VIVA LA V PROTEIN FOR VEGANS Trademark
Trademark Overview
On Monday, December 30, 2024, a trademark application was filed for VIVA LA V PROTEIN FOR VEGANS with the United States Patent and Trademark Office. The USPTO has given the VIVA LA V PROTEIN FOR VEGANS trademark a serial number of 98928416. The federal status of this trademark filing is FINAL REFUSAL - MAILED as of Monday, August 4, 2025. This trademark is owned by Viva la V, LLC. The VIVA LA V PROTEIN FOR VEGANS trademark is filed in the Meat & Processed Food Products and Pharmaceutical Products categories with the following description:
Vegetarian sausages; Formed textured vegetable protein for use as a meat substitute; Minced textured vegetable protein for use as a meat substitute; Mushroom-based meat substitutes; Prepared vegan meals consisting primarily of seitan being a meat substitute; Prepared meals consisting primarily of meat substitutes; Vegetable-based meat substitutes
Protein supplement shakes; Vegan protein for use as a nutritional supplement in ready-to-drink beverages
General Information
| Serial Number | 98928416 |
| Word Mark | VIVA LA V PROTEIN FOR VEGANS |
| Filing Date | Monday, December 30, 2024 |
| Status | 645 - FINAL REFUSAL - MAILED |
| Status Date | Monday, August 4, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | NOT AVAILABLE |
Trademark Statements
| Description of Mark | The mark consists of of a hexagonal form composed of a brown left line that forms 3 sides of the hexagon The right side is formed by another green 3 side line that descends to the bottom of the hexagon then turns up at the bottom center of the hexagon and ascends in a spiral form, inside the hexagon. The line inside the hexagon forms into the design of a DNA double helix. One side of the spiral is green the other side is orange with dots, as if conjoining the other ascending line, but never touching. The ascending line ends at the top of the hexagon completing the shape and morphing into the shape of a leaf. Below the hexagon is the stylized wording "Viva la V" where "Viva La" is in dark green and the "V" is green superimposed on top of an orange "V." Below the words "Viva la V," is the stylized wording "Protein for Vegans" in dark green. |
| Goods and Services | Vegetarian sausages; Formed textured vegetable protein for use as a meat substitute; Minced textured vegetable protein for use as a meat substitute; Mushroom-based meat substitutes; Prepared vegan meals consisting primarily of seitan being a meat substitute; Prepared meals consisting primarily of meat substitutes; Vegetable-based meat substitutes |
| Goods and Services | Protein supplement shakes; Vegan protein for use as a nutritional supplement in ready-to-drink beverages |
| Indication of Colors claimed | The color(s) brown, green, and orange is/are claimed as a feature of the mark. |
| NOT AVAILABLE | Viva la V |
| Translation of Words in Mark | The English translation of Viva la V in the mark is Long live the V. |
Classification Information
| International Class | 029 - Meat, fish, poultry and game; meat extracts; preserved, frozen, dried and cooked fruits and vegetables; jellies, jams, compotes; eggs, milk and milk products; edible oils and fats. |
| US Class Codes | 046 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, June 12, 2025 |
| Primary Code | 029 |
| First Use Anywhere Date | Friday, September 27, 2024 |
| First Use In Commerce Date | Tuesday, December 10, 2024 |
| International Class | 005 - Pharmaceutical and veterinary preparations; sanitary preparations for medical purposes; dietetic substances adapted for medical use, food for babies; plasters, materials for dressings; material for stopping teeth, dental wax; disinfectants; preparations for destroying vermin; fungicides, herbicides. |
| US Class Codes | 005, 006, 018, 044, 046, 051, 052 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, June 12, 2025 |
| Primary Code | 005 |
| First Use Anywhere Date | Friday, September 27, 2024 |
| First Use In Commerce Date | Tuesday, December 10, 2024 |
Trademark Owner History
| Party Name | Viva la V, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Tucker, GA 30084 |
Trademark Events
| Event Date | Event Description |
| Monday, December 30, 2024 | NEW APPLICATION ENTERED |
| Monday, June 2, 2025 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Monday, June 2, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Thursday, June 12, 2025 | ASSIGNED TO EXAMINER |
| Thursday, June 12, 2025 | REMOVED FROM TEAS PLUS |
| Thursday, June 12, 2025 | NON-FINAL ACTION WRITTEN |
| Thursday, June 12, 2025 | NON-FINAL ACTION E-MAILED |
| Sunday, July 13, 2025 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Sunday, July 13, 2025 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Monday, August 4, 2025 | NOTIFICATION OF FINAL REFUSAL EMAILED |
| Monday, August 4, 2025 | FINAL REFUSAL E-MAILED |
| Monday, August 4, 2025 | FINAL REFUSAL WRITTEN |
| Tuesday, July 15, 2025 | ASSIGNED TO EXAMINER |
| Thursday, June 12, 2025 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Sunday, July 13, 2025 | TEAS/EMAIL CORRESPONDENCE ENTERED |
