VIV ERA Trademark

Trademark Overview


On Monday, February 3, 2020, a trademark application was filed for VIV ERA with the United States Patent and Trademark Office. The USPTO has given the VIV ERA trademark a serial number of 79288866. The federal status of this trademark filing is IR CANCELLED - US REGISTRATION CANCELLED as of Friday, September 12, 2025. This trademark is owned by Vivera B.V.. The VIV ERA trademark is filed in the Meat & Processed Food Products, Staple Food Products, Advertising, and Business and Retail Services categories with the following description:

Vegetarian and meat substitute products based on flour and grain preparations in the nature of flour-based chips, flour-based gnocchi, grain-based chips, grain-based food bars, grain-based snack foods; snacks and meals primarily based on flour and grain preparations in the nature of flour-based chips, flour-based gnocchi, grain-based chips. grain-based food bars, grain-based snack foods

Vegetarian and meat substitute products based on preserved, frozen, dried and cooked fruits and vegetables in the nature of meat substitutes, prepared meals consisting primarily of meat substitutes, vegetarian sausages; vegetarian and meat substitute products based on eggs, milk and milk products in the nature of meat substitutes, prepared meals consisting primarily of meat substitutes, vegetarian sausages; edible oils and fats; snacks and meals consisting mainly of meat substitute products not included in other classes in the nature prepared meals consisting primarily of meat substitutes, vegetable based snack foods, meat substitute based snack foods

Mediation of contracts for purchase and sale of food, meals and snacks
viv era

General Information


Serial Number79288866
Word MarkVIV ERA
Filing DateMonday, February 3, 2020
Status404 - IR CANCELLED - US REGISTRATION CANCELLED
Status DateFriday, September 12, 2025
Registration Number6337384
Registration DateTuesday, May 4, 2021
Mark Drawing5 - Drawing with word(s) / letter(s) / number(s) in Stylized form
Published for Opposition DateTuesday, February 16, 2021

Trademark Statements


Goods and ServicesVegetarian and meat substitute products based on flour and grain preparations in the nature of flour-based chips, flour-based gnocchi, grain-based chips, grain-based food bars, grain-based snack foods; snacks and meals primarily based on flour and grain preparations in the nature of flour-based chips, flour-based gnocchi, grain-based chips. grain-based food bars, grain-based snack foods
Description of MarkThe mark consists of the wording "VIV ERA" in stylized orange font with the wording "VIV" placed above the wording "ERA".
Goods and ServicesVegetarian and meat substitute products based on preserved, frozen, dried and cooked fruits and vegetables in the nature of meat substitutes, prepared meals consisting primarily of meat substitutes, vegetarian sausages; vegetarian and meat substitute products based on eggs, milk and milk products in the nature of meat substitutes, prepared meals consisting primarily of meat substitutes, vegetarian sausages; edible oils and fats; snacks and meals consisting mainly of meat substitute products not included in other classes in the nature prepared meals consisting primarily of meat substitutes, vegetable based snack foods, meat substitute based snack foods
Indication of Colors claimedThe color orange is claimed as a feature of the mark.
Goods and ServicesMediation of contracts for purchase and sale of food, meals and snacks

Classification Information


International Class029 - Meat, fish, poultry and game; meat extracts; preserved, frozen, dried and cooked fruits and vegetables; jellies, jams, compotes; eggs, milk and milk products; edible oils and fats.
US Class Codes046
Class Status CodeH - NOT AVAILABLE
Class Status DateWednesday, June 4, 2025
Primary Code029
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice.
US Class Codes046
Class Status CodeH - NOT AVAILABLE
Class Status DateWednesday, June 4, 2025
Primary Code030
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status CodeH - NOT AVAILABLE
Class Status DateWednesday, June 4, 2025
Primary Code035
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameVivera B.V.
Party Type30 - Original Registrant
Legal Entity Type99 - Other
AddressNL

Party NameVivera B.V.
Party Type20 - Owner at Publication
Legal Entity Type99 - Other
AddressNL

Party NameVivera B.V.
Party Type10 - Original Applicant
Legal Entity Type99 - Other
AddressNL

Trademark Events


Event DateEvent Description
Thursday, July 2, 2020SN ASSIGNED FOR SECT 66A APPL FROM IB
Tuesday, July 7, 2020NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Tuesday, July 7, 2020ASSIGNED TO EXAMINER
Tuesday, July 7, 2020NON-FINAL ACTION WRITTEN
Wednesday, July 8, 2020NON-FINAL ACTION (IB REFUSAL) PREPARED FOR REVIEW
Saturday, July 11, 2020APPLICATION FILING RECEIPT MAILED
Monday, August 17, 2020NON-FINAL ACTION (IB REFUSAL) WITHDRAWN FOR REVIEW
Monday, August 17, 2020NON-FINAL ACTION WRITTEN
Tuesday, August 18, 2020NON-FINAL ACTION (IB REFUSAL) PREPARED FOR REVIEW
Monday, August 24, 2020REFUSAL PROCESSED BY MPU
Saturday, September 5, 2020NON-FINAL ACTION MAILED - REFUSAL SENT TO IB
Sunday, September 27, 2020REFUSAL PROCESSED BY IB
Friday, January 8, 2021TEAS RESPONSE TO OFFICE ACTION RECEIVED
Friday, January 8, 2021CORRESPONDENCE RECEIVED IN LAW OFFICE
Saturday, January 9, 2021TEAS/EMAIL CORRESPONDENCE ENTERED
Monday, January 11, 2021APPROVED FOR PUB - PRINCIPAL REGISTER
Tuesday, May 4, 2021REGISTERED-PRINCIPAL REGISTER
Wednesday, January 27, 2021NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, February 16, 2021PUBLISHED FOR OPPOSITION
Tuesday, February 16, 2021OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Wednesday, August 4, 2021FINAL DISPOSITION NOTICE CREATED, TO BE SENT TO IB
Friday, August 13, 2021FINAL DISPOSITION PROCESSED
Friday, August 13, 2021FINAL DISPOSITION NOTICE SENT TO IB
Sunday, September 5, 2021FINAL DECISION TRANSACTION PROCESSED BY IB
Thursday, May 4, 2023TEAS CHANGE OF OWNER ADDRESS RECEIVED
Thursday, May 4, 2023TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Thursday, May 4, 2023ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Thursday, May 4, 2023TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
Thursday, May 4, 2023TEAS CHANGE OF CORRESPONDENCE RECEIVED
Thursday, May 4, 2023APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Friday, June 20, 2025DEATH OF INTERNATIONAL REGISTRATION
Friday, June 20, 2025NOTIFICATION OF EFFECT OF CANCELLATION OF INTL REG E-MAILED
Friday, July 11, 2025CORRECTION TRANSACTION RECEIVED FROM IB
Tuesday, July 29, 2025CORRECTION FROM THE IB EXAMINED, NO ACTION IS NEEDED