WE DIDN'T INVENT SHOES, WE JUST MADE THEM BETTER Trademark
Trademark Overview
On Wednesday, April 16, 2025, a trademark application was filed for WE DIDN'T INVENT SHOES, WE JUST MADE THEM BETTER with the United States Patent and Trademark Office. The USPTO has given the WE DIDN'T INVENT SHOES, WE JUST MADE THEM BETTER trademark a serial number of 99140930. The federal status of this trademark filing is FIRST EXTENSION - GRANTED as of Sunday, May 24, 2026. This trademark is owned by Skechers U.S.A., Inc. II. The WE DIDN'T INVENT SHOES, WE JUST MADE THEM BETTER trademark is filed in the Clothing & Apparel Products category with the following description:
Footwear
General Information
| Serial Number | 99140930 |
| Word Mark | WE DIDN'T INVENT SHOES, WE JUST MADE THEM BETTER |
| Filing Date | Wednesday, April 16, 2025 |
| Status | 730 - FIRST EXTENSION - GRANTED |
| Status Date | Sunday, May 24, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, October 21, 2025 |
Trademark Statements
| Goods and Services | Footwear |
| Pseudo Mark | WE DID NOT INVENT SHOES WE JUST MADE THEM BETTER |
Classification Information
| International Class | 025 - Clothing, footwear, headgear. |
| US Class Codes | 022, 039 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, April 16, 2025 |
| Primary Code | 025 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
Trademark Owner History
| Party Name | Skechers U.S.A., Inc. II |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Manhattan Beach, CA 90266
US |
| Party Name | Skechers U.S.A., Inc. II |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Manhattan Beach, CA 90266
US |
Trademark Events
| Event Date | Event Description |
| Wednesday, April 16, 2025 | NEW APPLICATION ENTERED |
| Wednesday, April 16, 2025 | APPLICATION FILING RECEIPT MAILED |
| Monday, August 25, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Thursday, September 11, 2025 | ASSIGNED TO EXAMINER |
| Monday, September 22, 2025 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, October 15, 2025 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, October 21, 2025 | PUBLISHED FOR OPPOSITION |
| Tuesday, October 21, 2025 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, December 16, 2025 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Sunday, May 24, 2026 | SOU TEAS EXTENSION RECEIVED |
| Sunday, May 24, 2026 | SOU EXTENSION 1 FILED |
| Sunday, May 24, 2026 | SOU EXTENSION 1 GRANTED |
| Monday, May 25, 2026 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
