| Serial Number | 88104101 |
| Word Mark | VLV VIVILAVITA |
| Filing Date | Tuesday, September 4, 2018 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, October 24, 2025 |
| Registration Number | 5721942 |
| Registration Date | Tuesday, April 9, 2019 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, January 22, 2019 |
| Translation of Words in Mark | The English translation of "VIVILAVITA" in the mark is "live the life". |
| Goods and Services | False eyelashes; Artificial eyelashes; Adhesives for affixing false eyelashes; Adhesives for attaching artificial fingernails and/or eyelashes; Adhesives for false eyelashes, hair and nails; Artificial eyelash extensions and adhesives for affixing artificial eyelash extensions; Cosmetics and make-up; brow powder palettes |
| International Class | 003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices. |
| US Class Codes | 001, 004, 006, 050, 051, 052 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, October 24, 2025 |
| Primary Code | 003 |
| First Use Anywhere Date | Monday, May 14, 2018 |
| First Use In Commerce Date | Tuesday, August 21, 2018 |
| Party Name | Vivi La Vita & Co., Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Diamond Bar, CA 91765 |
| Party Name | Vivi La Vita & Co., Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Diamond Bar, CA 91765 |
| Party Name | Vivi La Vita & Co., Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Diamond Bar, CA 91765 |
| Event Date | Event Description |
| Friday, September 7, 2018 | NEW APPLICATION ENTERED |
| Wednesday, September 12, 2018 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Friday, December 14, 2018 | ASSIGNED TO EXAMINER |
| Friday, December 14, 2018 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, January 2, 2019 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, January 22, 2019 | PUBLISHED FOR OPPOSITION |
| Tuesday, January 22, 2019 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, April 9, 2019 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, April 9, 2024 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Friday, October 24, 2025 | CANCELLED SEC. 8 (6-YR) |