| Description of Mark | The mark consists of The mark consists of the wording VNE IMPORTERS displayed at the top of the design in bold, uppercase letters, arched slightly to follow the circular shape. "VNE" is a shortened form of the broader business name Vin Noir Explorers and Importers, where "Vin Noir" reflects that the business is Black-owned, and "Explorers" signifies the company’s adventurous approach in discovering small, unique vineyards. "Importers" emphasizes the company's primary role in bringing these wines to the global market, connecting the vineyards to wine enthusiasts worldwide. At the bottom of the design, the words EST. 2024 are centered and displayed in bold, uppercase letters, marking the establishment year of the business. The design features a vintage biplane flying from right to left near the top, symbolizing exploration and discovery, which reflects the company’s mission to seek out and import wines from lesser-known vineyards worldwide. The airplane is also a nod to the Wright Brothers' legacy in Kill Devil Hills, North Carolina, where the company is based. At the center of the design is a large wine glass, representing the core product of the business—wine. The glass is filled, highlighting Vin Noir Explorers and Importers' role in sourcing, importing, and offering fine, artisanal wines to its customers. To the right of the wine glass stands a detailed lighthouse, symbolizing the company's reliability and guidance in the wine import industry. The lighthouse also references the Outer Banks, North Carolina, tying the business to its coastal origins. On the left side of the wine glass, a small ship floats on the water, representing the maritime roots of global trade. The ship, along with the biplane, signifies both air and sea transportation, underscoring the company's role as an importer of wines from various regions around the world. The lower portion of the design features rippling water, connecting the lighthouse, ship, and wine glass, evoking the coastal geography of Kill Devil Hills and reinforcing the company's local roots while symbolizing its global reach in the wine importing industry. The entire design is encased within a circular border, symbolizing the comprehensive nature of Vin Noir Explorers and Importers' services, from sourcing and discovering unique wines to importing them for wine enthusiasts. The circular design also represents unity and the continuous journey of exploration and discovery that defines the company. The entire mark is presented in black and white, conveying a timeless, elegant, and premium quality that reflects the carefully selected wines offered by Vin Noir Explorers and Importers. |
