VMLY&R Trademark

Trademark Overview


On Tuesday, October 30, 2018, a trademark application was filed for VMLY&R with the United States Patent and Trademark Office. The USPTO has given the VMLY&R trademark a serial number of 88174771. The federal status of this trademark filing is REGISTERED as of Tuesday, February 2, 2021. This trademark is owned by WPP Properties. The VMLY&R trademark is filed in the Advertising, Business and Retail Services, Education & Entertainment Services, and Computer & Software Services & Scientific Services categories with the following description:

Film, television, radio and video program production services; post-production editing services, namely, copy editing, film editing, video editing, written text editing; training, and teaching services in the field of advertising and marketing; production and post-production editing services for audio and video communications in the field of music, videos and film and all public communication means; educational services, namely, organizing and conducting courses, exhibitions, conferences, workshops, symposiums, and training in the field of advertising and marketing; special event planning services for business, social, entertainment and educational events; media program production, namely, print, video, film and audio pre and post production being the creation, development, recording and editing services for media content, location scouting services for entertainment purposes; interactive and digital media production, namely, web, video and audio pre and post production services, namel...

Advertising agency services; digital advertising, advertising services, namely, creating corporate and brand identity for others; creating corporate logos for others; creating trademarks for others; developing promotional campaigns for business; promotional services in the nature of developing and distributing advertising campaigns through all public communications means, on-line customer-based social media brand marketing services; market analysis and research in the nature of identifying competitors and consumer preferences; publicity consultation services; public relations services; direct mail advertising services; direct marketing services; event marketing, namely, providing marketing of special events; sales promotion services for others; promoting the goods and services of others by word of mouth marketing; customer relationship marketing services; customer relationship management services; preparing promotion and merchandising material for others; preparing audio-visual present...

Design services, namely, graphic art, website and packaging design for others; computer services, namely, computer software consultation, design, development and hosting of websites for others, installation of computer software and updating computer software; product design and development in the field of packaged goods and other consumer products; editing services for computer programs, namely, updating of computer programs for third parties; art studio services, namely, visual design services in the nature of designing visual elements for online, broadcast, print, outdoor, and other communication media; industrial design services; design of packaging materials; graphic arts designing; interior design services; fashion design consulting services; architectural services; technical project studies, namely, engineering studies in the nature of technical project planning for new products; research and development of new products for others; development of online computer software systems ...
vmly&r

General Information


Serial Number88174771
Word MarkVMLY&R
Filing DateTuesday, October 30, 2018
Status700 - REGISTERED
Status DateTuesday, February 2, 2021
Registration Number6262361
Registration DateTuesday, February 2, 2021
Mark Drawing3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, September 3, 2019

Trademark Statements


Goods and ServicesFilm, television, radio and video program production services; post-production editing services, namely, copy editing, film editing, video editing, written text editing; training, and teaching services in the field of advertising and marketing; production and post-production editing services for audio and video communications in the field of music, videos and film and all public communication means; educational services, namely, organizing and conducting courses, exhibitions, conferences, workshops, symposiums, and training in the field of advertising and marketing; special event planning services for business, social, entertainment and educational events; media program production, namely, print, video, film and audio pre and post production being the creation, development, recording and editing services for media content, location scouting services for entertainment purposes; interactive and digital media production, namely, web, video and audio pre and post production services, namely, recording, producing and editing media content; art studio services, namely, custom art drawing for others; publishing services, namely, multimedia publishing of books, magazines, journals, software, games, films, webisodes, music, and electronic publications; information, advisory and consulting services in relation to all of the aforementioned services
Description of MarkThe mark consists of "VMLY&R" in a stylized font in black ink with a blue snowflake design on the left against a white background.
Pseudo MarkVMLY AND R
Indication of Colors claimedThe color(s) blue, white and black is/are claimed as a feature of the mark.
Goods and ServicesAdvertising agency services; digital advertising, advertising services, namely, creating corporate and brand identity for others; creating corporate logos for others; creating trademarks for others; developing promotional campaigns for business; promotional services in the nature of developing and distributing advertising campaigns through all public communications means, on-line customer-based social media brand marketing services; market analysis and research in the nature of identifying competitors and consumer preferences; publicity consultation services; public relations services; direct mail advertising services; direct marketing services; event marketing, namely, providing marketing of special events; sales promotion services for others; promoting the goods and services of others by word of mouth marketing; customer relationship marketing services; customer relationship management services; preparing promotion and merchandising material for others; preparing audio-visual presentations for use in advertising; preparation of custom advertisements and custom promotional products for others; production of advertising matter and commercials; promotion of the sale of goods and services of others by means of prize draws, competitions and customer incentive recognition and award programs; providing business marketing information; media buying advice services, namely, providing advertising advice relating to the planning, rental, buying and negotiating of advertising and media space and time for others; planning, research and placement of print, radio, television, Internet and website advertising for others; media research and consultancy, namely, advertising analysis of media buys and placement of advertising for others; market research services; conducting market research surveys; statistical analysis and compilation for business purposes; business marketing consulting services in the field of brands, brand creation, brand identity, brand development, brand development and brand positioning, brand equity and brand management; social media strategy focusing on encourage others to create and extend product and brand strategies by building virally engaging marketing solutions and marketing services; business consultancy, namely, advising businesses how to integrate their value chain with social media; business administration and management services; market research, analysis and data analytics services being analysis of market research data and statistics; conducting business and market research surveys; business research and strategic planning services for others in the field of advertising, marketing, communications, social media, promotions and public relations; brand creation, positioning and strategy services; on-line advertising and marketing services; search engine marketing services; compiling of information into computer databases; management of computerized databases; providing a website and an online computerized database in the field of advertising and marketing, featuring information in the field of brands, brand creation, brand development, brand equity and brand management; information, research, advisory and consultation in relation to all of the aforementioned services
Goods and ServicesDesign services, namely, graphic art, website and packaging design for others; computer services, namely, computer software consultation, design, development and hosting of websites for others, installation of computer software and updating computer software; product design and development in the field of packaged goods and other consumer products; editing services for computer programs, namely, updating of computer programs for third parties; art studio services, namely, visual design services in the nature of designing visual elements for online, broadcast, print, outdoor, and other communication media; industrial design services; design of packaging materials; graphic arts designing; interior design services; fashion design consulting services; architectural services; technical project studies, namely, engineering studies in the nature of technical project planning for new products; research and development of new products for others; development of online computer software systems in the field of graphic arts; design and development of market research tools in the nature of computer software; computer services, namely, creation of virtual and interactive images, namely, graphic art design services; software design and development, computer programming, computer programming services, and hosting of web sites of others on a computer server for a global computer network; information, research and consultancy services relating to all of the aforesaid services; provision of information relating to the aforesaid; design and development of computer software; updating and maintenance of computer software; installation of computer software and computer programs; development of on-line computer software systems for the storage of electronic data; rental of computer software; hosting websites on the Internet; services of an application service provider, namely, installation, electronic storage, rental, and maintenance of computer application software that allows users to play and program music and entertainment-related audio, video, text and other multimedia content; electronic computerized data storage services; electronic data storage services; graphic art design for others

