WE ARE BACK Trademark

Trademark Overview


On Wednesday, August 14, 2024, a trademark application was filed for WE ARE BACK with the United States Patent and Trademark Office. The USPTO has given the WE ARE BACK trademark a serial number of 98697784. The federal status of this trademark filing is NOTICE OF ALLOWANCE - ISSUED as of Tuesday, March 25, 2025. This trademark is owned by Victoria's Secret Stores Brand Management, LLC. The WE ARE BACK trademark is filed in the Clothing & Apparel Products, Advertising, Business and Retail Services, and Education & Entertainment Services categories with the following description:

Organization of fashion shows for entertainment purposes; Presentation of live show performances; Production of podcasts; Entertainment services, namely planning and conducting non-fiction programming series on topics relating to fashion and design accessible via various platforms across multiple forms of transmission media

Lingerie; undergarments; underwear; panties; bras; bustiers; teddies being underclothing; sleepwear; pajamas; robes; foundation garments and shapewear, namely, girdles, bras, panties, slips being underclothing, bodysuits, shorts, leggings, corsets, and waist cinchers; bodysuits; leggings; pants; lounge pants; shorts; skirts; dresses; rompers; tights; athletic bottoms; athletic pants; athletic shorts; athletic tops; crew necks; clothing jackets; jumpsuits; pullovers; sweat bands; sweat jackets; sweat pants; sweat shirts; sweat shorts; sweat suits; track jackets; warm-up suits; yoga pants; yoga shirts; athletic skirts; athletic sweaters; athletic tights; sweaters; shirts; t-shirts; tank tops; tops as clothing; crop tops; fleece tops; halter tops; knit tops; women's tops, namely, camis; hooded sweat shirts; hoodies; jogging pants; lounge pants; sports bras; sports pants; track pants; women's athletic tops with built-in bras; maternity lingerie; maternity sleepwear; maternity bras; materni...

Retail store services and online retail store services featuring clothing and lingerie, personal care products, bags, and fashion accessories
we are back

General Information


Serial Number98697784
Word MarkWE ARE BACK
Filing DateWednesday, August 14, 2024
Status688 - NOTICE OF ALLOWANCE - ISSUED
Status DateTuesday, March 25, 2025
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, January 28, 2025

Trademark Statements


Goods and ServicesOrganization of fashion shows for entertainment purposes; Presentation of live show performances; Production of podcasts; Entertainment services, namely planning and conducting non-fiction programming series on topics relating to fashion and design accessible via various platforms across multiple forms of transmission media
Goods and ServicesLingerie; undergarments; underwear; panties; bras; bustiers; teddies being underclothing; sleepwear; pajamas; robes; foundation garments and shapewear, namely, girdles, bras, panties, slips being underclothing, bodysuits, shorts, leggings, corsets, and waist cinchers; bodysuits; leggings; pants; lounge pants; shorts; skirts; dresses; rompers; tights; athletic bottoms; athletic pants; athletic shorts; athletic tops; crew necks; clothing jackets; jumpsuits; pullovers; sweat bands; sweat jackets; sweat pants; sweat shirts; sweat shorts; sweat suits; track jackets; warm-up suits; yoga pants; yoga shirts; athletic skirts; athletic sweaters; athletic tights; sweaters; shirts; t-shirts; tank tops; tops as clothing; crop tops; fleece tops; halter tops; knit tops; women's tops, namely, camis; hooded sweat shirts; hoodies; jogging pants; lounge pants; sports bras; sports pants; track pants; women's athletic tops with built-in bras; maternity lingerie; maternity sleepwear; maternity bras; maternity leggings, namely, leggings featuring built-in maternity bands; clothing, namely, maternity bands; headwear; caps being headwear; hats; footwear; slippers; hosiery; garter belts; stockings; socks
Goods and ServicesRetail store services and online retail store services featuring clothing and lingerie, personal care products, bags, and fashion accessories

Classification Information


International Class025 - Clothing, footwear, headgear.
US Class Codes022, 039
Class Status Code6 - Active
Class Status DateWednesday, August 14, 2024
Primary Code025
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateWednesday, August 14, 2024
Primary Code035
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class041 - Education; providing of training; entertainment; sporting and cultural activities.
US Class Codes100, 101, 107
Class Status Code6 - Active
Class Status DateWednesday, August 14, 2024
Primary Code041
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameVictoria's Secret Stores Brand Management, LLC
Party Type20 - Owner at Publication
Legal Entity Type16 - Limited Liability Company
AddressReynoldsburg, OH 43068

Party NameVictoria's Secret Stores Brand Management, LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressReynoldsburg, OH 43068

Trademark Events


Event DateEvent Description
Wednesday, August 14, 2024NEW APPLICATION ENTERED
Wednesday, August 14, 2024NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Thursday, December 5, 2024ASSIGNED TO EXAMINER
Thursday, December 19, 2024EXAMINERS AMENDMENT E-MAILED
Thursday, December 19, 2024APPROVED FOR PUB - PRINCIPAL REGISTER
Thursday, December 19, 2024EXAMINER'S AMENDMENT ENTERED
Thursday, December 19, 2024EXAMINERS AMENDMENT -WRITTEN
Thursday, December 19, 2024NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Wednesday, January 22, 2025NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, January 28, 2025PUBLISHED FOR OPPOSITION
Thursday, December 26, 2024ON HOLD - ELECTRONIC RECORD REVIEW REQUIRED
Tuesday, January 28, 2025OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, March 25, 2025NOA E-MAILED - SOU REQUIRED FROM APPLICANT