| Serial Number | 87126593 |
| Word Mark | WE BETTER BE BETTER. WE'RE BRANIFF |
| Filing Date | Wednesday, August 3, 2016 |
| Status | 701 - SECTION 8 - ACCEPTED |
| Status Date | Wednesday, August 16, 2023 |
| Registration Number | 5160586 |
| Registration Date | Tuesday, March 14, 2017 |
| Mark Drawing | 5 - Drawing with word(s) / letter(s) / number(s) in Stylized form |
| Published for Opposition Date | Tuesday, December 27, 2016 |
| Indication of Colors claimed | The color(s) black and white is/are claimed as a feature of the mark. |
| Pseudo Mark | WE BETTER BE BETTER. WE ARE BRANIFF |
| Goods and Services | Transportation of passengers and/or goods by air |
| Description of Mark | The mark consists of the black wording "WE BETTER BE BETTER. WE'RE", followed by the word "BRANIFF" in black stylized Ultra font all on a white background. |
| International Class | 039 - Transport; packaging and storage of goods; travel arrangement. |
| US Class Codes | 100, 105 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, August 8, 2016 |
| Primary Code | 039 |
| First Use Anywhere Date | Friday, October 5, 1979 |
| First Use In Commerce Date | Friday, October 5, 1979 |
| Party Name | Braniff Airways, Incorporated |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | DFW Airport, TX 75261 US |
| Party Name | Braniff Airways, Incorporated |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Dallas, TX 75229 US |
| Party Name | Braniff Airways, Incorporated |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Dallas, TX 75229 US |
| Event Date | Event Description |
| Saturday, August 6, 2016 | NEW APPLICATION ENTERED |
| Monday, August 8, 2016 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, August 9, 2016 | NOTICE OF PSEUDO MARK E-MAILED |
| Monday, November 14, 2016 | ASSIGNED TO EXAMINER |
| Monday, November 14, 2016 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, December 7, 2016 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, December 27, 2016 | PUBLISHED FOR OPPOSITION |
| Tuesday, December 27, 2016 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, March 14, 2017 | REGISTERED-PRINCIPAL REGISTER |
| Monday, March 14, 2022 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Friday, March 10, 2023 | TEAS SECTION 8 RECEIVED |
| Monday, August 14, 2023 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Monday, August 14, 2023 | POST REGISTRATION ACTION MAILED - SEC. 8 |
| Tuesday, August 15, 2023 | TEAS RESPONSE TO OFFICE ACTION-POST REG RECEIVED |
| Wednesday, August 16, 2023 | REGISTERED - SEC. 8 (6-YR) ACCEPTED |
| Wednesday, August 16, 2023 | NOTICE OF ACCEPTANCE OF SEC. 8 - E-MAILED |
| Saturday, March 14, 2026 | COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED |