| Serial Number | 97669388 |
| Word Mark | VIVID RICH |
| Filing Date | Wednesday, November 9, 2022 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, May 14, 2024 |
| Registration Number | 7389312 |
| Registration Date | Tuesday, May 14, 2024 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, September 19, 2023 |
| Goods and Services | Cosmetics |
| International Class | 003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices. |
| US Class Codes | 001, 004, 006, 050, 051, 052 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, November 29, 2022 |
| Primary Code | 003 |
| First Use Anywhere Date | Wednesday, November 1, 2023 |
| First Use In Commerce Date | Wednesday, November 1, 2023 |
| Party Name | L'OREAL USA S/D, INC. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | NEW YORK, NY 10001 |
| Party Name | L'OREAL USA S/D, INC. |
| Party Type | 21 - New Owner After Publication |
| Legal Entity Type | 03 - Corporation |
| Address | NEW YORK, NY 10001 |
| Party Name | L'Oreal USA Creative, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | New York, NY 10001 |
| Party Name | L'Oreal USA Creative, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | New York, NY 10001 |
| Event Date | Event Description |
| Saturday, November 12, 2022 | NEW APPLICATION ENTERED |
| Tuesday, November 29, 2022 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Monday, August 14, 2023 | ASSIGNED TO EXAMINER |
| Tuesday, August 15, 2023 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, August 30, 2023 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, September 19, 2023 | PUBLISHED FOR OPPOSITION |
| Tuesday, September 19, 2023 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, November 14, 2023 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Wednesday, January 31, 2024 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Wednesday, February 28, 2024 | TEAS STATEMENT OF USE RECEIVED |
| Wednesday, February 28, 2024 | USE AMENDMENT FILED |
| Wednesday, March 20, 2024 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Tuesday, April 9, 2024 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Wednesday, April 10, 2024 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Tuesday, May 14, 2024 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, May 14, 2024 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |
| Wednesday, March 20, 2024 | STATEMENT OF USE PROCESSING COMPLETE |