WE BUILT IT. YOU MAKE IT. Trademark

Trademark Overview


On Tuesday, March 25, 2025, a trademark application was filed for WE BUILT IT. YOU MAKE IT. with the United States Patent and Trademark Office. The USPTO has given the WE BUILT IT. YOU MAKE IT. trademark a serial number of 99102428. The federal status of this trademark filing is NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER as of Tuesday, March 25, 2025. This trademark is owned by Re:Car, Inc.. The WE BUILT IT. YOU MAKE IT. trademark is filed in the Advertising, Business and Retail Services, Computer & Software Products & Electrical & Scientific Products, Environmental Control Instrument Products, Vehicles & Locomotive Products, Insurance & Financial Services, and Construction & Repair Services categories with the following description:

Automobile components, namely, electrical power plugs, inverters, bidirectional charging power adapters, power switches, radio receivers, stereo receivers, music and multimedia entertainment consoles, namely, music and video games controllers, entertainment and information electronics, communications electronics, namely, cellular telephones and communications transmitters, audio speakers, under seat subwoofers, citizen band radios and vehicle-mounted radio transmitters, steering wheel electronics, namely, audio and communications controllers and switches mounted to automobile steering wheels, instrument panel electrical connectors and USB charging ports, instrument panel switches and controls, light switches and controls, blind spot motion and vehicle detectors and blind spot motion and vehicle sensors, park assist obstruction and proximity sensors, exterior cameras and truck bed-mounted cameras, electric charging cables for portable telephones and electronics, and interior wireless ch...

Maintenance and repair services for automotive vehicles, parts and accessories; Servicing and repair of parts and accessories for automobiles; roadside emergency repair services for automobiles; installation of decorative wraps on exteriors and interiors of automobiles.

Financing relating to automobile and electric vehicle purchases and leases.

Sales, advertising and promotional services in the field of automobiles and electric vehicles; retail store services featuring automobiles, and automobile parts and automobile accessories; online retail store services for automobiles, automobile parts and automobile accessories; marketing services for vehicles.

Land vehicle components, namely, truck and SUV bed and tailgate extenders, cargo accessory rails for truck and SUV beds, bed-mounted spare tire carriers, tracks for bed rail tops, truck bed extenders and trailer hitches for bed extenders, polymeric truck bed liners, truck and SUV bed dividers, power windows for automobiles, wheels for automobiles, hubcaps, tires, automobile caliper color kits, replacement brakes for automobiles, wheel decals for automobiles, rear hitch receivers adapted for receiving a trailer hitch, tow hooks and recovery boards, frunk cargo accessory rails, frunk floor organizers, door accessory rails, exterior automobile door handles, land vehicle parts in the nature of mud guards and flaps, truck and SUV bed cargo storage bins especially adapted to fit in automobiles, bicycle carriers for vehicles, carrier hitches especially adapted for automobiles, automobile roof-mounted cargo containers, exterior cargo platforms and boxes especially adapted for automobiles.; Lan...

Front spotlights; front fog lights; vehicle headlights; tail lights for vehicles; roof-mounted lights for vehicles; lights for vehicles, namely, rocker and underbody lights, exterior puddle lights, tailgate puddle lights, cargo bed lights, exterior rear task lights, interior frunk lights, interior reading and dome lights, interior ambient footwell illumination lights, interior under seat lights, instrument panel and dashboard storage lights, center console lights, cup holder accent lights, door pocket lights.
we built it. you make it.

General Information


Serial Number99102428
Word MarkWE BUILT IT. YOU MAKE IT.
Filing DateTuesday, March 25, 2025
Status630 - NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER
Status DateTuesday, March 25, 2025
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateNOT AVAILABLE

