| Description of Mark | The mark consists of two elements; the brandmark (Pegasus) and the wordmark (VITTORI).Vittori is a high-performance automotive brand specializing in the development of hybrid hypercars that integrate AI-assisted engineering and advanced manufacturing technologies. The brand focuses on optimizing vehicle components through artificial intelligence, 3D printing, and innovative materials to enhance performance, efficiency, and design precision.The Pegasus featured in the Vittori logo symbolises freedom, speed, and victory – perfectly reflecting the brand’s blend of innovation and performance. The wings represent innovation, while the Pegasus embodies strength and agility, emphasising hybrid engineering. The bold, slanted typography of ‘VITTORI’ conveys forward momentum, precision, and power, aligning with the brand’s focus on cutting-edge technology and dynamic performance. The brand colours are bold and focused. Deliberately limited, they are designed to build strong brand recognition. A sleek, powerful black symbolising sophistication, strength, and cutting-edge technology. |
