WE BUILT IT. YOU MAKE IT. Trademark

Trademark Overview


On Tuesday, March 25, 2025, a trademark application was filed for WE BUILT IT. YOU MAKE IT. with the United States Patent and Trademark Office. The USPTO has given the WE BUILT IT. YOU MAKE IT. trademark a serial number of 99102428. The federal status of this trademark filing is RESPONSE AFTER NON-FINAL ACTION - ENTERED as of Wednesday, December 17, 2025. This trademark is owned by Re:Car, Inc.. The WE BUILT IT. YOU MAKE IT. trademark is filed in the Computer & Software Products & Electrical & Scientific Products, Environmental Control Instrument Products, Vehicles & Locomotive Products, Rubber Products, Advertising, Business and Retail Services, Insurance & Financial Services, and Construction & Repair Services categories with the following description:

Automobile components, namely, electrical power plugs, inverters, bidirectional charging power adapters, power switches, radio receivers, stereo receivers, integrated, in-vehicle media and entertainment system comprising a computer, display screen, and multiple electronic input devices, that provides wired and wireless interface of handheld electronic devices and provide internet access, communications electronics, namely, cellular telephones and telephone transmitters, audio speakers, under seat subwoofers, citizen band radios and vehicle-mounted radio transmitters, steering wheel electronics in the nature of audio and communications controllers and switches mounted to automobile steering wheels, instrument panel electrical connectors and USB charging ports, instrument panel switches and controls, light switches and controls, blind spot motion and vehicle detectors and blind spot motion and vehicle sensors, park assist obstruction and proximity sensors, exterior cameras and truck bed-...

Polymeric wrapping for vehicle exteriors

Sales promotion, advertising and promotional services in the field of automobiles and electric vehicles; retail store services featuring automobiles, and automobile parts and automobile accessories; online retail store services for automobiles, automobile parts and automobile accessories; marketing services for vehicles

Financing relating to automobile and electric vehicle purchases and leases.

Maintenance and repair services for automotive vehicles, parts and accessories; Servicing and repair of parts and accessories for automobiles; roadside emergency repair services for automobiles; installation of decorative wraps on exteriors and interiors of automobiles.

Front spotlights for vehicles; front fog lights for vehicles; vehicle headlights; tail lights for vehicles; roof-mounted lights for vehicles; lights for vehicles, namely, rocker and underbody lights, exterior puddle lights, tailgate puddle lights, cargo bed lights, exterior rear task lights, interior trunk lights, interior reading and dome lights, interior ambient footwell illumination lights, interior under seat lights, instrument panel and dashboard storage lights, center console lights, cup holder accent lights, door pocket lights; flashlights; electric lanterns; vehicle reflectors for automobiles; vehicle-mounted refrigerators for vehicles; vehicle-mounted showers for automobiles.

Land vehicle components, namely, truck and SUV bed and tailgate extenders, cargo accessory rails for truck and SUV beds, bed-mounted spare tire carriers, tracks for bed rail tops, truck bed extenders and trailer hitches for bed extenders, polymeric fitted truck bed liners, truck and SUV bed dividers, power windows for automobiles, wheels for automobiles, hubcaps, tires, replacement brakes for automobiles, rear hitch receivers adapted for receiving a trailer hitch, tow hooks and recovery boards for towing vehicles, trunk cargo accessory rails, frunk floor organizers, vehicle door accessory rails, exterior automobile door handles, land vehicle parts in the nature of mud guards and flaps, truck and SUV bed cargo storage bins especially adapted to fit in automobiles, bicycle carriers for vehicles, carrier hitches especially adapted for automobiles, automobile roof-mounted cargo containers, exterior cargo platforms and boxes especially adapted for automobiles; land vehicle components, namel...
we built it. you make it.

General Information


Serial Number99102428
Word MarkWE BUILT IT. YOU MAKE IT.
Filing DateTuesday, March 25, 2025
Status661 - RESPONSE AFTER NON-FINAL ACTION - ENTERED
Status DateWednesday, December 17, 2025
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateNOT AVAILABLE

