VIVACITY V Trademark

Trademark Overview


On Thursday, May 7, 2009, a trademark application was filed for VIVACITY V with the United States Patent and Trademark Office. The USPTO has given the VIVACITY V trademark a serial number of 77731205. The federal status of this trademark filing is REGISTERED AND RENEWED as of Friday, March 5, 2021. This trademark is owned by Premera Blue Cross. The VIVACITY V trademark is filed in the Advertising, Business and Retail Services, Education & Entertainment Services, and Medical & Beauty Services & Agricultural Services categories with the following description:

Providing assistance, fitness and health evaluation and consultation to business clients to help their employees make health, wellness, and nutritional changes in their daily living to increase productivity and lower health care costs

Providing assistance and fitness consultation to business clients to help their employees make physical fitness, strength, conditioning, and exercise changes in their daily living

Providing health information in the field of preventative health, namely, diet and nutrition, smoking cessation, fitness and exercise, weight reduction and diet planning; providing consultation in the fields of health and lifestyle, in relation to preventative health, diet and nutrition, smoking cessation, weight reduction, diet planning and lifestyle wellness
vivacity v

General Information


Serial Number77731205
Word MarkVIVACITY V
Filing DateThursday, May 7, 2009
Status800 - REGISTERED AND RENEWED
Status DateFriday, March 5, 2021
Registration Number3887223
Registration DateTuesday, December 7, 2010
Mark Drawing3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, January 26, 2010

Trademark Statements


Indication of Colors claimedColor is not claimed as a feature of the mark.
Description of MarkThe mark consists of a darker shaded curved line on the left side overlaps a lighter shaded curved line on the right to form a letter "V" shape. Where the lighter shaded curved line intersects the darker shaded line, there is a lighter shaded line, to form a darker shaded diamond shape at the bottom of the "V" shape. Above the center of the opening for the letter "V" shape is a filled shaded circle. The "V" shape is then followed by the word "VIVACITY".
Goods and ServicesProviding assistance, fitness and health evaluation and consultation to business clients to help their employees make health, wellness, and nutritional changes in their daily living to increase productivity and lower health care costs
Goods and ServicesProviding assistance and fitness consultation to business clients to help their employees make physical fitness, strength, conditioning, and exercise changes in their daily living
Goods and ServicesProviding health information in the field of preventative health, namely, diet and nutrition, smoking cessation, fitness and exercise, weight reduction and diet planning; providing consultation in the fields of health and lifestyle, in relation to preventative health, diet and nutrition, smoking cessation, weight reduction, diet planning and lifestyle wellness
Pseudo MarkVIVA CITY V

Classification Information


International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateMonday, May 11, 2009
Primary Code035
First Use Anywhere DateTuesday, June 2, 2009
First Use In Commerce DateTuesday, June 2, 2009

International Class041 - Education; providing of training; entertainment; sporting and cultural activities.
US Class Codes100, 101, 107
Class Status Code6 - Active
Class Status DateMonday, May 11, 2009
Primary Code041
First Use Anywhere DateTuesday, June 2, 2009
First Use In Commerce DateTuesday, June 2, 2009

International Class044 - Medical services; veterinary services; hygienic and beauty care for human beings or animals; agriculture, horticulture and forestry services.
US Class Codes100, 101
Class Status Code6 - Active
Class Status DateMonday, May 11, 2009
Primary Code044
First Use Anywhere DateTuesday, June 2, 2009
First Use In Commerce DateTuesday, June 2, 2009

Trademark Owner History


Party NamePremera Blue Cross
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressMountlake Terrace, WA 98043

Party NamePremera Blue Cross
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressSeattle, WA 981110327

Party NamePremera Blue Cross
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressSeattle, WA 981110327

Trademark Events


Event DateEvent Description
Friday, March 5, 2021NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Friday, March 5, 2021REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Friday, March 5, 2021REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Thursday, March 4, 2021CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Wednesday, November 25, 2020TEAS SECTION 8 & 9 RECEIVED
Saturday, December 7, 2019COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Thursday, November 14, 2019APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Thursday, November 14, 2019TEAS CHANGE OF OWNER ADDRESS RECEIVED
Thursday, September 8, 2016NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Thursday, September 8, 2016REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Wednesday, September 7, 2016CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Wednesday, June 29, 2016TEAS SECTION 8 & 15 RECEIVED
Wednesday, June 29, 2016TEAS CHANGE OF CORRESPONDENCE RECEIVED
Monday, December 7, 2015COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Tuesday, April 29, 2014TEAS CHANGE OF CORRESPONDENCE RECEIVED
Tuesday, December 7, 2010REGISTERED-PRINCIPAL REGISTER
Saturday, October 30, 2010NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Friday, October 29, 2010LAW OFFICE REGISTRATION REVIEW COMPLETED
Wednesday, October 27, 2010ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Friday, October 22, 2010STATEMENT OF USE PROCESSING COMPLETE
Wednesday, October 6, 2010USE AMENDMENT FILED
Friday, October 22, 2010CASE ASSIGNED TO INTENT TO USE PARALEGAL
Wednesday, October 6, 2010TEAS STATEMENT OF USE RECEIVED
Tuesday, April 20, 2010NOA MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, January 26, 2010OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, January 26, 2010PUBLISHED FOR OPPOSITION
Thursday, December 24, 2009LAW OFFICE PUBLICATION REVIEW COMPLETED
Thursday, December 24, 2009ASSIGNED TO LIE
Monday, December 7, 2009APPROVED FOR PUB - PRINCIPAL REGISTER
Monday, December 7, 2009EXAMINER'S AMENDMENT ENTERED
Monday, December 7, 2009NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Monday, December 7, 2009EXAMINERS AMENDMENT E-MAILED
Monday, December 7, 2009EXAMINERS AMENDMENT -WRITTEN
Wednesday, December 2, 2009TEAS/EMAIL CORRESPONDENCE ENTERED
Wednesday, December 2, 2009CORRESPONDENCE RECEIVED IN LAW OFFICE
Wednesday, December 2, 2009TEAS RESPONSE TO OFFICE ACTION RECEIVED
Friday, June 5, 2009NOTIFICATION OF NON-FINAL ACTION E-MAILED
Friday, June 5, 2009NON-FINAL ACTION E-MAILED
Friday, June 5, 2009NON-FINAL ACTION WRITTEN
Thursday, June 4, 2009ASSIGNED TO EXAMINER
Tuesday, May 12, 2009NOTICE OF DESIGN SEARCH CODE MAILED
Monday, May 11, 2009NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM
Monday, May 11, 2009NEW APPLICATION ENTERED IN TRAM