwriting services; underwriting insurance for motorists, namely, insurance covering towing and labor for disabled vehicles; financial investment services in the field of real estate and real estate management; real estate management services; financial brokerage services in the fields of securities and insurance; mutual fund investment services; financial investments in the field of securities; [ investment account debit card services and investment account checking services; ] providing automated bank, loan, investment and insurance information by telephone; online banking services, namely, conducting transactions and providing information in the field of individual banking and investment accounts; providing information in the field of individual insurance programs and coverage
Goods and Services[Providing home repair information by telephone to insured homeowners in emergency situations and dispatch of repair personnel in connection therewith]
Goods and Services[Telecommunication services, namely, providing a call plan for long distance telephone services]
Goods and Services[leasing of automobiles]

Classification Information


International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateWednesday, March 1, 2000
Primary Code035
First Use Anywhere DateMonday, May 31, 1999
First Use In Commerce DateMonday, May 31, 1999

International Class036 - Insurance; financial affairs; monetary affairs; real estate affairs.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateWednesday, March 1, 2000
Primary Code036
First Use Anywhere DateWednesday, September 1, 1999
First Use In Commerce DateWednesday, September 1, 1999

International Class037 - Building construction; repair; installation services.
US Class Codes100, 103, 106
Class Status CodeB - Sec. 8 - Class(es) in a Multiple Class registration
Class Status DateMonday, April 17, 2006
Primary Code037
First Use Anywhere DateWednesday, September 1, 1999
First Use In Commerce DateWednesday, September 1, 1999

International Class038 - Services allowing people to communicate with another by a sensory means.
US Class Codes100, 101, 104
Class Status CodeB - Sec. 8 - Class(es) in a Multiple Class registration
Class Status DateMonday, April 17, 2006
Primary Code038
First Use Anywhere DateWednesday, September 1, 1999
First Use In Commerce DateWednesday, September 1, 1999

International Class039 - Transport; packaging and storage of goods; travel arrangement.
US Class Codes100, 105
Class Status CodeB - Sec. 8 - Class(es) in a Multiple Class registration
Class Status DateMonday, April 17, 2006
Primary Code039
First Use Anywhere DateWednesday, September 1, 1999
First Use In Commerce DateWednesday, September 1, 1999

Trademark Owner History


Party NameUnited Services Automobile Association
Party Type30 - Original Registrant
Legal Entity Type99 - Other
AddressSan Antonio, TX 78288

Party NameUnited Services Automobile Association
Party Type20 - Owner at Publication
Legal Entity Type99 - Other
AddressSan Antonio, TX 78288

Party NameUnited Services Automobile Association
Party Type10 - Original Applicant
Legal Entity Type99 - Other
AddressSan Antonio, TX 78288

Trademark Events


Event DateEvent Description
Tuesday, May 11, 2021NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Tuesday, May 11, 2021REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)
Tuesday, May 11, 2021REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Tuesday, May 11, 2021CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Monday, February 1, 2021TEAS SECTION 8 & 9 RECEIVED
Thursday, January 30, 2020COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Monday, January 31, 2011REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Monday, January 31, 2011REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Tuesday, January 25, 2011TEAS SECTION 8 & 9 RECEIVED
Friday, August 31, 2007ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Friday, August 31, 2007TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Friday, July 7, 2006CASE FILE IN TICRS
Monday, April 17, 2006REGISTERED - PARTIAL SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Monday, April 17, 2006ASSIGNED TO PARALEGAL
Monday, February 13, 2006REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED
Monday, February 13, 2006PAPER RECEIVED
Thursday, May 19, 2005TEAS CHANGE OF CORRESPONDENCE RECEIVED
Tuesday, January 30, 2001REGISTERED-PRINCIPAL REGISTER
Tuesday, November 7, 2000PUBLISHED FOR OPPOSITION
Friday, October 6, 2000NOTICE OF PUBLICATION
Tuesday, August 15, 2000APPROVED FOR PUB - PRINCIPAL REGISTER
Friday, July 21, 2000CORRESPONDENCE RECEIVED IN LAW OFFICE
Tuesday, July 18, 2000CORRESPONDENCE RECEIVED IN LAW OFFICE
Friday, April 28, 2000NON-FINAL ACTION MAILED
Tuesday, April 25, 2000ASSIGNED TO EXAMINER
Friday, April 21, 2000ASSIGNED TO EXAMINER