| Serial Number | 99474034 |
| Word Mark | VIVA LA DIVA |
| Filing Date | Friday, October 31, 2025 |
| Status | 661 - RESPONSE AFTER NON-FINAL ACTION - ENTERED |
| Status Date | Wednesday, December 17, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | NOT AVAILABLE |
| Goods and Services | Organizing and conducting concerts and music festivals to celebrate the music and life of the late Jenni Rivera for cultural and entertainment purposes. |
| Translation of Words in Mark | The English translation of the Spanish wording VIVA LA in the mark is Long Live the. |
| Goods and Services | Promotional merchandise, namely sport bottles and mugs for concert and musical festivals to celebrate the music and life of the late Jenni Rivera. |
| Goods and Services | Promotional merchandise, namely hats, shirts, sweatshirts, sweatpants, hoodies, and beanies for concert and musical festivals to celebrate the music and life of the late Jenni Rivera. |
| International Class | 021 - Household or kitchen utensils and containers; combs and sponges; brushes (except paint brushes); brush-making materials; articles for cleaning purposes; steel-wool; unworked or semi-worked glass (except glass used in building); glassware, porcelain and earthenware not included in other classes. |
| US Class Codes | 002, 013, 023, 029, 030, 033, 040, 050 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, December 17, 2025 |
| Primary Code | 021 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 025 - Clothing, footwear, headgear. |
| US Class Codes | 022, 039 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, October 31, 2025 |
| Primary Code | 025 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 041 - Education; providing of training; entertainment; sporting and cultural activities. |
| US Class Codes | 100, 101, 107 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, October 31, 2025 |
| Primary Code | 041 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | Sweetcheex Entertainment, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Chatsworth, CA 91311 |
| Event Date | Event Description |
| Friday, October 31, 2025 | NEW APPLICATION ENTERED |
| Friday, October 31, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Friday, October 31, 2025 | APPLICATION FILING RECEIPT MAILED |
| Thursday, November 20, 2025 | ASSIGNED TO EXAMINER |
| Friday, November 21, 2025 | NON-FINAL ACTION WRITTEN |
| Friday, November 21, 2025 | NON-FINAL ACTION E-MAILED |
| Friday, November 21, 2025 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Wednesday, December 17, 2025 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Wednesday, December 17, 2025 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Wednesday, December 17, 2025 | TEAS/EMAIL CORRESPONDENCE ENTERED |