WATER IS OUR BUSINESS Trademark

Trademark Overview


On Thursday, November 13, 1997, a trademark application was filed for WATER IS OUR BUSINESS with the United States Patent and Trademark Office. The USPTO has given the WATER IS OUR BUSINESS trademark a serial number of 75391553. The federal status of this trademark filing is REGISTERED AND RENEWED as of Thursday, August 27, 2020. This trademark is owned by Sta-Rite Industries, Inc.. The WATER IS OUR BUSINESS trademark is filed in the Machinery Products, Hand Tool Products, Computer & Software Products & Electrical & Scientific Products, Environmental Control Instrument Products, Rubber Products, Furniture Products, Houseware & Glass Products, Ropes, and Cordage & Fiber Products categories with the following description:

[pool thermometers and water sample test kits consisting of color-comparison cards, water quality measuring charts, reagents and chemicals to test chlorine or bromine, pH, alkalinity, and/or acid demand in swimming pools]

[Telescoping pool poles and pool leaf skimmers]

Vacuum heads for swimming pool vacuum cleaners; power operated sump pumps; and submersible pumps

[Vacuum hoses for swimming pools]

[ Automatic swimming pool cleaners, pool filters, replacement pool filters, cleaning systems for swimming pool water consisting of filters and pumps, sold as unit; filtration pump units for swimming pools; water purification units; systems for water landscaping consisting of pumps, fountain nozzles, strainers and diverters for statuary or waterfalls, pond liners, pumps, suction strainers, filters, padded underlayment, and tee fittings with adjuster valves; and chlorinators for swimming pools ]

[vinyl liner kits for swimming pools consisting of vinyl patches and adhesives, sold as a unit]

[cleaning brushes for cleaning pools and decks of swimming pools]

[non-metal accessory hangers for swimming pool tools and equipment]
water is our business

General Information


Serial Number75391553
Word MarkWATER IS OUR BUSINESS
Filing DateThursday, November 13, 1997
Status800 - REGISTERED AND RENEWED
Status DateThursday, August 27, 2020
Registration Number2369104
Registration DateTuesday, July 18, 2000
Mark Drawing1 - Typeset: Word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, June 22, 1999

Trademark Statements


Goods and Services[pool thermometers and water sample test kits consisting of color-comparison cards, water quality measuring charts, reagents and chemicals to test chlorine or bromine, pH, alkalinity, and/or acid demand in swimming pools]
Goods and Services[Telescoping pool poles and pool leaf skimmers]
Goods and ServicesVacuum heads for swimming pool vacuum cleaners; power operated sump pumps; and submersible pumps
Goods and Services[Vacuum hoses for swimming pools]
Goods and Services[ Automatic swimming pool cleaners, pool filters, replacement pool filters, cleaning systems for swimming pool water consisting of filters and pumps, sold as unit; filtration pump units for swimming pools; water purification units; systems for water landscaping consisting of pumps, fountain nozzles, strainers and diverters for statuary or waterfalls, pond liners, pumps, suction strainers, filters, padded underlayment, and tee fittings with adjuster valves; and chlorinators for swimming pools ]
Goods and Services[vinyl liner kits for swimming pools consisting of vinyl patches and adhesives, sold as a unit]
NOT AVAILABLE"WATER"
Goods and Services[cleaning brushes for cleaning pools and decks of swimming pools]
Goods and Services[non-metal accessory hangers for swimming pool tools and equipment]

Classification Information


International Class007 - Machines and machine tools; motors and engines (except for land vehicles); machine coupling and transmission components (except for land vehicles); agricultural implements other than hand-operated; incubators for eggs.
US Class Codes013, 019, 021, 023, 031, 034, 035
Class Status Code6 - Active
Class Status DateFriday, January 16, 1998
Primary Code007
First Use Anywhere DateSaturday, August 16, 1997
First Use In Commerce DateSaturday, August 16, 1997

International Class008 - Hand tools and implements (hand-operated); cutlery; side arms; razors.
US Class Codes023, 028, 044
Class Status CodeB - Sec. 8 - Class(es) in a Multiple Class registration
Class Status DateThursday, August 27, 2020
Primary Code008
First Use Anywhere DateSaturday, August 16, 1997
First Use In Commerce DateSaturday, August 16, 1997

International Class009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus.
US Class Codes021, 023, 026, 036, 038
Class Status CodeB - Sec. 8 - Class(es) in a Multiple Class registration
Class Status DateThursday, August 27, 2020
Primary Code009
First Use Anywhere DateSaturday, August 16, 1997
First Use In Commerce DateSaturday, August 16, 1997

International Class011 - Apparatus for lighting, heating, steam generating, cooking, refrigerating, drying, ventilating, water supply, and sanitary purposes.
US Class Codes013, 021, 023, 031, 034
Class Status CodeB - Sec. 8 - Class(es) in a Multiple Class registration
Class Status DateThursday, August 27, 2020
Primary Code011
First Use Anywhere DateSaturday, August 16, 1997
First Use In Commerce DateSaturday, August 16, 1997

