| Serial Number | 75053966 |
| Word Mark | VIVA GLAM |
| Filing Date | Tuesday, February 6, 1996 |
| Status | 800 - REGISTERED AND RENEWED |
| Status Date | Tuesday, July 7, 2020 |
| Registration Number | 2369642 |
| Registration Date | Tuesday, July 25, 2000 |
| Mark Drawing | 1 - Typeset: Word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, May 2, 2000 |
| Goods and Services | lipstick |
| International Class | 003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices. |
| US Class Codes | 001, 004, 006, 050, 051, 052 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, March 19, 1996 |
| Primary Code | 003 |
| First Use Anywhere Date | Monday, August 24, 1992 |
| First Use In Commerce Date | Monday, August 24, 1992 |
| Party Name | ESTEE LAUDER COSMETICS LTD. |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | AGINCOURT M1S3K9 CA |
| Party Name | MAKE-UP ART COSMETICS INC. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | New York, NY 10153 |
| Party Name | MAKE-UP ART COSMETICS INC. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | NEW YORK, NY 10153 |
| Party Name | MAKE-UP ART COSMETICS INC. |
| Party Type | 11 - New Owner Before Publication |
| Legal Entity Type | 03 - Corporation |
| Address | NEW YORK, NY 10153 |
| Party Name | MAKE UP ART COSMETICS LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Melville, NY 11747 |
| Event Date | Event Description |
| Tuesday, July 14, 1998 | ASSIGNED TO EXAMINER |
| Saturday, July 13, 1996 | ASSIGNED TO EXAMINER |
| Friday, July 26, 1996 | LETTER OF SUSPENSION MAILED |
| Friday, January 21, 2000 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, October 19, 2005 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Friday, February 17, 2006 | CASE FILE IN TICRS |
| Friday, March 31, 2000 | NOTICE OF PUBLICATION |
| Tuesday, May 2, 2000 | PUBLISHED FOR OPPOSITION |
| Tuesday, July 25, 2000 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, August 30, 2005 | TEAS SECTION 8 & 15 RECEIVED |
| Tuesday, August 30, 2005 | REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED |
| Monday, October 17, 2005 | ASSIGNED TO PARALEGAL |
| Friday, February 17, 2006 | CASE FILE IN TICRS |
| Tuesday, July 7, 2020 | REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED |
| Tuesday, July 20, 2010 | TEAS SECTION 8 & 9 RECEIVED |
| Thursday, July 22, 2010 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Wednesday, August 25, 2010 | REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS) |
| Wednesday, August 25, 2010 | REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED |
| Monday, May 13, 2013 | NOTICE OF SUIT |
| Thursday, July 25, 2019 | COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED |
| Monday, April 27, 2020 | TEAS SECTION 8 & 9 RECEIVED |
| Tuesday, July 7, 2020 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Tuesday, July 7, 2020 | REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS) |
| Wednesday, April 2, 2025 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Tuesday, July 7, 2020 | NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED |