VIRTUE REAL SCIENCE. TRUE BEAUTY. Trademark

Trademark Overview


On Thursday, May 26, 2016, a trademark application was filed for VIRTUE REAL SCIENCE. TRUE BEAUTY. with the United States Patent and Trademark Office. The USPTO has given the VIRTUE REAL SCIENCE. TRUE BEAUTY. trademark a serial number of 87050823. The federal status of this trademark filing is REGISTERED as of Tuesday, March 3, 2020. This trademark is owned by Reason to Believe, LLC. The VIRTUE REAL SCIENCE. TRUE BEAUTY. trademark is filed in the Cosmetics & Cleaning Products category with the following description:

Cosmetics; Hair colourants; Nail care preparations
virtue real science. true beauty.

General Information


Serial Number87050823
Word MarkVIRTUE REAL SCIENCE. TRUE BEAUTY.
Filing DateThursday, May 26, 2016
Status700 - REGISTERED
Status DateTuesday, March 3, 2020
Registration Number6002836
Registration DateTuesday, March 3, 2020
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, October 25, 2016

Trademark Statements


Goods and ServicesCosmetics; Hair colourants; Nail care preparations

Classification Information


International Class003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices.
US Class Codes001, 004, 006, 050, 051, 052
Class Status Code6 - Active
Class Status DateThursday, June 2, 2016
Primary Code003
First Use Anywhere DateSunday, December 15, 2019
First Use In Commerce DateSunday, December 15, 2019

Trademark Owner History


Party NameVIRTUE LABS, LLC
Party Type30 - Original Registrant
Legal Entity Type16 - Limited Liability Company
AddressRaleigh, NC 27601

Party NameVIRTUE LABS, LLC
Party Type21 - New Owner After Publication
Legal Entity Type16 - Limited Liability Company
AddressRaleigh, NC 27601

Party NameReason to Believe, LLC
Party Type20 - Owner at Publication
Legal Entity Type16 - Limited Liability Company
AddressWinston-Salem, NC 27101

Party NameReason to Believe, LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressWinston-Salem, NC 27101

Trademark Events


Event DateEvent Description
Tuesday, September 13, 2016APPROVED FOR PUB - PRINCIPAL REGISTER
Monday, May 30, 2016NEW APPLICATION ENTERED
Thursday, June 2, 2016NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Tuesday, September 6, 2016ASSIGNED TO EXAMINER
Wednesday, October 5, 2016NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, October 25, 2016OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, October 25, 2016PUBLISHED FOR OPPOSITION
Tuesday, December 20, 2016NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, June 13, 2017SOU TEAS EXTENSION RECEIVED
Tuesday, June 13, 2017TEAS REQUEST TO DIVIDE RECEIVED
Tuesday, June 13, 2017DIVISIONAL REQUEST RECEIVED
Tuesday, June 13, 2017SOU EXTENSION 1 FILED
Sunday, July 2, 2017CASE ASSIGNED TO INTENT TO USE PARALEGAL
Sunday, July 2, 2017CASE ASSIGNED TO INTENT TO USE PARALEGAL
Thursday, July 6, 2017DIVISIONAL PROCESSING COMPLETE
Thursday, July 6, 2017SOU EXTENSION 1 GRANTED
Friday, July 7, 2017NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Saturday, July 8, 2017CORRECTED NOA E-MAILED
Wednesday, October 25, 2017AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Wednesday, December 20, 2017SOU EXTENSION 2 FILED
Tuesday, January 2, 2018TEAS PETITION TO REVIVE RECEIVED
Tuesday, January 2, 2018PETITION TO REVIVE-GRANTED
Tuesday, January 2, 2018SOU EXTENSION RECEIVED WITH TEAS PETITION
Wednesday, January 3, 2018NOTICE OF REVIVAL - E-MAILED
Thursday, January 11, 2018SOU EXTENSION 2 GRANTED
Friday, January 12, 2018NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Friday, February 16, 2018TEAS CHANGE OF OWNER ADDRESS RECEIVED
Friday, February 16, 2018APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Wednesday, June 13, 2018SOU TEAS EXTENSION RECEIVED
Wednesday, June 13, 2018SOU EXTENSION 3 FILED
Wednesday, June 13, 2018SOU EXTENSION 3 GRANTED
Friday, June 15, 2018NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Thursday, November 29, 2018SOU TEAS EXTENSION RECEIVED
Thursday, November 29, 2018SOU EXTENSION 4 FILED
Thursday, November 29, 2018SOU EXTENSION 4 GRANTED
Saturday, December 1, 2018NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Tuesday, March 19, 2019SOU TEAS EXTENSION RECEIVED
Tuesday, March 19, 2019SOU EXTENSION 5 FILED
Monday, April 1, 2019SOU EXTENSION 5 GRANTED
Tuesday, April 2, 2019NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Friday, December 20, 2019USE AMENDMENT FILED
Friday, December 20, 2019TEAS STATEMENT OF USE RECEIVED
Saturday, December 28, 2019STATEMENT OF USE PROCESSING COMPLETE
Monday, December 30, 2019NON-FINAL ACTION E-MAILED
Monday, December 30, 2019NOTIFICATION OF NON-FINAL ACTION E-MAILED
Tuesday, January 21, 2020TEAS RESPONSE TO OFFICE ACTION RECEIVED
Tuesday, January 28, 2020ASSIGNED TO LIE
Monday, December 30, 2019SU - NON-FINAL ACTION - WRITTEN
Wednesday, January 29, 2020CORRESPONDENCE RECEIVED IN LAW OFFICE
Wednesday, January 29, 2020TEAS/EMAIL CORRESPONDENCE ENTERED
Thursday, January 30, 2020ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Friday, January 31, 2020NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Tuesday, March 3, 2020REGISTERED-PRINCIPAL REGISTER
Wednesday, September 2, 2020TEAS CHANGE OF OWNER ADDRESS RECEIVED
Wednesday, September 2, 2020TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Wednesday, September 2, 2020ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Wednesday, September 2, 2020TEAS CHANGE OF CORRESPONDENCE RECEIVED
Wednesday, September 2, 2020APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Monday, March 3, 2025COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED