| Serial Number | 97739773 |
| Word Mark | VM REWARDS |
| Filing Date | Tuesday, January 3, 2023 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, January 23, 2024 |
| Registration Number | 7285591 |
| Registration Date | Tuesday, January 23, 2024 |
| Mark Drawing | 3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, November 7, 2023 |
| Description of Mark | The mark consists of a shadowed shield in the background, with the letter V in larger font above the letter M in larger font centered and the word REWARDS in small font centered below the letters VM, all overlayed in front of the shield. |
| Pseudo Mark | VON MAUR REWARDS |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Goods and Services | Providing incentive award programs through issuance of loyalty points for purchase of goods and services |
| Disclaimer with Predetermined Text | "REWARDS" |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, January 26, 2023 |
| Primary Code | 035 |
| First Use Anywhere Date | Tuesday, February 1, 2022 |
| First Use In Commerce Date | Tuesday, February 1, 2022 |
| Party Name | Von Maur, inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Davenport, IA 52806 |
| Party Name | Von Maur, inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Davenport, IA 52806 |
| Party Name | Von Maur, inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Davenport, IA 52806 |
| Event Date | Event Description |
| Tuesday, January 23, 2024 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |
| Tuesday, January 23, 2024 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, November 7, 2023 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, November 7, 2023 | PUBLISHED FOR OPPOSITION |
| Wednesday, October 18, 2023 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Friday, September 29, 2023 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Friday, September 29, 2023 | EXAMINER'S AMENDMENT ENTERED |
| Friday, September 29, 2023 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Friday, September 29, 2023 | EXAMINERS AMENDMENT E-MAILED |
| Friday, September 29, 2023 | EXAMINERS AMENDMENT -WRITTEN |
| Wednesday, September 27, 2023 | ASSIGNED TO EXAMINER |
| Thursday, January 26, 2023 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Friday, January 6, 2023 | NEW APPLICATION ENTERED |