| Serial Number | 86650146 |
| Word Mark | VIVA FEMINA BEAUTY & PROSPERITY |
| Filing Date | Wednesday, June 3, 2015 |
| Status | 702 - SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED |
| Status Date | Monday, June 26, 2023 |
| Registration Number | 5115333 |
| Registration Date | Tuesday, January 3, 2017 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, February 16, 2016 |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Pseudo Mark | VIVA FEMINA BEAUTY AND PROSPERITY |
| Goods and Services | Advertising, marketing and promotion services in the field of beauty supplies, products, accessories and services for hair and nails; Cooperative advertising and marketing services by way of solicitation, customer service and providing marketing information via web sites on a global computer network; Marketing research in the fields of cosmetics, perfumery and beauty products; Multi-level marketing services; Online advertising and marketing services in the field of beauty supplies, products, accessories, and services for hair and nails |
| Translation of Words in Mark | The English translation of "Viva Femina" in the mark is "long live the woman". |
| Description of Mark | The mark consists of four (4) words written horizontally and one (1) ampersand between two (2) of the words; the words "Viva Femina" are written horizontally on a vertical level above the words "Beauty & Prosperity", which are aligned horizontally on the same, lower vertical level; the ampersand "&" is placed uniformly between the words "Beauty" and "Prosperity"; none of the letters in the mark are touching another letter; all of the letters in the words "Beauty" and "Prosperity" are capitalized, with the first letter of "Beauty" and the first letter of "Prosperity" being slightly larger in size than the remaining letters in both of those words; all letters in words "Viva" and "Femina" are in lower case except the first letter in both "Viva" and "Femina" is capitalized; the words "Viva" and "Femina" are in the same unique font, which is different than the same unique font used for the words "Beauty" and "Prosperity"; the "V" in the word "Viva" is exaggerated and larger than any of the other letters in the mark in height, width, and thickness; the top right edge of the "V" extends over the top of the remainder of the word "Viva" and over the entire word "Femina" in an arching manner with a loop at the end over the "a" in "Femina"; the "F" in "Femina" is larger than the other letters in that word and contains a right-facing hook at the bottom; the words "Viva Femina" possess reflective background shading; the words "Beauty", "Prosperity", and the "&" are contained on the lower vertical plane of the mark, and span from below the "i" in "Viva" to below the "a" in "Femina". |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, June 9, 2015 |
| Primary Code | 035 |
| First Use Anywhere Date | Thursday, March 31, 2016 |
| First Use In Commerce Date | Thursday, March 31, 2016 |
| Party Name | Viva Femina, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Lemont, IL 60439 US |
| Party Name | Viva Femina, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Lemont, IL 60439 US |
| Party Name | Viva Femina, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Lemont, IL 60439 US |
| Event Date | Event Description |
| Saturday, June 6, 2015 | NEW APPLICATION ENTERED |
| Tuesday, June 9, 2015 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Wednesday, June 10, 2015 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Tuesday, July 7, 2015 | ASSIGNED TO EXAMINER |
| Saturday, July 11, 2015 | NON-FINAL ACTION WRITTEN |
| Saturday, July 11, 2015 | NON-FINAL ACTION E-MAILED |
| Saturday, July 11, 2015 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Tuesday, January 5, 2016 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Tuesday, January 5, 2016 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Tuesday, January 5, 2016 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Wednesday, January 6, 2016 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Wednesday, January 6, 2016 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, January 27, 2016 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, February 16, 2016 | PUBLISHED FOR OPPOSITION |
| Tuesday, February 16, 2016 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, April 12, 2016 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Wednesday, October 12, 2016 | TEAS STATEMENT OF USE RECEIVED |
| Friday, October 28, 2016 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Wednesday, October 12, 2016 | USE AMENDMENT FILED |
| Friday, October 28, 2016 | STATEMENT OF USE PROCESSING COMPLETE |
| Monday, November 28, 2016 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Tuesday, November 29, 2016 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Tuesday, January 3, 2017 | REGISTERED-PRINCIPAL REGISTER |
| Wednesday, September 29, 2021 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Wednesday, September 29, 2021 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Wednesday, September 29, 2021 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Monday, January 3, 2022 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Tuesday, January 3, 2023 | TEAS SECTION 8 & 15 RECEIVED |
| Monday, June 26, 2023 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Monday, June 26, 2023 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Monday, June 26, 2023 | NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED |
| Saturday, March 7, 2026 | COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED |