W+ Trademark

Trademark Overview


On Thursday, June 11, 2020, a trademark application was filed for W+ with the United States Patent and Trademark Office. The USPTO has given the W+ trademark a serial number of 88960504. The federal status of this trademark filing is NOTICE OF ALLOWANCE - ISSUED as of Tuesday, January 7, 2025. This trademark is owned by Walmart Apollo, LLC. The W+ trademark is filed in the Advertising, Business and Retail Services, Insurance & Financial Services, and Transportation & Storage Services categories with the following description:

Transport and delivery of goods

Credit card transaction processing services provided via mobile applications and website

Retail and on-line retail grocery store services; Retail and on-line retail grocery store services featuring a wide variety of consumer goods of others; Retail and on-line retail grocery store services featuring pickup, in-store pickup and home delivery service; Retail services, namely, administration of a discount program for enabling participants to obtain discounts on shipping services through use of a discount membership program; Customer loyalty program services featuring rewards in the form of discounted shipping services and early access to retail discounts and offers; Customer loyalty program services featuring a membership for unlimited free shipping of consumer goods purchased from retailer; Customer loyalty program services featuring a membership for unlimited expedited shipping of consumer goods purchased from retailer; Mobile retail store services featuring a wide variety of consumer goods of others

General Information


Serial Number88960504
Word MarkW+
Filing DateThursday, June 11, 2020
Status688 - NOTICE OF ALLOWANCE - ISSUED
Status DateTuesday, January 7, 2025
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, November 26, 2024

Trademark Statements


Description of MarkThe mark consists of a blue background superimposed with white letter "W" and plus sign, the plus sign surrounded by a yellow stylized spark.
Goods and ServicesTransport and delivery of goods
Pseudo MarkWALMART OLUS
Goods and ServicesCredit card transaction processing services provided via mobile applications and website
Indication of Colors claimedThe color(s) blue, white and yellow is/are claimed as a feature of the mark.
Goods and ServicesRetail and on-line retail grocery store services; Retail and on-line retail grocery store services featuring a wide variety of consumer goods of others; Retail and on-line retail grocery store services featuring pickup, in-store pickup and home delivery service; Retail services, namely, administration of a discount program for enabling participants to obtain discounts on shipping services through use of a discount membership program; Customer loyalty program services featuring rewards in the form of discounted shipping services and early access to retail discounts and offers; Customer loyalty program services featuring a membership for unlimited free shipping of consumer goods purchased from retailer; Customer loyalty program services featuring a membership for unlimited expedited shipping of consumer goods purchased from retailer; Mobile retail store services featuring a wide variety of consumer goods of others

Classification Information


International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateWednesday, July 8, 2020
Primary Code035
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class036 - Insurance; financial affairs; monetary affairs; real estate affairs.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateWednesday, July 8, 2020
Primary Code036
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class039 - Transport; packaging and storage of goods; travel arrangement.
US Class Codes100, 105
Class Status Code6 - Active
Class Status DateWednesday, July 8, 2020
Primary Code039
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameWalmart Apollo, LLC
Party Type20 - Owner at Publication
Legal Entity Type16 - Limited Liability Company
AddressBentonville, AR 72716

Party NameWalmart Apollo, LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressBentonville, AR 72716

Trademark Events


Event DateEvent Description
Monday, June 15, 2020NEW APPLICATION ENTERED
Wednesday, July 8, 2020NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Thursday, July 9, 2020NOTICE OF DESIGN SEARCH CODE E-MAILED
Thursday, July 9, 2020ASSIGNED TO EXAMINER
Wednesday, July 15, 2020NON-FINAL ACTION WRITTEN
Wednesday, July 15, 2020NON-FINAL ACTION E-MAILED
Wednesday, July 15, 2020NOTIFICATION OF NON-FINAL ACTION E-MAILED
Wednesday, July 15, 2020NON-FINAL ACTION WRITTEN
Wednesday, July 15, 2020NON-FINAL ACTION E-MAILED
Wednesday, July 15, 2020NOTIFICATION OF NON-FINAL ACTION E-MAILED
Wednesday, July 15, 2020NON-FINAL ACTION WRITTEN
Wednesday, July 15, 2020NON-FINAL ACTION E-MAILED
Wednesday, July 15, 2020NOTIFICATION OF NON-FINAL ACTION E-MAILED
Wednesday, November 25, 2020TEAS RESPONSE TO OFFICE ACTION RECEIVED
Wednesday, November 25, 2020CORRESPONDENCE RECEIVED IN LAW OFFICE
Wednesday, November 25, 2020TEAS/EMAIL CORRESPONDENCE ENTERED
Tuesday, December 8, 2020SUSPENSION LETTER WRITTEN
Tuesday, December 8, 2020LETTER OF SUSPENSION E-MAILED
Tuesday, December 8, 2020NOTIFICATION OF LETTER OF SUSPENSION E-MAILED
Friday, July 23, 2021REPORT COMPLETED SUSPENSION CHECK CASE STILL SUSPENDED
Friday, February 11, 2022REPORT COMPLETED SUSPENSION CHECK CASE STILL SUSPENDED
Wednesday, August 17, 2022REPORT COMPLETED SUSPENSION CHECK CASE STILL SUSPENDED
Tuesday, January 17, 2023TEAS CHANGE OF OWNER ADDRESS RECEIVED
Tuesday, January 17, 2023TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Tuesday, January 17, 2023ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Tuesday, January 17, 2023TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
Tuesday, January 17, 2023TEAS CHANGE OF CORRESPONDENCE RECEIVED
Tuesday, January 17, 2023APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Tuesday, March 28, 2023REPORT COMPLETED SUSPENSION CHECK CASE STILL SUSPENDED
Monday, December 18, 2023ASSIGNED TO LIE
Monday, December 18, 2023CORRESPONDENCE RECEIVED IN LAW OFFICE
Monday, December 18, 2023TEAS/EMAIL CORRESPONDENCE ENTERED
Monday, December 18, 2023REPORT COMPLETED SUSPENSION CHECK CASE STILL SUSPENDED
Wednesday, October 30, 2024SUSPENSION CHECKED - TO ATTORNEY FOR ACTION
Saturday, November 2, 2024APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, November 20, 2024NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, November 26, 2024PUBLISHED FOR OPPOSITION
Tuesday, November 26, 2024OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, January 7, 2025NOA E-MAILED - SOU REQUIRED FROM APPLICANT