| Serial Number | 97747815 |
| Word Mark | VRTLY |
| Filing Date | Tuesday, January 10, 2023 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, May 7, 2024 |
| Registration Number | 7382447 |
| Registration Date | Tuesday, May 7, 2024 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, December 5, 2023 |
| Goods and Services | Downloadable computer software for displaying digital advertising and promotional materials; downloadable computer software functioning as a media aggregator and search engine for Internet content; downloadable software for remote control of electronic displays; LCD large-screen displays; electronic displays, namely, signage for digital advertising |
| Goods and Services | Advertising, marketing and promotion services; Advertising, marketing and promotion consulting services; advertising and marketing services in the field of medical, dental and veterinary services; advertising and marketing services in the field of pharmacy goods and services; digital advertising and marketing services; display advertising and marketing services; analysis of advertising response data and market research data; organizing content of information provided over a global computer network according to user preferences, namely, database management and collection, compilation and systemization of information into computer databases; advertising and marketing research, analysis and reporting services; research and consumer analytics services in the fields of advertising and marketing; research and consumer analytics services driven by data collection and analysis for purposes of optimizing effectiveness and return on investment for digital video advertising campaigns; digital ad buying services, namely, coordinating and managing ad buys for others; brand marketing services; coordinating digital advertising campaigns using proprietary online, non-downloadable software and technology platform |
| Goods and Services | Platform as a service (PAAS) featuring computer software platforms for displaying digital advertising and promotional material; Providing software-as-service (SAAS) application for use in advertising and marketing; Providing online, non-downloadable, Internet-based and cloud-based software and technology platform in the form of software-as-service (SAAS) application for use in the coordination, planning, management, analysis, monitoring, optimization, and implementation of digital advertising campaigns; measurement evaluations and analysis of return on investment and effectiveness of advertising and marketing campaigns, database management, electronic storage of data, business data analytics, social media, digital and online usage and data analytics, ad buying, and reviewing and generating reports, all for use in advertising and marketing services; Cloud-based, online non-downloadable computer software for tracking, documenting, and storing marketing information; cloud-based, non-downloadable computer software for managing customer relationships; providing a web hosting platform featuring a media aggregator and search engine for Internet content; Providing software-as-service (SAAS) application for use in digital ad buying services, namely, coordinating and managing ad buys; Providing online, non-downloadable, Internet-based and cloud-based software and technology platform in the form of software-as-service (SAAS) application for use in data collection, database management, electronic storage of data, ad buying, ad bidding, and for the coordination, planning, measuring, management, analysis, monitoring, optimization and implementation of advertising and marketing campaigns; coordinating digital advertising campaigns using proprietary online, non-downloadable software and technology platform |
| International Class | 009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus. |
| US Class Codes | 021, 023, 026, 036, 038 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, January 31, 2023 |
| Primary Code | 009 |
| First Use Anywhere Date | Tuesday, February 28, 2023 |
| First Use In Commerce Date | Tuesday, February 28, 2023 |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, January 31, 2023 |
| Primary Code | 035 |
| First Use Anywhere Date | Tuesday, February 28, 2023 |
| First Use In Commerce Date | Tuesday, February 28, 2023 |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, January 31, 2023 |
| Primary Code | 042 |
| First Use Anywhere Date | Tuesday, February 28, 2023 |
| First Use In Commerce Date | Tuesday, February 28, 2023 |
| Party Name | VRTLY, INC. |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | SAN RAMON, CA 94583 |
| Party Name | VRTLY, INC. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | SAN RAMON, CA 94583 |
| Party Name | VRTLY, INC. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | SAN RAMON, CA 94583 |
| Party Name | VRTLY, INC. |
| Party Type | 11 - New Owner Before Publication |
| Legal Entity Type | 03 - Corporation |
| Address | SAN RAMON, CA 94583 |
| Party Name | FriendMedia, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Kansas City, MO 64113 |
| Event Date | Event Description |
| Friday, January 13, 2023 | NEW APPLICATION ENTERED |
| Tuesday, January 31, 2023 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Wednesday, October 4, 2023 | ASSIGNED TO EXAMINER |
| Wednesday, October 4, 2023 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Tuesday, October 17, 2023 | NON-FINAL ACTION WRITTEN |
| Tuesday, October 17, 2023 | NON-FINAL ACTION E-MAILED |
| Tuesday, October 17, 2023 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Thursday, October 26, 2023 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Thursday, October 26, 2023 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Thursday, October 26, 2023 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Friday, October 27, 2023 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, November 15, 2023 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, December 5, 2023 | PUBLISHED FOR OPPOSITION |
| Tuesday, December 5, 2023 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, January 30, 2024 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Wednesday, February 28, 2024 | USE AMENDMENT FILED |
| Wednesday, February 28, 2024 | TEAS STATEMENT OF USE RECEIVED |
| Wednesday, March 20, 2024 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Thursday, March 21, 2024 | STATEMENT OF USE PROCESSING COMPLETE |
| Friday, April 5, 2024 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Tuesday, May 7, 2024 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, May 7, 2024 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |
| Thursday, August 29, 2024 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Thursday, April 4, 2024 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |