WE ARE WHAT WE WATCH Trademark

Trademark Overview


On Friday, October 13, 2023, a trademark application was filed for WE ARE WHAT WE WATCH with the United States Patent and Trademark Office. The USPTO has given the WE ARE WHAT WE WATCH trademark a serial number of 79389523. The federal status of this trademark filing is RESPONSE AFTER NON-FINAL ACTION - ENTERED as of Friday, January 3, 2025. This trademark is owned by Malao GmbH. The WE ARE WHAT WE WATCH trademark is filed in the Computer & Software Products & Electrical & Scientific Products and Education & Entertainment Services categories with the following description:

Educational services, namely, providing classes and instruction in the field of film, filmmaking, and film production; providing training in the field of business training and training in the field of film, filmmaking and film production; entertainment services, namely multimedia and film production services; cultural activities, namely, organization of film festivals; film production, other than advertising films; entertainment services in the nature of film production; film production of all genres and formats, other than advertising films; rental services for audio and video equipment; rental of films; film distribution; film screening, namely, movie showing; entertainment services, namely, the provision of continuing radio and television programs featuring news, comedy, commentary, fiction; providing information relating to entertainment events; entertainment, namely, providing on-line computer games, online electronic games and online video games; providing online interactive comp...

Information technology and audio-visual, multimedia and photographic devices, namely, computers and cameras; display devices, television receivers and film and video devices, namely, transmitting and receiving apparatus for television broadcasting; apparatus for recording, transmission or reproduction of sound or images; recorded content, namely, pre-recorded video discs, video recording and video tapes featuring films and multimedia in the nature of cinematographic fiction, animation and documentary videos; recorded media content, namely, pre-recorded video discs, video recording and video tapes featuring films and multimedia in the nature of cinematographic fiction, animation and documentary videos; data processing apparatus; computers; downloadable software, namely, software for film editing; software in the form of downloadable apps, namely, downloadable software for film and multimedia and multimedia editing; recorded game software; recorded computer game programs; downloadable co...
we are what we watch

General Information


Serial Number79389523
Word MarkWE ARE WHAT WE WATCH
Filing DateFriday, October 13, 2023
Status661 - RESPONSE AFTER NON-FINAL ACTION - ENTERED
Status DateFriday, January 3, 2025
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateNOT AVAILABLE

