| Serial Number | 87671461 |
| Word Mark | VIVIDS EVERLASTING |
| Filing Date | Friday, November 3, 2017 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, December 11, 2018 |
| Registration Number | 5629205 |
| Registration Date | Tuesday, December 11, 2018 |
| Mark Drawing | 4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, March 20, 2018 |
| Goods and Services | Hair colouring preparations |
| International Class | 003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices. |
| US Class Codes | 001, 004, 006, 050, 051, 052 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, November 14, 2017 |
| Primary Code | 003 |
| First Use Anywhere Date | Wednesday, September 12, 2018 |
| First Use In Commerce Date | Wednesday, September 12, 2018 |
| Party Name | HENKEL CORPORATION |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | Rocky Hill, CT 06067 |
| Party Name | Pravana International, LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Culver City, CA 90230 |
| Party Name | Pravana International, LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Culver City, CA 90230 |
| Party Name | Pravana International, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Woodland Hills, CA 91364 |
| Event Date | Event Description |
| Thursday, March 7, 2024 | TEAS SECTION 8 & 15 RECEIVED |
| Monday, December 11, 2023 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Wednesday, March 27, 2019 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Tuesday, December 11, 2018 | REGISTERED-PRINCIPAL REGISTER |
| Wednesday, November 7, 2018 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Tuesday, November 6, 2018 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Monday, November 5, 2018 | STATEMENT OF USE PROCESSING COMPLETE |
| Tuesday, October 9, 2018 | USE AMENDMENT FILED |
| Monday, November 5, 2018 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Tuesday, October 9, 2018 | TEAS STATEMENT OF USE RECEIVED |
| Wednesday, August 29, 2018 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Wednesday, August 29, 2018 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Monday, July 23, 2018 | ASSIGNED TO EXAMINER |
| Tuesday, May 15, 2018 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Tuesday, March 20, 2018 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, March 20, 2018 | PUBLISHED FOR OPPOSITION |
| Wednesday, February 28, 2018 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Friday, February 9, 2018 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Tuesday, February 6, 2018 | ASSIGNED TO EXAMINER |
| Tuesday, November 14, 2017 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, November 7, 2017 | NEW APPLICATION ENTERED |