VIRTUTE ET NON VI 1929 LANDON Trademark

Trademark Overview


On Thursday, June 2, 2022, a trademark application was filed for VIRTUTE ET NON VI 1929 LANDON with the United States Patent and Trademark Office. The USPTO has given the VIRTUTE ET NON VI 1929 LANDON trademark a serial number of 97439574. The federal status of this trademark filing is FIRST EXTENSION - GRANTED as of Tuesday, March 19, 2024. This trademark is owned by Landon School Corporation. The VIRTUTE ET NON VI 1929 LANDON trademark is filed in the Computer & Software Products & Electrical & Scientific Products, Jewelry Products, Leather Products, Furniture Products, Houseware & Glass Products, Fabrics & Textile Products, Clothing & Apparel Products, and Education & Entertainment Services categories with the following description:

Educational services, namely, providing courses of instruction at the primary and secondary (grade 3-12) level and distribution of course material in connection therewith

Cell phone cases

Duffle bags; Luggage tags; Umbrellas and parasols; Leather luggage tags; Military duffle bags, garment bags for travel, tote bags, shoulder bags and backpacks

Jewelry; Cuff links

Robes; Shirts; Shorts; Sweaters; Sweatpants; Sweatshirts; T-shirts; Vests; Athletic uniforms; Headwear, namely, hats and caps; Hooded sweatshirts; Hooded sweatshirts for children; Infant wear; Pajama bottoms; Polo shirts; Snap crotch shirts for infants and toddlers; Sports caps and hats; Sweatshirts for children; T-shirts for children; Clothing belts; Clothing jackets; Mock turtle-neck sweaters; Rugby shirts; Turtleneck sweaters

Banners and flags of textile; Cloth flags; Cloth pennants; Fleece blankets

Mugs; Aluminum water bottles sold empty; Cups and mugs; Drinking glasses; Coffee mugs; Insulated mugs; Travel mugs

Pillows; Throw pillows
virtute et non vi 1929 landon

General Information


Serial Number97439574
Word MarkVIRTUTE ET NON VI 1929 LANDON
Filing DateThursday, June 2, 2022
Status730 - FIRST EXTENSION - GRANTED
Status DateTuesday, March 19, 2024
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, July 25, 2023

Trademark Statements


Goods and ServicesEducational services, namely, providing courses of instruction at the primary and secondary (grade 3-12) level and distribution of course material in connection therewith
Pseudo MarkVIRTUTE ET NON VI ONE NINE TWO NINE LANDON; VIRTUTE ET NON VI NINETEEN TWENTY NINE LANDON; VIRTUTE ET NON VI ONE THOUSAND NINE HUNDRED TWENTY NINE LANDON
Translation of Words in MarkThe English translation of VIRTUTE ET NON VI in the mark is BY VIRTUE NOT BY FORCE.
Description of MarkThe mark consists of a shield with a flame above its center point, the shield encircled by three concentric circles, for which two circles form the outside boundary of the mark, and one inner circle surrounds the shield with a top, central portion thereof obscured behind the flame. The perimeter of the shield includes a dark solid perimeter with a lighter line passing through the dark solid perimeter. The shield includes a stripe with three five pointed stars that runs diagonally from the upper left corner of the shield to the bottom right corner of the shield. The year "1929" is above the stripe in the upper right corner of the shield. The word "LANDON" is centered below the shield, is curved, and is vertically centered between the inner circle and outside boundary. The words "VIRTUTE ET NON VI" are centered above the shield with "VIRTUTE" on the left side of the flame, and "ET NON VI" on the right side of the flame and are curved to be vertically centered between the inner circle and outside boundary.
Goods and ServicesCell phone cases
Goods and ServicesDuffle bags; Luggage tags; Umbrellas and parasols; Leather luggage tags; Military duffle bags, garment bags for travel, tote bags, shoulder bags and backpacks
Goods and ServicesJewelry; Cuff links
Goods and ServicesRobes; Shirts; Shorts; Sweaters; Sweatpants; Sweatshirts; T-shirts; Vests; Athletic uniforms; Headwear, namely, hats and caps; Hooded sweatshirts; Hooded sweatshirts for children; Infant wear; Pajama bottoms; Polo shirts; Snap crotch shirts for infants and toddlers; Sports caps and hats; Sweatshirts for children; T-shirts for children; Clothing belts; Clothing jackets; Mock turtle-neck sweaters; Rugby shirts; Turtleneck sweaters
Indication of Colors claimedColor is not claimed as a feature of the mark.
Goods and ServicesBanners and flags of textile; Cloth flags; Cloth pennants; Fleece blankets
Goods and ServicesMugs; Aluminum water bottles sold empty; Cups and mugs; Drinking glasses; Coffee mugs; Insulated mugs; Travel mugs
Disclaimer with Predetermined Text"1929"
Goods and ServicesPillows; Throw pillows

