| Serial Number | 77715995 |
| Word Mark | VIVID |
| Filing Date | Friday, April 17, 2009 |
| Status | 800 - REGISTERED AND RENEWED |
| Status Date | Wednesday, September 2, 2020 |
| Registration Number | 3838798 |
| Registration Date | Tuesday, August 24, 2010 |
| Mark Drawing | 4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, July 28, 2009 |
| Goods and Services | toothpaste, and cosmetic tooth whiteners |
| Goods and Services | toothbrushes |
| International Class | 003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices. |
| US Class Codes | 001, 004, 006, 050, 051, 052 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, April 21, 2009 |
| Primary Code | 003 |
| First Use Anywhere Date | Monday, February 22, 2010 |
| First Use In Commerce Date | Monday, February 22, 2010 |
| International Class | 021 - Household or kitchen utensils and containers; combs and sponges; brushes (except paint brushes); brush-making materials; articles for cleaning purposes; steel-wool; unworked or semi-worked glass (except glass used in building); glassware, porcelain and earthenware not included in other classes. |
| US Class Codes | 002, 013, 023, 029, 030, 033, 040, 050 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, April 21, 2009 |
| Primary Code | 021 |
| First Use Anywhere Date | Monday, February 22, 2010 |
| First Use In Commerce Date | Monday, February 22, 2010 |
| Party Name | THE GILLETTE COMPANY LLC |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | BOSTON, MA 02127 |
| Party Name | Procter & Gamble Business Services Canada Company |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Halifax, Nova Scotia B3J 2X2 CA |
| Party Name | Procter & Gamble Business Services Canada Company |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Halifax, Nova Scotia B3J 2X2 CA |
| Party Name | Procter & Gamble Business Services Canada Company |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Halifax, Nova Scotia B3J2X2 CA |
| Event Date | Event Description |
| Wednesday, September 2, 2020 | NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED |
| Wednesday, September 2, 2020 | REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS) |
| Wednesday, September 2, 2020 | REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED |
| Wednesday, September 2, 2020 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Monday, July 27, 2020 | TEAS SECTION 8 & 9 RECEIVED |
| Saturday, August 24, 2019 | COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED |
| Wednesday, July 25, 2018 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Saturday, May 28, 2016 | NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED |
| Saturday, May 28, 2016 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Saturday, May 28, 2016 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Monday, March 21, 2016 | TEAS SECTION 8 & 15 RECEIVED |
| Tuesday, August 24, 2010 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, July 20, 2010 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Saturday, July 17, 2010 | LAW OFFICE REGISTRATION REVIEW COMPLETED |
| Friday, July 16, 2010 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Thursday, July 1, 2010 | STATEMENT OF USE PROCESSING COMPLETE |
| Wednesday, June 9, 2010 | USE AMENDMENT FILED |
| Thursday, July 1, 2010 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Wednesday, June 9, 2010 | TEAS STATEMENT OF USE RECEIVED |
| Tuesday, March 23, 2010 | NOA MAILED - SOU REQUIRED FROM APPLICANT |
| Tuesday, February 9, 2010 | EXTENSION OF TIME TO OPPOSE PROCESS - TERMINATED |
| Wednesday, August 26, 2009 | EXTENSION OF TIME TO OPPOSE RECEIVED |
| Tuesday, July 28, 2009 | PUBLISHED FOR OPPOSITION |
| Wednesday, July 8, 2009 | NOTICE OF PUBLICATION |
| Friday, June 19, 2009 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Friday, June 19, 2009 | ASSIGNED TO LIE |
| Tuesday, June 16, 2009 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Tuesday, June 16, 2009 | EXAMINER'S AMENDMENT ENTERED |
| Tuesday, June 16, 2009 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Tuesday, June 16, 2009 | EXAMINERS AMENDMENT E-MAILED |
| Tuesday, June 16, 2009 | EXAMINERS AMENDMENT -WRITTEN |
| Monday, June 15, 2009 | ASSIGNED TO EXAMINER |
| Tuesday, April 21, 2009 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, April 21, 2009 | NEW APPLICATION ENTERED |