VIRTUE REAL SCIENCE. TRUE BEAUTY. Trademark

Trademark Overview


On Thursday, May 26, 2016, a trademark application was filed for VIRTUE REAL SCIENCE. TRUE BEAUTY. with the United States Patent and Trademark Office. The USPTO has given the VIRTUE REAL SCIENCE. TRUE BEAUTY. trademark a serial number of 87975519. The federal status of this trademark filing is SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED as of Thursday, April 20, 2023. This trademark is owned by Reason to Believe, LLC. The VIRTUE REAL SCIENCE. TRUE BEAUTY. trademark is filed in the Cosmetics & Cleaning Products category with the following description:

Hair care preparations
virtue real science. true beauty.

General Information


Serial Number87975519
Word MarkVIRTUE REAL SCIENCE. TRUE BEAUTY.
Filing DateThursday, May 26, 2016
Status702 - SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED
Status DateThursday, April 20, 2023
Registration Number5308484
Registration DateTuesday, October 10, 2017
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, October 25, 2016

Trademark Statements


Goods and ServicesHair care preparations

Classification Information


International Class003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices.
US Class Codes001, 004, 006, 050, 051, 052
Class Status Code6 - Active
Class Status DateThursday, June 2, 2016
Primary Code003
First Use Anywhere DateTuesday, January 31, 2017
First Use In Commerce DateTuesday, January 31, 2017

Trademark Owner History


Party NameVIRTUE LABS, LLC
Party Type31 - New Owner After Registration
Legal Entity Type16 - Limited Liability Company
AddressRaleigh, NC 27601

Party NameReason to Believe, LLC
Party Type30 - Original Registrant
Legal Entity Type16 - Limited Liability Company
AddressWinston-Salem, NC 27101

Party NameReason to Believe, LLC
Party Type20 - Owner at Publication
Legal Entity Type16 - Limited Liability Company
AddressWinston-Salem, NC 27101

Party NameReason to Believe, LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressWinston-Salem, NC 27101

Trademark Events


Event DateEvent Description
Tuesday, September 13, 2016APPROVED FOR PUB - PRINCIPAL REGISTER
Monday, May 30, 2016NEW APPLICATION ENTERED
Thursday, June 2, 2016NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Tuesday, September 6, 2016ASSIGNED TO EXAMINER
Wednesday, October 5, 2016NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, October 25, 2016PUBLISHED FOR OPPOSITION
Tuesday, October 25, 2016OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, December 20, 2016NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, June 13, 2017TEAS STATEMENT OF USE RECEIVED
Tuesday, June 13, 2017TEAS REQUEST TO DIVIDE RECEIVED
Tuesday, June 13, 2017DIVISIONAL REQUEST RECEIVED
Tuesday, June 13, 2017USE AMENDMENT FILED
Sunday, July 2, 2017CASE ASSIGNED TO INTENT TO USE PARALEGAL
Sunday, July 2, 2017CASE ASSIGNED TO INTENT TO USE PARALEGAL
Thursday, July 6, 2017DIVISIONAL PROCESSING COMPLETE
Thursday, July 6, 2017STATEMENT OF USE PROCESSING COMPLETE
Friday, July 14, 2017SU - NON-FINAL ACTION - WRITTEN
Friday, July 14, 2017NON-FINAL ACTION E-MAILED
Friday, July 14, 2017NOTIFICATION OF NON-FINAL ACTION E-MAILED
Thursday, August 3, 2017TEAS RESPONSE TO OFFICE ACTION RECEIVED
Thursday, August 24, 2017ASSIGNED TO LIE
Monday, August 28, 2017CORRESPONDENCE RECEIVED IN LAW OFFICE
Monday, August 28, 2017TEAS/EMAIL CORRESPONDENCE ENTERED
Saturday, September 2, 2017ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Tuesday, September 5, 2017NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Tuesday, October 10, 2017REGISTERED-PRINCIPAL REGISTER
Wednesday, October 25, 2017AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Friday, February 16, 2018TEAS CHANGE OF OWNER ADDRESS RECEIVED
Friday, February 16, 2018APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Wednesday, September 2, 2020TEAS CHANGE OF OWNER ADDRESS RECEIVED
Wednesday, September 2, 2020ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Wednesday, September 2, 2020TEAS CHANGE OF CORRESPONDENCE RECEIVED
Wednesday, September 2, 2020APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Wednesday, September 2, 2020TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Monday, October 10, 2022TEAS SECTION 8 & 15 RECEIVED
Thursday, April 20, 2023NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Monday, October 10, 2022COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Thursday, April 20, 2023CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Thursday, April 20, 2023REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.