Trademark Overview
On Wednesday, January 14, 2026, a trademark application was filed for WE ARE WHAT HAPPENS with the United States Patent and Trademark Office. The USPTO has given the WE ARE WHAT HAPPENS trademark a serial number of 99594668. The federal status of this trademark filing is NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER as of Wednesday, January 14, 2026. This trademark is owned by Affinity Solutions, Inc.. The WE ARE WHAT HAPPENS trademark is filed in the Advertising, Business and Retail Services, Communication Services, and Computer & Software Services & Scientific Services categories with the following description:
Analyzing and compiling business data; Analyzing and compiling business data for determining and measuring consumer purchase behavior trends; Statistical evaluations of marketing data; Analysis of market research data and statistics; Analyzing and compiling data for measuring the performance of advertising campaigns; Business research services, namely, providing analysis of retail data on specific business locations; Marketing consulting; Market segmentation consultation; Consumer strategy business consulting in the fields of marketing, sales, operation, and product design particularly specializing in the use of analytic models for the understanding and predicting of consumer, business, and retail market trends and actions
Transmission and delivery of consumer purchase data via the internet; Data streaming
Application service provider (ASP) featuring software for use in market research data analytics; Software as a service (SAAS) services featuring software for market research data analytics; Artificial intelligence as a service (AIAAS) services featuring software using artificial intelligence (AI) for market research data analytics; Artificial intelligence as a service (AIAAS) services featuring software using artificial intelligence (AI) for generating marketing analysis reports