Trademark Statements


Goods and ServicesAutomobile components, namely, electrical power plugs, inverters, bidirectional charging power adapters, power switches, radio receivers, stereo receivers, integrated, in-vehicle media and entertainment system comprising a computer, display screen, and multiple electronic input devices, that provides wired and wireless interface of handheld electronic devices and provide internet access, communications electronics, namely, cellular telephones and telephone transmitters, audio speakers, under seat subwoofers, citizen band radios and vehicle-mounted radio transmitters, steering wheel electronics in the nature of audio and communications controllers and switches mounted to automobile steering wheels, instrument panel electrical connectors and USB charging ports, instrument panel switches and controls, light switches and controls, blind spot motion and vehicle detectors and blind spot motion and vehicle sensors, park assist obstruction and proximity sensors, exterior cameras and truck bed-mounted cameras, electric charging cables for portable telephones and electronics, and interior wireless chargers; vehicle electric charger adapters, wall-mounted battery chargers for automobiles; Portable charging cables for automobiles; automobile sound alarms; automobile dashboard cameras and video recorders; telematics apparatus, namely, wireless internet devices which provide telematic services, remote locking of vehicles, remote starting of vehicles, and monitor vehicle security and functions; portable batteries; vehicle battery jump starters; vehicle-to-vehicle battery charging cables; electric vehicle power charging adapters; vehicle-mounted electric chargers for computers and portable electronic devices; location-finding electronic fobs; electronic key fobs being remote control apparatuses; external magnetic key lockers; power tool battery charging banks in the nature of battery chargers for power tools; heads-up display modules, and headphones for seats; portable telephone and electronics mounts and chargers for use in automobiles; automobile headrest telephone mounts; vehicle fire safety kits and fire extinguishers for automobiles.
Goods and ServicesPolymeric wrapping for vehicle exteriors
Goods and ServicesSales promotion, advertising and promotional services in the field of automobiles and electric vehicles; retail store services featuring automobiles, and automobile parts and automobile accessories; online retail store services for automobiles, automobile parts and automobile accessories; marketing services for vehicles
Goods and ServicesFinancing relating to automobile and electric vehicle purchases and leases.
Goods and ServicesMaintenance and repair services for automotive vehicles, parts and accessories; Servicing and repair of parts and accessories for automobiles; roadside emergency repair services for automobiles; installation of decorative wraps on exteriors and interiors of automobiles.
Goods and ServicesFront spotlights for vehicles; front fog lights for vehicles; vehicle headlights; tail lights for vehicles; roof-mounted lights for vehicles; lights for vehicles, namely, rocker and underbody lights, exterior puddle lights, tailgate puddle lights, cargo bed lights, exterior rear task lights, interior trunk lights, interior reading and dome lights, interior ambient footwell illumination lights, interior under seat lights, instrument panel and dashboard storage lights, center console lights, cup holder accent lights, door pocket lights; flashlights; electric lanterns; vehicle reflectors for automobiles; vehicle-mounted refrigerators for vehicles; vehicle-mounted showers for automobiles.
Goods and ServicesLand vehicle components, namely, truck and SUV bed and tailgate extenders, cargo accessory rails for truck and SUV beds, bed-mounted spare tire carriers, tracks for bed rail tops, truck bed extenders and trailer hitches for bed extenders, polymeric fitted truck bed liners, truck and SUV bed dividers, power windows for automobiles, wheels for automobiles, hubcaps, tires, replacement brakes for automobiles, rear hitch receivers adapted for receiving a trailer hitch, tow hooks and recovery boards for towing vehicles, trunk cargo accessory rails, frunk floor organizers, vehicle door accessory rails, exterior automobile door handles, land vehicle parts in the nature of mud guards and flaps, truck and SUV bed cargo storage bins especially adapted to fit in automobiles, bicycle carriers for vehicles, carrier hitches especially adapted for automobiles, automobile roof-mounted cargo containers, exterior cargo platforms and boxes especially adapted for automobiles; land vehicle components, namely, automobile roof-mounted kayak and paddleboard carriers kits, automobile roof-mounted ski and snowboard carriers kits, exterior container for automobiles, automobile exterior badging and aesthetic trim ornaments, exterior side mirrors and mirror caps for automobiles, automobile headlight cages, automobile taillight cages, automobile hitches for spare tire carriers, automobile hitches for cargo boxes, automobile hitches for cargo baskets and containers, automobile hitches for bicycle carriers, tow balls for attachment to an automobile, rooftop tents adapted for use on automobiles, spoilers for automobiles, truck bed spoilers, automobile rear cargo bag hooks, automobile exterior half doors, automobile glass windows and truck cab replacement windows, removable fitted vehicle cover, automobile tie down rings, automobile tire snow chains, automobile all wheel drive conversion kits comprised of electric motors, inverters, controllers, gearboxes, reducers, control unit, wiring harnesses and adapters, mounting hardware, truck roof racks; land vehicle components, namely, automobile interior instrument panel and dashboard leather trim kits comprised primarily of leather upholstery, automobile interior armrest leather trim kits comprised primarily of leather upholstery, automobile interior door leather trim kits comprised primarily of leather upholstery, automobile interior headliner leather trim kits comprised primarily of leather upholstery, automobile interior headliner sound dampening kits, automobile interior assist and grab door handles, interior automobile door handles, interior hooks and rods specially designed for use in automobiles to hold automobile accessories, automobile interior specially adapted display-holding panels and hooks, bag hooks specially adapted for trunks to hold automobile rear storage containers specially adapted for automobiles; aftermarket automobile accessories, namely, window sunshades and sunvisors, window sunvisor utility belts and organizers, window sunvisor wraps and film; land vehicle components, namely, pet and dog booster seats and hammocks for automobiles, protective barriers in the nature of vehicle partitions for pets and dogs, pet and dog safety harnesses for automobiles, automobile cargo nets, automobile tailgate nets, automobile slide out load floor trays, automobile trash bins, aftermarket automobile accessories, namely, automobile replacement pedals, aftermarket automobile accessories, namely, automobile tailgate game panels and cupholders, vehicle-mounted changing rooms for automobiles, automobile booster seats for children and pets; aftermarket automobile accessories, namely, automobile coolers and center console-mounted coolers; electric vehicles, namely, cars, sport utility vehicles, pickup trucks, vans and passenger land vehicles; land vehicle components, namely, pre-designed polymeric wraps and films specially adapted for vehicles, exterior spare tire carriers, molle and organizational grid body panels, rear quarter body side outer panels, bumpers, truck bed racks, protective bulkhead racks between seat and cargo areas, protective chase racks, SUV mesh rooftop and roof panels, roof crossbars in the nature of roof bars for vehicles, automobile roof tracks, roof racks, exterior running boards, automobile suspension lift kits comprised of automobile suspension coil springs, suspension shock absorbers, and equalizers, automobile suspension lowering kits comprised of automobile suspension coil springs, suspension shock absorbers, and equalizers, truck and SUV bed access steps for attachment to truck and SUV bodies, fitted covers in the nature of truck bed covers, truck bed divider kits comprised of truck bed storage organizers, truck bed toppers, truck bed crossbars in the nature of cargo racks for attachment to trucks, protective bull bars and guards for protecting front grilles of vehicles, exterior grille inserts for vehicles, exterior body panels for automobiles in the nature of fender flare panels; land vehicle components, namely, roof panels and side body panels for automobiles, motorized tailgates being part of land vehicles; automotive vehicle components, namely seats, interior bulkhead partitions to separate cargo and passenger areas, interior center consoles, interior side consoles, automobile interior instrument panel and dashboard locking bin doors, automobile instrument panel and dashboard desktops, automobile fold-out desktops, automobile interior instrument panel and dashboard accessory rails, automobile interior instrument panel and dashboard dividers and cargo storage bins specially adapted to fit in automobiles, automobile lockable drawers for center consoles, automobile center console file storage trays, automobile interior instrument panel and dashboard cupholders, automobile interior door cupholders, automobile interior door rails and automobile interior storage organizers specially adapted to fit in automobiles, automobile interior truck cab floor organizers, automobile interior under seat storage covers, automobile interior cargo privacy screens being parts of interior paneling in automobiles, fitted textile automobile seat covers, thermal fitted automobile seat covers, pre-designed interior vinyl trim wraps and film specially adapted for automobiles.

