WE DON’T FOLLOW THE HERD—WE CREATE IT Trademark

Trademark Overview


On Thursday, April 3, 2025, a trademark application was filed for WE DON’T FOLLOW THE HERD—WE CREATE IT with the United States Patent and Trademark Office. The USPTO has given the WE DON’T FOLLOW THE HERD—WE CREATE IT trademark a serial number of 99119248. The federal status of this trademark filing is NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER as of Thursday, April 3, 2025. This trademark is owned by STRAND CAPITAL LLC. The WE DON’T FOLLOW THE HERD—WE CREATE IT trademark is filed in the Advertising, Business and Retail Services and Insurance & Financial Services categories with the following description:

Financial management in the field of real estate market investments, private equity investments, private equity real estate funds, investment syndications, joint ventures, partnerships, real estate investment trusts, managed syndications, managed funds, structured investments, and tax-advantaged vehicles such as Delaware Statutory Trusts (DSTs) and Opportunity Zone Funds; Providing financial consultation services to individuals and institutional investors regarding real estate assets, including single-family homes, multifamily properties, and commercial real estate, as well as investment syndications and structured financial products; Investment advice in the fields of real estate market investments, private equity real estate funds, investment syndications, joint ventures, partnerships, managed funds, structured investments, and tax-advantaged vehicles including Delaware Statutory Trusts (DSTs) and Opportunity Zone Funds; Investment consultation in the fields of of real estate market ...

Providing financial indices of select securities to enable consumers to evaluate investments and market trends in the securities market; Compiling indexes of information; Providing and updating a financial index; Providing a financial index in the nature of quantitative measurements for analyzing investor attitudes; Business management consulting with relation to strategy, marketing, sales, operation, product design particularly specializing in the use of analytic and statistic models for the understanding and predicting of consumers, businesses, and market trends and actions
we don’t follow the herd—we create it

General Information


Serial Number99119248
Word MarkWE DON’T FOLLOW THE HERD—WE CREATE IT
Filing DateThursday, April 3, 2025
Status630 - NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER
Status DateThursday, April 3, 2025
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateNOT AVAILABLE

Trademark Statements


Goods and ServicesFinancial management in the field of real estate market investments, private equity investments, private equity real estate funds, investment syndications, joint ventures, partnerships, real estate investment trusts, managed syndications, managed funds, structured investments, and tax-advantaged vehicles such as Delaware Statutory Trusts (DSTs) and Opportunity Zone Funds; Providing financial consultation services to individuals and institutional investors regarding real estate assets, including single-family homes, multifamily properties, and commercial real estate, as well as investment syndications and structured financial products; Investment advice in the fields of real estate market investments, private equity real estate funds, investment syndications, joint ventures, partnerships, managed funds, structured investments, and tax-advantaged vehicles including Delaware Statutory Trusts (DSTs) and Opportunity Zone Funds; Investment consultation in the fields of of real estate market investments, private equity investments, private equity real estate funds, investment syndications, joint ventures, partnerships, real estate investment trusts, managed syndications, managed funds, structured investments, and tax-advantaged vehicles such as Delaware Statutory Trusts (DSTs) and Opportunity Zone Funds; Investment management in the fields of real estate market investments, private equity investments, private equity real estate funds, investment syndications, joint ventures, partnerships, real estate investment trusts, managed syndications, managed funds, structured investments, and tax-advantaged vehicles such as Delaware Statutory Trusts (DSTs) and Opportunity Zone Funds; Financial advisory services; Investment advisory services; Financial advice and consultancy services; Real estate consultancy; Real estate investment consultancy; Real estate investment services; Private equity consultant services; Private equity fund investment services; Management of private equity funds; Mutual fund development services
Goods and ServicesProviding financial indices of select securities to enable consumers to evaluate investments and market trends in the securities market; Compiling indexes of information; Providing and updating a financial index; Providing a financial index in the nature of quantitative measurements for analyzing investor attitudes; Business management consulting with relation to strategy, marketing, sales, operation, product design particularly specializing in the use of analytic and statistic models for the understanding and predicting of consumers, businesses, and market trends and actions

Classification Information


International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateThursday, April 3, 2025
Primary Code035
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class036 - Insurance; financial affairs; monetary affairs; real estate affairs.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateThursday, April 3, 2025
Primary Code036
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameSTRAND CAPITAL LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressPhoenix, AZ 85060

Trademark Events


Event DateEvent Description
Thursday, April 3, 2025NEW APPLICATION ENTERED
Thursday, April 3, 2025APPLICATION FILING RECEIPT MAILED