Classification Information


International Class009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus.
US Class Codes021, 023, 026, 036, 038
Class Status Code6 - Active
Class Status DateMonday, March 20, 2023
Primary Code009
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class014 - Precious metals and their alloys and goods in precious metals or coated therewith, not included in other classes; jewelry, precious stones; horological and chronometric instruments.
US Class Codes002, 027, 028, 050
Class Status Code6 - Active
Class Status DateMonday, March 20, 2023
Primary Code014
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class018 - Leather and imitations of leather, and goods made of these materials and not included in other classes; animal skins, hides; trunks and traveling bags; umbrellas, parasols and walking sticks; whips, harness and saddlery.
US Class Codes001, 002, 003, 022, 041
Class Status Code6 - Active
Class Status DateMonday, March 20, 2023
Primary Code018
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class020 - Furniture, mirrors, picture frames; goods (not included in other classes) of wood, cork, reed, cane, wicker, horn, bone, ivory, whalebone, shell, amber, mother-of-pearl, meerschaum and substitutes for all these materials, or of plastics.
US Class Codes002, 013, 022, 025, 032, 050
Class Status Code6 - Active
Class Status DateMonday, March 20, 2023
Primary Code020
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class021 - Household or kitchen utensils and containers; combs and sponges; brushes (except paint brushes); brush-making materials; articles for cleaning purposes; steel-wool; unworked or semi-worked glass (except glass used in building); glassware, porcelain and earthenware not included in other classes.
US Class Codes002, 013, 023, 029, 030, 033, 040, 050
Class Status Code6 - Active
Class Status DateMonday, March 20, 2023
Primary Code021
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class024 - Textiles and textile goods, not included in other classes; beds and table covers.
US Class Codes042, 050
Class Status Code6 - Active
Class Status DateMonday, March 20, 2023
Primary Code024
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class025 - Clothing, footwear, headgear.
US Class Codes022, 039
Class Status Code6 - Active
Class Status DateMonday, March 20, 2023
Primary Code025
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class041 - Education; providing of training; entertainment; sporting and cultural activities.
US Class Codes100, 101, 107
Class Status Code6 - Active
Class Status DateMonday, March 20, 2023
Primary Code041
First Use Anywhere DateThursday, July 1, 2021
First Use In Commerce DateThursday, July 1, 2021

Trademark Owner History


Party NameLandon School Corporation
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressBethesda, MD 20817

Party NameLandon School Corporation
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressBethesda, MD 20817

Trademark Events


Event DateEvent Description
Wednesday, March 20, 2024NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Tuesday, March 19, 2024SOU EXTENSION 1 GRANTED
Tuesday, March 19, 2024SOU EXTENSION 1 FILED
Tuesday, March 19, 2024SOU TEAS EXTENSION RECEIVED
Tuesday, September 19, 2023NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, July 25, 2023OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, July 25, 2023PUBLISHED FOR OPPOSITION
Wednesday, July 5, 2023NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Sunday, June 18, 2023APPROVED FOR PUB - PRINCIPAL REGISTER
Saturday, June 17, 2023TEAS/EMAIL CORRESPONDENCE ENTERED
Friday, June 16, 2023CORRESPONDENCE RECEIVED IN LAW OFFICE
Friday, June 16, 2023TEAS RESPONSE TO OFFICE ACTION RECEIVED
Monday, March 20, 2023NOTIFICATION OF NON-FINAL ACTION E-MAILED
Monday, March 20, 2023NON-FINAL ACTION E-MAILED
Monday, March 20, 2023NON-FINAL ACTION WRITTEN
Monday, March 20, 2023REMOVED FROM TEAS PLUS
Monday, March 20, 2023ASSIGNED TO EXAMINER
Friday, June 10, 2022NOTICE OF DESIGN SEARCH CODE E-MAILED
Thursday, June 9, 2022NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Tuesday, June 7, 2022NEW APPLICATION ENTERED