Trademark Statements


Goods and ServicesAutomobile components, namely, electrical power plugs, inverters, bidirectional charging power adapters, power switches, radio receivers, stereo receivers, music and multimedia entertainment consoles, namely, music and video games controllers, entertainment and information electronics, communications electronics, namely, cellular telephones and communications transmitters, audio speakers, under seat subwoofers, citizen band radios and vehicle-mounted radio transmitters, steering wheel electronics, namely, audio and communications controllers and switches mounted to automobile steering wheels, instrument panel electrical connectors and USB charging ports, instrument panel switches and controls, light switches and controls, blind spot motion and vehicle detectors and blind spot motion and vehicle sensors, park assist obstruction and proximity sensors, exterior cameras and truck bed-mounted cameras, electric charging cables for portable telephones and electronics, and interior wireless chargers; vehicle electric charger adapters, wall-mounted battery chargers for automobiles. ; Portable charging cables for automobiles; automobile sound alarms; automobile dashboard cameras and video recorders; telematics apparatus, namely, wireless devices which provide telematic services, remote locking of vehicles, remote starting of vehicles, and monitor vehicle security and functions; portable batteries, vehicle battery jump starters, vehicle-to-vehicle battery charging cables, electric vehicle power charging adapters, vehicle-mounted electric chargers for computers and portable electronic devices, location-finding electronic fobs; electronic key fobs being remote control apparatuses, external magnetic key lockers, flashlights and electric lanterns, power tool battery charging banks in the nature of battery chargers for power tools, heads-up display modules, and headphones for seats.
Goods and ServicesMaintenance and repair services for automotive vehicles, parts and accessories; Servicing and repair of parts and accessories for automobiles; roadside emergency repair services for automobiles; installation of decorative wraps on exteriors and interiors of automobiles.
Goods and ServicesFinancing relating to automobile and electric vehicle purchases and leases.
Goods and ServicesSales, advertising and promotional services in the field of automobiles and electric vehicles; retail store services featuring automobiles, and automobile parts and automobile accessories; online retail store services for automobiles, automobile parts and automobile accessories; marketing services for vehicles.
Goods and ServicesLand vehicle components, namely, truck and SUV bed and tailgate extenders, cargo accessory rails for truck and SUV beds, bed-mounted spare tire carriers, tracks for bed rail tops, truck bed extenders and trailer hitches for bed extenders, polymeric truck bed liners, truck and SUV bed dividers, power windows for automobiles, wheels for automobiles, hubcaps, tires, automobile caliper color kits, replacement brakes for automobiles, wheel decals for automobiles, rear hitch receivers adapted for receiving a trailer hitch, tow hooks and recovery boards, frunk cargo accessory rails, frunk floor organizers, door accessory rails, exterior automobile door handles, land vehicle parts in the nature of mud guards and flaps, truck and SUV bed cargo storage bins especially adapted to fit in automobiles, bicycle carriers for vehicles, carrier hitches especially adapted for automobiles, automobile roof-mounted cargo containers, exterior cargo platforms and boxes especially adapted for automobiles.; Land vehicle components, namely, automobile roof-mounted kayak and paddleboard carriers kits, automobile roof-mounted ski and snowboard carriers kits, exterior container and bicycle locks for automobiles, automobile exterior badging and aesthetic trim ornaments, vehicle reflectors for automobiles, exterior side mirrors and mirror caps for automobiles, automobile headlight cages, automobile taillight cages, automobile loading ramps, automobile hitches for spare tire carriers, automobile hitches for cargo boxes, automobile hitches for cargo baskets and containers, automobile hitches for bicycle carriers, tow balls for attachment to an automobile, rooftop tents adapted for use on automobiles, spoilers for automobiles, truck bed spoilers, automobile rear cargo bag hooks, automobile exterior half doors, automobile glass windows and truck cab replacement windows, removable fitted vehicle cover, automobile tie down rings, automobile tire snow chains, roof-mounted fishing rod carriers kits, automobile all wheel driver conversion kits, truck roof racks, automobile roof ladders, automobile aero strakes.; Land vehicle components, namely, automobile interior armrest trim color change kits, automobile interior door panel color change kits, automobile interior instrument panel and dashboard leather trim kits, automobile interior armrest leather trim kits, automobile interior door leather trim kits, automobile interior headliner leather trim kits, automobile interior floor mats, automobile interior frunk floor mats, automobile interior headliner sound dampening kits, interior headliner color change kits, automobile interior assist and grab handles, interior automobile door handles, interior hooks and rods specially designed for use in automobiles to hold automobile accessories, automobile interior display-holding panels and hooks, automobile seatback hooks, automobile frunk bag hooks, automobile rear storage pack-out containers, portable telephone and electronics mounts and chargers for use in automobiles, automobile headrest telephone mounts, window sunshades and sunvisors, window sunvisor utility belts and organizers, window sunvisor wraps and film.; Land vehicle components, namely, pet and dog booster seats and hammocks for automobiles, protective barriers in the nature of vehicle partitions for pets and dogs, pet and dog safety harnesses for automobiles, vehicle fire safety kits and fire extinguishers for automobiles, automobile first aid kits, automobile roadside assistance kits and tire changing tools, automobile cargo nets, automobile tailgate nets, automobile slide out load floor trays, automobile trash bins, vehicle-mounted refrigerators for vehicles, automobile replacement pedals, automobile tailgate game panels and cupholders, vehicle-mounted awnings for automobiles, vehicle-mounted changing rooms for automobiles, vehicle-mounted showers for automobiles, automobile booster seats for children and pets, automobile coolers and center console-mounted coolers.; Electric vehicles, namely, cars, sport utility vehicles, pickup trucks, vans and other passenger vehicles; automobile kits, namely, tool boxes and tools; land vehicle components, namely, pre-designed wraps and films specially adapted for vehicles, exterior spare tire carriers, molle and organizational grid body panels, rear quarter body side outer panels, bumpers, truck bed racks, protective bulkhead racks between seat and cargo areas, protective chase racks, SUV mesh rooftop and roof panels, roof crossbars in the nature of roof bars for vehicles, automobile roof tracks, roof racks, exterior running boards, automobile suspension lift kits, automobile suspension lowering kits, truck and SUV bed access steps for attachment to truck and SUV bodies, tonneau covers in the nature of truck bed covers, truck bed divider kits comprised of truck bed storage organizers, truck bed toppers, truck bed crossbars for attachment to trucks, protective bull bars and guards for protecting front grilles of vehicles, exterior grille inserts, exterior body panels for automobiles in the nature of fender flare panels. ; Land vehicle components, namely, roof panels and side body panels for automobiles, tailgates being part of land vehicles, and removable glass panel carriers for automobiles; automotive vehicle components, namely seats, interior bulkhead partitions to separate cargo and passenger areas, interior center consoles, interior side consoles, tumblers and insulated beverage containers, automobile interior instrument panel and dashboard locking bin doors, instrument panel and dashboard desktops, fold-out desktops, instrument panel and dashboard accessory rails, instrument panel and dashboard dividers and storage bins, lockable drawers for center consoles, center console file storage trays, instrument panel and dashboard cupholders, interior door cupholders, interior door rails and automobile interior storage organizers, automobile interior truck cab floor organizers, automobile interior under seat storage covers, automobile interior cargo privacy screens, fitted textile automobile seat covers, thermal fitted automobile seat covers, pre-designed interior trim wraps and film specially adapted for automobiles.
Goods and ServicesFront spotlights; front fog lights; vehicle headlights; tail lights for vehicles; roof-mounted lights for vehicles; lights for vehicles, namely, rocker and underbody lights, exterior puddle lights, tailgate puddle lights, cargo bed lights, exterior rear task lights, interior frunk lights, interior reading and dome lights, interior ambient footwell illumination lights, interior under seat lights, instrument panel and dashboard storage lights, center console lights, cup holder accent lights, door pocket lights.