Classification Information


International Class009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus.
US Class Codes021, 023, 026, 036, 038
Class Status Code6 - Active
Class Status DateTuesday, March 25, 2025
Primary Code009
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class011 - Apparatus for lighting, heating, steam generating, cooking, refrigerating, drying, ventilating, water supply, and sanitary purposes.
US Class Codes013, 021, 023, 024, 031, 034
Class Status Code6 - Active
Class Status DateTuesday, March 25, 2025
Primary Code011
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class012 - Vehicles; apparatus for locomotion by land, air, or water.
US Class Codes019, 021, 023, 031, 035, 044
Class Status Code6 - Active
Class Status DateTuesday, March 25, 2025
Primary Code012
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class017 - Rubber, gutta-percha, gum, asbestos, mica and goods made from these materials and not included in other classes; plastics in extruded form for use in manufacture; packing, stopping and insulating materials; flexible pipes, not of metal.
US Class Codes001, 005, 012, 013, 035, 050
Class Status Code6 - Active
Class Status DateWednesday, December 17, 2025
Primary Code017
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateTuesday, March 25, 2025
Primary Code035
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class036 - Insurance; financial affairs; monetary affairs; real estate affairs.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateTuesday, March 25, 2025
Primary Code036
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class037 - Building construction; repair; installation services.
US Class Codes100, 103, 106
Class Status Code6 - Active
Class Status DateTuesday, March 25, 2025
Primary Code037
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameRe:Car, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressTroy, MI 48083

Trademark Events


Event DateEvent Description
Tuesday, March 25, 2025NEW APPLICATION ENTERED
Tuesday, March 25, 2025APPLICATION FILING RECEIPT MAILED
Monday, August 11, 2025NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Friday, August 22, 2025ASSIGNED TO EXAMINER
Tuesday, September 16, 2025TEAS CHANGE OF OWNER ADDRESS RECEIVED
Tuesday, September 16, 2025APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Tuesday, September 16, 2025TEAS CHANGE OF CORRESPONDENCE RECEIVED
Wednesday, September 24, 2025TEAS CHANGE OF OWNER ADDRESS RECEIVED
Wednesday, September 24, 2025APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Wednesday, September 24, 2025TEAS CHANGE OF CORRESPONDENCE RECEIVED
Tuesday, September 30, 2025NON-FINAL ACTION WRITTEN
Tuesday, September 30, 2025NON-FINAL ACTION E-MAILED
Tuesday, September 30, 2025NOTIFICATION OF NON-FINAL ACTION E-MAILED
Wednesday, December 17, 2025TEAS RESPONSE TO OFFICE ACTION RECEIVED
Wednesday, December 17, 2025CORRESPONDENCE RECEIVED IN LAW OFFICE
Wednesday, December 17, 2025TEAS/EMAIL CORRESPONDENCE ENTERED