Trademark Statements


Goods and ServicesEducational services, namely, providing classes and instruction in the field of film, filmmaking, and film production; providing training in the field of business training and training in the field of film, filmmaking and film production; entertainment services, namely multimedia and film production services; cultural activities, namely, organization of film festivals; film production, other than advertising films; entertainment services in the nature of film production; film production of all genres and formats, other than advertising films; rental services for audio and video equipment; rental of films; film distribution; film screening, namely, movie showing; entertainment services, namely, the provision of continuing radio and television programs featuring news, comedy, commentary, fiction; providing information relating to entertainment events; entertainment, namely, providing on-line computer games, online electronic games and online video games; providing online interactive computer games; audio, video and multimedia production, and photography; providing non-downloadable movies and television programs via video-on-demand broadcast services; providing entertainment in the form of non-downloadable movies via a video-on-demand service, online non-downloadable video clips in the field of cinematographic fiction, animation and documentary, on-line journals in the nature of blogs featuring entertainment, movies, movie making, education, and on-line video journals in the nature of vlogs featuring non-downloadable videos in the field of cinematographic fiction, animation and documentary; providing online non-downloadable video clips and other digital multimedia content containing audio, video, and text from and related to an ongoing television series in the field of cinematographic fiction, animation and documentary; providing information relating to entertainment, provided on-line from a computer database or the internet; entertainment information services, namely, providing information, reviews, and recommendations related to feature films and television series via a website and video-on-demand broadcast services; educational counseling services to assist students in planning and preparing for further education; film entertainment, namely, entertainment services in the nature of displaying a series of films; production of film studies; film studio services; operation of a film studio; film production in studios; organization of film festivals for cultural or entertainment purposes; provision of non-downloadable films via a video-on-demand service; providing films, not downloadable, via video-on-demand services; film directing, other than advertising films; publishing of books, magazines; publication of books; providing online magazines in the field of films and video games via the internet; operating theme parks; amusement park services; conducting events, namely, organization of events for cultural purposes; production of shows, namely, television show production; organization and hosting of shows, namely, organization of cultural shows; organizing of stage shows, namely, organization of shows for cultural purposes; organization of live performances, namely, presentation of live show performances; entertainment services in the nature of an amusement park show; arranging for ticket reservations for shows and other entertainment events; education services, namely, conception, organization and conduction of training and further education events being workshops, training courses and training seminars in the field of business, film, filmmaking, film production, television shows, and live events; training and further education as well as educational consulting, namely, consulting services about education, consulting services in the field of filmmaking and film production; pedagogical consulting, namely, consulting services about education; organization of meetings and conferences, namely, arranging and conducting of conferences in the field of business, film, filmmaking, film production, television shows, and live events
Goods and ServicesInformation technology and audio-visual, multimedia and photographic devices, namely, computers and cameras; display devices, television receivers and film and video devices, namely, transmitting and receiving apparatus for television broadcasting; apparatus for recording, transmission or reproduction of sound or images; recorded content, namely, pre-recorded video discs, video recording and video tapes featuring films and multimedia in the nature of cinematographic fiction, animation and documentary videos; recorded media content, namely, pre-recorded video discs, video recording and video tapes featuring films and multimedia in the nature of cinematographic fiction, animation and documentary videos; data processing apparatus; computers; downloadable software, namely, software for film editing; software in the form of downloadable apps, namely, downloadable software for film and multimedia and multimedia editing; recorded game software; recorded computer game programs; downloadable computer games programs; computer game software, downloadable; Downloadable interactive multimedia computer game programs; Downloadable computer game software for use with on-line interactive games; computer-adapted peripherals, namely, peripheral devices adapted for computers; mouse pads; bags, cases, backpacks and protective sleeves, specially adapted for photographic, video, audio, electronic and computer equipment; bags, cases, backpacks and protective sleeves, specially adapted for portable electronic devices, namely, especially for portable computers, personal digital assistants (PDA), electronic organisers, electronic notebooks, portable phones, smartphones, mp3 players, computer players, digital cameras; digital learning media, namely, digital notepads, media hubs and audio players featuring documentary and educational videos; recorded virtual reality software for educational purposes for teaching pupils and students; virtual reality headsets; spectacles; sunglasses

Classification Information


International Class009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus.
US Class Codes021, 023, 026, 036, 038
Class Status Code6 - Active
Class Status DateFriday, February 16, 2024
Primary Code009
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class041 - Education; providing of training; entertainment; sporting and cultural activities.
US Class Codes100, 101, 107
Class Status Code6 - Active
Class Status DateFriday, February 16, 2024
Primary Code041
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameMalao GmbH
Party Type11 - New Owner Before Publication
Legal Entity Type16 - Limited Liability Company
AddressDE

Party NameMalao GmbH
Party Type10 - Original Applicant
Legal Entity Type27 - NOT AVAILABLE
AddressDE

Trademark Events


Event DateEvent Description
Thursday, February 15, 2024SN ASSIGNED FOR SECT 66A APPL FROM IB
Friday, February 16, 2024NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Tuesday, February 20, 2024APPLICATION FILING RECEIPT MAILED
Friday, May 31, 2024ASSIGNED TO EXAMINER
Tuesday, June 11, 2024NON-FINAL ACTION WRITTEN
Saturday, June 15, 2024NON-FINAL ACTION (IB REFUSAL) PREPARED FOR REVIEW
Friday, July 5, 2024NON-FINAL ACTION MAILED - REFUSAL SENT TO IB
Friday, July 5, 2024REFUSAL PROCESSED BY MPU
Sunday, July 28, 2024REFUSAL PROCESSED BY IB
Friday, November 22, 2024CHANGE OF NAME/ADDRESS REC'D FROM IB
Thursday, December 26, 2024TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Thursday, December 26, 2024ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Thursday, December 26, 2024TEAS CHANGE OF DOMESTIC REPRESENTATIVES ADDRESS
Thursday, December 26, 2024TEAS CHANGE OF OWNER ADDRESS RECEIVED
Thursday, December 26, 2024APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Thursday, December 26, 2024TEAS CHANGE OF CORRESPONDENCE RECEIVED
Friday, January 3, 2025TEAS/EMAIL CORRESPONDENCE ENTERED
Friday, January 3, 2025CORRESPONDENCE RECEIVED IN LAW OFFICE
Friday, January 3, 2025TEAS RESPONSE TO OFFICE ACTION RECEIVED