VIVID BRIGHTS Trademark
Trademark Overview
On Thursday, May 26, 2016, a trademark application was filed for VIVID BRIGHTS with the United States Patent and Trademark Office. The USPTO has given the VIVID BRIGHTS trademark a serial number of 87051429. The federal status of this trademark filing is REGISTERED AND RENEWED as of Thursday, May 28, 2026. This trademark is owned by NYX, Los Angeles Inc.. The VIVID BRIGHTS trademark is filed in the Cosmetics & Cleaning Products category with the following description:
Cosmetics
General Information
| Serial Number | 87051429 |
| Word Mark | VIVID BRIGHTS |
| Filing Date | Thursday, May 26, 2016 |
| Status | 800 - REGISTERED AND RENEWED |
| Status Date | Thursday, May 28, 2026 |
| Registration Number | 5105071 |
| Registration Date | Tuesday, December 20, 2016 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, October 4, 2016 |
Trademark Statements
| Goods and Services | Cosmetics |
Classification Information
| International Class | 003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices. |
| US Class Codes | 001, 004, 006, 050, 051, 052 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, June 3, 2016 |
| Primary Code | 003 |
| First Use Anywhere Date | Tuesday, January 5, 2016 |
| First Use In Commerce Date | Tuesday, January 5, 2016 |
Trademark Owner History
| Party Name | L'OREAL USA S/D, INC. |
| Party Type | 32 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | NEW YORK, NY 10001
US |
| Party Name | L'OREAL USA CREATIVE, INC. |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | New York, NY 10001
US |
| Party Name | NYX, Los Angeles Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | El Segundo, CA 90245
US |
| Party Name | NYX, Los Angeles Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | El Segundo, CA 90245
US |
| Party Name | NYX, Los Angeles Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | El Segundo, CA 90245
US |
Trademark Events
| Event Date | Event Description |
| Monday, May 30, 2016 | NEW APPLICATION ENTERED |
| Friday, June 3, 2016 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Monday, June 6, 2016 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Tuesday, August 23, 2016 | ASSIGNED TO EXAMINER |
| Tuesday, August 23, 2016 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, September 14, 2016 | NOTICE OF PUBLICATION |
| Tuesday, October 4, 2016 | PUBLISHED FOR OPPOSITION |
| Tuesday, December 20, 2016 | REGISTERED-PRINCIPAL REGISTER |
| Wednesday, January 25, 2017 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Wednesday, February 9, 2022 | TEAS SECTION 8 & 15 RECEIVED |
| Tuesday, July 19, 2022 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Tuesday, July 19, 2022 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Tuesday, July 19, 2022 | NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED |
| Wednesday, January 31, 2024 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Saturday, December 20, 2025 | COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED |
| Friday, March 20, 2026 | TEAS SECTION 8 & 9 RECEIVED |
| Wednesday, May 27, 2026 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Thursday, May 28, 2026 | REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED |
| Thursday, May 28, 2026 | REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS) |
| Thursday, May 28, 2026 | NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED |
