VISIBLE DIFFERENCE Trademark

Trademark Overview


On Monday, August 24, 1981, a trademark application was filed for VISIBLE DIFFERENCE with the United States Patent and Trademark Office. The USPTO has given the VISIBLE DIFFERENCE trademark a serial number of 73325158. The federal status of this trademark filing is REGISTERED AND RENEWED as of Monday, January 30, 2023. This trademark is owned by Eli Lilly and Company. The VISIBLE DIFFERENCE trademark is filed in the Cosmetics & Cleaning Products category with the following description:

Skin Moisturizing Cream
visible difference

General Information


Serial Number73325158
Word MarkVISIBLE DIFFERENCE
Filing DateMonday, August 24, 1981
Status800 - REGISTERED AND RENEWED
Status DateMonday, January 30, 2023
Registration Number1201722
Registration DateTuesday, July 20, 1982
Mark Drawing1000 - Typeset: Word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, April 27, 1982

Trademark Statements


Goods and ServicesSkin Moisturizing Cream

Classification Information


International Class003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices.
US Class Codes051
Class Status Code6 - Active
Class Status DateTuesday, July 20, 1982
Primary Code003
First Use Anywhere DateTuesday, June 18, 1974
First Use In Commerce DateTuesday, June 18, 1974

Trademark Owner History


Party NameBRANDCO ELIZABETH ARDEN 2020 LLC
Party Type43 - New Owner After Registration
Legal Entity Type16 - Limited Liability Company
AddressNew York, NY 10004

Party NameFD MANAGEMENT, INC.
Party Type42 - New Owner After Registration
Legal Entity Type03 - Corporation
AddressStamford, CT 19801

Party NameELIZABETH ARDEN, INC.
Party Type40 - New Owner After Registration
Legal Entity Type03 - Corporation
AddressNEW YORK, NY 10022

Party NameEli Lilly and Company
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressIndianapolis, IN 46285

Party NameEli Lilly and Company
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressIndianapolis, IN 46285

Party NameEli Lilly and Company
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressIndianapolis, IN 46285

Trademark Events


Event DateEvent Description
Wednesday, May 10, 2023ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Monday, January 30, 2023NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Monday, January 30, 2023REGISTERED AND RENEWED (THIRD RENEWAL - 10 YRS)
Monday, January 30, 2023REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Monday, January 30, 2023CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Friday, July 15, 2022TEAS SECTION 8 & 9 RECEIVED
Tuesday, July 20, 2021COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Wednesday, May 13, 2020ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Wednesday, October 19, 2016ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Tuesday, September 27, 2016ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Tuesday, September 27, 2016TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Friday, June 22, 2012NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Friday, June 22, 2012REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)
Friday, June 22, 2012REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Thursday, June 21, 2012TEAS SECTION 8 & 9 RECEIVED
Wednesday, April 2, 2008CASE FILE IN TICRS
Monday, September 30, 2002REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Monday, September 30, 2002REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Tuesday, July 9, 2002REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED
Tuesday, July 9, 2002TEAS SECTION 8 & 9 RECEIVED
Thursday, March 9, 1989REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Wednesday, July 20, 1988REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED
Tuesday, July 20, 1982REGISTERED-PRINCIPAL REGISTER
Tuesday, April 27, 1982PUBLISHED FOR OPPOSITION