VIVA LA VIDA Trademark

Trademark Overview


On Thursday, April 5, 2018, a trademark application was filed for VIVA LA VIDA with the United States Patent and Trademark Office. The USPTO has given the VIVA LA VIDA trademark a serial number of 87865395. The federal status of this trademark filing is SECTION 8 - ACCEPTED as of Tuesday, May 6, 2025. This trademark is owned by JHONY USA INC. The VIVA LA VIDA trademark is filed in the Cosmetics & Cleaning Products category with the following description:

Fragrances and perfumery; Fragrances for personal use; Perfume
viva la vida

General Information


Serial Number87865395
Word MarkVIVA LA VIDA
Filing DateThursday, April 5, 2018
Status701 - SECTION 8 - ACCEPTED
Status DateTuesday, May 6, 2025
Registration Number5621275
Registration DateTuesday, December 4, 2018
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, September 18, 2018

Trademark Statements


Goods and ServicesFragrances and perfumery; Fragrances for personal use; Perfume
Translation of Words in MarkThe English translation of "VIVA LA VIDA" in the mark is "LIVE LIFE".

Classification Information


International Class003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices.
US Class Codes001, 004, 006, 050, 051, 052
Class Status Code6 - Active
Class Status DateSaturday, April 14, 2018
Primary Code003
First Use Anywhere DateWednesday, November 30, 2016
First Use In Commerce DateWednesday, November 30, 2016

Trademark Owner History


Party NameJHONY USA INC
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressNEW YORK, NY 10001

Party NameJHONY USA INC
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressNEW YORK, NY 10001

Party NameJHONY USA INC
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressNEW YORK, NY 10001

Trademark Events


Event DateEvent Description
Saturday, April 14, 2018NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Monday, April 9, 2018NEW APPLICATION ENTERED
Monday, July 23, 2018ASSIGNED TO EXAMINER
Wednesday, July 25, 2018NON-FINAL ACTION WRITTEN
Wednesday, July 25, 2018NOTIFICATION OF NON-FINAL ACTION E-MAILED
Wednesday, July 25, 2018NON-FINAL ACTION E-MAILED
Friday, July 27, 2018TEAS RESPONSE TO OFFICE ACTION RECEIVED
Friday, July 27, 2018TEAS/EMAIL CORRESPONDENCE ENTERED
Friday, July 27, 2018CORRESPONDENCE RECEIVED IN LAW OFFICE
Wednesday, August 29, 2018NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Wednesday, August 1, 2018APPROVED FOR PUB - PRINCIPAL REGISTER
Saturday, August 11, 2018ASSIGNED TO LIE
Monday, December 4, 2023COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Wednesday, October 23, 2024TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Wednesday, October 23, 2024ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Wednesday, December 4, 2024TEAS SECTION 8 RECEIVED
Monday, May 5, 2025CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Tuesday, May 6, 2025REGISTERED - SEC. 8 (6-YR) ACCEPTED
Tuesday, May 6, 2025NOTICE OF ACCEPTANCE OF SEC. 8 - E-MAILED
Tuesday, September 18, 2018PUBLISHED FOR OPPOSITION
Tuesday, September 18, 2018OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, December 4, 2018REGISTERED-PRINCIPAL REGISTER
Wednesday, October 23, 2024TEAS CHANGE OF CORRESPONDENCE RECEIVED