International Class017 - Rubber, gutta-percha, gum, asbestos, mica and goods made from these materials and not included in other classes; plastics in extruded form for use in manufacture; packing, stopping and insulating materials; flexible pipes, not of metal.
US Class Codes001, 005, 012, 013, 035, 050
Class Status CodeB - Sec. 8 - Class(es) in a Multiple Class registration
Class Status DateThursday, August 27, 2020
Primary Code017
First Use Anywhere DateSaturday, August 16, 1997
First Use In Commerce DateSaturday, August 16, 1997

International Class020 - Furniture, mirrors, picture frames; goods (not included in other classes) of wood, cork, reed, cane, wicker, horn, bone, ivory, whalebone, shell, amber, mother-of-pearl, meerschaum and substitutes for all these materials, or of plastics.
US Class Codes002, 013, 022, 025, 032, 050
Class Status CodeB - Sec. 8 - Class(es) in a Multiple Class registration
Class Status DateThursday, August 27, 2020
Primary Code020
First Use Anywhere DateSaturday, August 16, 1997
First Use In Commerce DateSaturday, August 16, 1997

International Class021 - Household or kitchen utensils and containers; combs and sponges; brushes (except paint brushes); brush-making materials; articles for cleaning purposes; steel-wool; unworked or semi-worked glass (except glass used in building); glassware, porcelain and earthenware not included in other classes.
US Class Codes002, 013, 023, 029, 030, 033, 040, 050
Class Status CodeB - Sec. 8 - Class(es) in a Multiple Class registration
Class Status DateThursday, August 27, 2020
Primary Code021
First Use Anywhere DateSaturday, August 16, 1997
First Use In Commerce DateSaturday, August 16, 1997

International Class022 - Ropes, string, nets, tents, awnings, tarpaulins, sails, sacks and bags (not included in other classes); padding and stuffing materials (except of rubber or plastics); raw fibrous textile materials.
US Class Codes001, 002, 007, 019, 022, 042, 050
Class Status CodeB - Sec. 8 - Class(es) in a Multiple Class registration
Class Status DateThursday, August 27, 2020
Primary Code022
First Use Anywhere DateSaturday, August 16, 1997
First Use In Commerce DateSaturday, August 16, 1997

Trademark Owner History


Party NamePENTAIR FLOW TECHNOLOGIES, LLC
Party Type32 - New Owner After Registration
Legal Entity Type16 - Limited Liability Company
AddressDELAVAN, WI 53115

Party NameSTA-RITE INDUSTRIES, LLC
Party Type31 - New Owner After Registration
Legal Entity Type16 - Limited Liability Company
AddressDELAVAN, WI 53115

Party NameSta-Rite Industries, Inc.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressDelavan, WI 53115

Party NameSta-Rite Industries, Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressDelavan, WI 53115

Party NameSta-Rite Industries, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressDelavan, WI 53115

Trademark Events


Event DateEvent Description
Friday, August 21, 1998ASSIGNED TO EXAMINER
Monday, August 24, 1998NON-FINAL ACTION MAILED
Monday, November 2, 1998CORRESPONDENCE RECEIVED IN LAW OFFICE
Friday, February 5, 1999APPROVED FOR PUB - PRINCIPAL REGISTER
Friday, May 21, 1999NOTICE OF PUBLICATION
Tuesday, June 22, 1999PUBLISHED FOR OPPOSITION
Tuesday, September 14, 1999NOA MAILED - SOU REQUIRED FROM APPLICANT
Friday, March 10, 2000USE AMENDMENT FILED
Monday, May 8, 2000STATEMENT OF USE PROCESSING COMPLETE
Wednesday, May 10, 2000ASSIGNED TO EXAMINER
Friday, May 12, 2000ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Tuesday, July 18, 2000REGISTERED-PRINCIPAL REGISTER
Thursday, March 9, 2006CASE FILE IN TICRS
Thursday, April 20, 2006TEAS CHANGE OF CORRESPONDENCE RECEIVED
Wednesday, April 26, 2006AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Thursday, June 22, 2006TEAS SECTION 8 & 15 RECEIVED
Thursday, June 22, 2006REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED
Thursday, September 7, 2006REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Friday, July 16, 2010TEAS SECTION 8 & 9 RECEIVED
Tuesday, July 27, 2010CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Wednesday, July 28, 2010REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Wednesday, July 28, 2010REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Wednesday, February 4, 2015AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Wednesday, April 24, 2019TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Wednesday, April 24, 2019ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Wednesday, April 24, 2019TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Wednesday, April 24, 2019ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Wednesday, April 24, 2019TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Wednesday, April 24, 2019ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Thursday, July 18, 2019COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Friday, July 17, 2020TEAS SECTION 8 & 9 RECEIVED
Thursday, August 27, 2020CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Thursday, August 27, 2020REGISTERED - PARTIAL SEC. 8 (10-YR) ACCEPTED
Thursday, August 27, 2020REGISTERED - SEC. 9 GRANTED/CHECK RECORD FOR SEC. 8
Thursday, August 27, 2020REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)
Thursday, August 27, 2020NOTICE OF ACCEPTANCE OF SEC. 8 - E-MAILED
Friday, December 20, 2024TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Friday, December 20, 2024TEAS CHANGE OF OWNER ADDRESS RECEIVED
Friday, December 20, 2024ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Friday, December 20, 2024APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Friday, December 20, 2024TEAS CHANGE OF CORRESPONDENCE RECEIVED