WE ARE 7 Trademark

Trademark Overview


On Wednesday, June 23, 2021, a trademark application was filed for WE ARE 7 with the United States Patent and Trademark Office. The USPTO has given the WE ARE 7 trademark a serial number of 90791456. The federal status of this trademark filing is REGISTERED as of Tuesday, August 12, 2025. This trademark is owned by Cashman Global, LLC. The WE ARE 7 trademark is filed in the Clothing & Apparel Products, Advertising, Business and Retail Services, and Education & Entertainment Services categories with the following description:

Organizing, conducting and operating ice hockey tournaments; Providing classes, workshops, seminars and camps in the field of ice hockey; Providing entertainment news and information specifically in the field of ice hockey via a website

Beanies; Gloves; Scarves; Shirts; Socks; Sweatpants; Caps with visors; Hockey shoes; Hoodies; Baseball caps; Sweat shirts; T-shirts

On-line retail department store services; On-line retail gift shops; Administration of community recreational sports leagues; Coordination of recreational sporting opportunities for individuals who wish to participate in team league sports
we are 7

General Information


Serial Number90791456
Word MarkWE ARE 7
Filing DateWednesday, June 23, 2021
Status700 - REGISTERED
Status DateTuesday, August 12, 2025
Registration Number7885832
Registration DateTuesday, August 12, 2025
Mark Drawing3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, January 3, 2023

Trademark Statements


Goods and ServicesOrganizing, conducting and operating ice hockey tournaments; Providing classes, workshops, seminars and camps in the field of ice hockey; Providing entertainment news and information specifically in the field of ice hockey via a website
Description of MarkThe mark consists of The words "WE ARE" above the numeral "7" with a single octopus tentacle wrapping around the numeral.
Pseudo MarkWE ARE SEVEN
Goods and ServicesBeanies; Gloves; Scarves; Shirts; Socks; Sweatpants; Caps with visors; Hockey shoes; Hoodies; Baseball caps; Sweat shirts; T-shirts
Goods and ServicesOn-line retail department store services; On-line retail gift shops; Administration of community recreational sports leagues; Coordination of recreational sporting opportunities for individuals who wish to participate in team league sports

Classification Information


International Class025 - Clothing, footwear, headgear.
US Class Codes022, 039
Class Status Code6 - Active
Class Status DateWednesday, September 8, 2021
Primary Code025
First Use Anywhere DateFriday, July 31, 2020
First Use In Commerce DateFriday, July 31, 2020

International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateWednesday, September 8, 2021
Primary Code035
First Use Anywhere DateFriday, July 31, 2020
First Use In Commerce DateFriday, July 31, 2020

International Class041 - Education; providing of training; entertainment; sporting and cultural activities.
US Class Codes100, 101, 107
Class Status Code6 - Active
Class Status DateWednesday, September 8, 2021
Primary Code041
First Use Anywhere DateFriday, July 31, 2020
First Use In Commerce DateFriday, July 31, 2020

Trademark Owner History


Party NameL & M PRODUCTIONS LLC
Party Type30 - Original Registrant
Legal Entity Type16 - Limited Liability Company
AddressSEATTLE, WA 98109

Party NameL & M PRODUCTIONS LLC
Party Type20 - Owner at Publication
Legal Entity Type16 - Limited Liability Company
AddressSEATTLE, WA 98109

Party NameL & M PRODUCTIONS LLC
Party Type11 - New Owner Before Publication
Legal Entity Type16 - Limited Liability Company
AddressSEATTLE, WA 98109

Party NameCashman Global, LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressSeattle, WA 98119

Trademark Events


Event DateEvent Description
Monday, March 14, 2022ASSIGNED TO EXAMINER
Saturday, June 26, 2021NEW APPLICATION ENTERED
Wednesday, September 8, 2021NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Thursday, September 9, 2021NOTICE OF DESIGN SEARCH CODE E-MAILED
Monday, March 21, 2022PREVIOUS ALLOWANCE COUNT WITHDRAWN
Monday, March 21, 2022APPROVED FOR PUB - PRINCIPAL REGISTER
Tuesday, March 22, 2022NON-FINAL ACTION WRITTEN
Tuesday, March 22, 2022NON-FINAL ACTION E-MAILED
Tuesday, March 22, 2022NOTIFICATION OF NON-FINAL ACTION E-MAILED
Thursday, May 12, 2022TEAS CHANGE OF OWNER ADDRESS RECEIVED
Thursday, May 12, 2022TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Thursday, May 12, 2022ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Thursday, May 12, 2022TEAS CHANGE OF CORRESPONDENCE RECEIVED
Thursday, May 12, 2022APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Wednesday, May 25, 2022AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Wednesday, September 21, 2022TEAS RESPONSE TO OFFICE ACTION RECEIVED
Friday, November 4, 2022ASSIGNED TO LIE
Monday, November 7, 2022CORRESPONDENCE RECEIVED IN LAW OFFICE
Monday, November 7, 2022TEAS/EMAIL CORRESPONDENCE ENTERED
Thursday, December 1, 2022APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, December 14, 2022NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, January 3, 2023PUBLISHED FOR OPPOSITION
Tuesday, January 3, 2023OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, February 28, 2023NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Monday, August 28, 2023SOU EXTENSION 1 GRANTED
Monday, August 28, 2023SOU TEAS EXTENSION RECEIVED
Monday, August 28, 2023SOU EXTENSION 1 FILED
Friday, February 16, 2024SOU EXTENSION 2 FILED
Wednesday, August 30, 2023NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Friday, February 16, 2024SOU TEAS EXTENSION RECEIVED
Friday, February 16, 2024SOU EXTENSION 2 GRANTED
Saturday, February 17, 2024NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Thursday, August 22, 2024SOU TEAS EXTENSION RECEIVED
Thursday, August 22, 2024NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Thursday, August 22, 2024SOU EXTENSION 3 FILED
Thursday, August 22, 2024SOU EXTENSION 3 GRANTED
Friday, February 21, 2025NOTICE OF ALLOWANCE CANCELLED
Friday, February 21, 2025TEAS POST PUBLICATION AMENDMENT RECEIVED
Friday, July 18, 2025CASE ASSIGNED TO INTENT TO USE PARALEGAL
Tuesday, August 12, 2025REGISTERED-PRINCIPAL REGISTER
Tuesday, August 12, 2025NOTICE OF REGISTRATION CONFIRMATION EMAILED
Friday, July 18, 20251(B) BASIS DELETED; PROCEED TO REGISTRATION