Classification Information


International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateTuesday, March 25, 2025
Primary Code035
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus.
US Class Codes021, 023, 026, 036, 038
Class Status Code6 - Active
Class Status DateTuesday, March 25, 2025
Primary Code009
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class011 - Apparatus for lighting, heating, steam generating, cooking, refrigerating, drying, ventilating, water supply, and sanitary purposes.
US Class Codes013, 021, 023, 024, 031, 034
Class Status Code6 - Active
Class Status DateTuesday, March 25, 2025
Primary Code011
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class012 - Vehicles; apparatus for locomotion by land, air, or water.
US Class Codes019, 021, 023, 031, 035, 044
Class Status Code6 - Active
Class Status DateTuesday, March 25, 2025
Primary Code012
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class036 - Insurance; financial affairs; monetary affairs; real estate affairs.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateTuesday, March 25, 2025
Primary Code036
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class037 - Building construction; repair; installation services.
US Class Codes100, 103, 106
Class Status Code6 - Active
Class Status DateTuesday, March 25, 2025
Primary Code037
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameRe:Car, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressTroy, MI 48083-2014

Trademark Events


Event DateEvent Description
Tuesday, March 25, 2025NEW APPLICATION ENTERED
Tuesday, March 25, 2025APPLICATION FILING RECEIPT MAILED