VL QUALITY, JOY & PLAY FOR EVERYDAY Trademark
Trademark Overview
On Tuesday, April 7, 2026, a trademark application was filed for VL QUALITY, JOY & PLAY FOR EVERYDAY with the United States Patent and Trademark Office. The USPTO has given the VL QUALITY, JOY & PLAY FOR EVERYDAY trademark a serial number of 99748365. The federal status of this trademark filing is NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER as of Tuesday, April 7, 2026. This trademark is owned by Walmart Apollo, LLC. The VL QUALITY, JOY & PLAY FOR EVERYDAY trademark is filed in the Natural Agricultural Products category with the following description:
Dog food; Dog treats, edible; Cat food; Cat treats, edible; Pet food; Edible pet treats; Bird food; Food for hamsters; Livestock feed; Pet drinks; Fresh pet food; Reptile food; Pet bedding comprised of cellulose, wood shavings, wood-fiber; Cat litter; Cat litters; Cat litter and litter for small animals
General Information
| Serial Number | 99748365 |
| Word Mark | VL QUALITY, JOY & PLAY FOR EVERYDAY |
| Filing Date | Tuesday, April 7, 2026 |
| Status | 630 - NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER |
| Status Date | Tuesday, April 7, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | NOT AVAILABLE |
Trademark Statements
| Pseudo Mark | VL QUALITY JOY AND PLAY FOR EVERYDAY |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Goods and Services | Dog food; Dog treats, edible; Cat food; Cat treats, edible; Pet food; Edible pet treats; Bird food; Food for hamsters; Livestock feed; Pet drinks; Fresh pet food; Reptile food; Pet bedding comprised of cellulose, wood shavings, wood-fiber; Cat litter; Cat litters; Cat litter and litter for small animals |
| Description of Mark | The mark consists of the letters VL in the center of a circle, with the words QUALITY, JOY & PLAY above them around the inside top curve of the circle and the words FOR EVERYDAY under them around the bottom curve of the circle. There is a dot on the left side of the circle between the words QUALITY and FOR, and there is a dot on the right side of the circle between the words PLAY and EVERYDAY. |
Classification Information
| International Class | 031 - Agricultural, horticultural and forestry products and grains not included in other classes; live animals; fresh fruits and vegetables; seeds, natural plants and flowers; foodstuffs for animals; malt. |
| US Class Codes | 001, 046 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, April 7, 2026 |
| Primary Code | 031 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
Trademark Owner History
| Party Name | Walmart Apollo, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Bentonville, AR 72716
US |
Trademark Events
| Event Date | Event Description |
| Tuesday, April 7, 2026 | NEW APPLICATION ENTERED |
| Tuesday, April 7, 2026 | APPLICATION FILING RECEIPT MAILED |