Classification Information


International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateWednesday, November 14, 2018
Primary Code035
First Use Anywhere DateWednesday, September 26, 2018
First Use In Commerce DateWednesday, September 26, 2018

International Class041 - Education; providing of training; entertainment; sporting and cultural activities.
US Class Codes100, 101, 107
Class Status Code6 - Active
Class Status DateWednesday, November 14, 2018
Primary Code041
First Use Anywhere DateWednesday, September 26, 2018
First Use In Commerce DateWednesday, September 26, 2018

International Class042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software.
US Class Codes100, 101
Class Status Code6 - Active
Class Status DateWednesday, November 14, 2018
Primary Code042
First Use Anywhere DateWednesday, September 26, 2018
First Use In Commerce DateWednesday, September 26, 2018

Trademark Owner History


Party NameWPP Properties
Party Type30 - Original Registrant
Legal Entity Type02 - Partnership
AddressNew York, NY 10007

Party NameWPP Properties
Party Type20 - Owner at Publication
Legal Entity Type02 - Partnership
AddressNew York, NY 10007

Party NameWPP Properties
Party Type10 - Original Applicant
Legal Entity Type02 - Partnership
AddressNew York, NY 10017

Trademark Events


Event DateEvent Description
Tuesday, February 2, 2021REGISTERED-PRINCIPAL REGISTER
Tuesday, December 29, 2020NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Sunday, December 27, 2020ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Wednesday, December 2, 2020TEAS/EMAIL CORRESPONDENCE ENTERED
Wednesday, December 2, 2020CORRESPONDENCE RECEIVED IN LAW OFFICE
Monday, November 23, 2020TEAS RESPONSE TO OFFICE ACTION RECEIVED
Friday, May 29, 2020NOTIFICATION OF NON-FINAL ACTION E-MAILED
Friday, May 29, 2020NON-FINAL ACTION E-MAILED
Friday, May 29, 2020SU - NON-FINAL ACTION - WRITTEN
Monday, May 4, 2020STATEMENT OF USE PROCESSING COMPLETE
Friday, April 17, 2020USE AMENDMENT FILED
Monday, May 4, 2020CASE ASSIGNED TO INTENT TO USE PARALEGAL
Friday, April 17, 2020TEAS STATEMENT OF USE RECEIVED
Tuesday, October 29, 2019NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, September 3, 2019OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, September 3, 2019PUBLISHED FOR OPPOSITION
Wednesday, August 14, 2019NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Thursday, August 1, 2019APPROVED FOR PUB - PRINCIPAL REGISTER
Thursday, August 1, 2019EXAMINER'S AMENDMENT ENTERED
Thursday, August 1, 2019NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Thursday, August 1, 2019EXAMINERS AMENDMENT E-MAILED
Thursday, August 1, 2019EXAMINERS AMENDMENT -WRITTEN
Wednesday, July 31, 2019ASSIGNED TO EXAMINER
Wednesday, June 5, 2019TEAS/EMAIL CORRESPONDENCE ENTERED
Wednesday, June 5, 2019CORRESPONDENCE RECEIVED IN LAW OFFICE
Tuesday, May 28, 2019ASSIGNED TO LIE
Thursday, May 23, 2019TEAS RESPONSE TO OFFICE ACTION RECEIVED
Thursday, November 29, 2018NOTIFICATION OF PRIORITY ACTION E-MAILED
Thursday, November 29, 2018PRIORITY ACTION E-MAILED
Thursday, November 29, 2018PRIORITY ACTION WRITTEN
Wednesday, November 28, 2018ASSIGNED TO EXAMINER
Thursday, November 15, 2018NOTICE OF DESIGN SEARCH CODE E-MAILED
Wednesday, November 14, 2018NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Friday, November 2, 2018NEW APPLICATION ENTERED