VIRTUE Trademark

Trademark Overview


On Thursday, May 19, 2016, a trademark application was filed for VIRTUE with the United States Patent and Trademark Office. The USPTO has given the VIRTUE trademark a serial number of 87043059. The federal status of this trademark filing is REGISTERED as of Tuesday, February 4, 2020. This trademark is owned by Reason to Believe, LLC. The VIRTUE trademark is filed in the Cosmetics & Cleaning Products category with the following description:

Hair colourants; Nail care preparations
virtue

General Information


Serial Number87043059
Word MarkVIRTUE
Filing DateThursday, May 19, 2016
Status700 - REGISTERED
Status DateTuesday, February 4, 2020
Registration Number5978455
Registration DateTuesday, February 4, 2020
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, December 13, 2016

Trademark Statements


Goods and ServicesHair colourants; Nail care preparations

Classification Information


International Class003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices.
US Class Codes001, 004, 006, 050, 051, 052
Class Status Code6 - Active
Class Status DateTuesday, May 24, 2016
Primary Code003
First Use Anywhere DateSunday, December 15, 2019
First Use In Commerce DateSunday, December 15, 2019

Trademark Owner History


Party NameVIRTUE LABS, LLC
Party Type30 - Original Registrant
Legal Entity Type16 - Limited Liability Company
AddressRaleigh, NC 27601

Party NameVIRTUE LABS, LLC
Party Type21 - New Owner After Publication
Legal Entity Type16 - Limited Liability Company
AddressRaleigh, NC 27601

Party NameReason to Believe, LLC
Party Type20 - Owner at Publication
Legal Entity Type16 - Limited Liability Company
AddressWinston-Salem, NC 27101

Party NameReason to Believe, LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressWinston-Salem, NC 27101

Trademark Events


Event DateEvent Description
Monday, May 23, 2016NEW APPLICATION ENTERED
Tuesday, May 24, 2016NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Tuesday, September 6, 2016ASSIGNED TO EXAMINER
Saturday, September 10, 2016SUSPENSION LETTER WRITTEN
Saturday, September 10, 2016LETTER OF SUSPENSION E-MAILED
Saturday, September 10, 2016NOTIFICATION OF LETTER OF SUSPENSION E-MAILED
Friday, October 28, 2016EXAMINERS AMENDMENT -WRITTEN
Friday, October 28, 2016EXAMINERS AMENDMENT E-MAILED
Friday, October 28, 2016NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Friday, October 28, 2016EXAMINER'S AMENDMENT ENTERED
Friday, October 28, 2016APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, November 23, 2016NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, December 13, 2016PUBLISHED FOR OPPOSITION
Tuesday, December 13, 2016OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, February 7, 2017NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Monday, July 24, 2017SOU TEAS EXTENSION RECEIVED
Monday, July 24, 2017SOU EXTENSION 1 FILED
Monday, July 24, 2017SOU EXTENSION 1 GRANTED
Wednesday, July 26, 2017NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Tuesday, August 15, 2017TEAS REQUEST TO DIVIDE RECEIVED
Thursday, August 31, 2017CASE ASSIGNED TO INTENT TO USE PARALEGAL
Tuesday, August 15, 2017DIVISIONAL REQUEST RECEIVED
Friday, September 15, 2017DIVISIONAL PROCESSING COMPLETE
Saturday, September 16, 2017CORRECTED NOA E-MAILED
Wednesday, October 25, 2017AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Friday, February 16, 2018TEAS CHANGE OF OWNER ADDRESS RECEIVED
Friday, February 16, 2018APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Tuesday, February 27, 2018TEAS PETITION TO REVIVE RECEIVED
Tuesday, February 27, 2018PETITION TO REVIVE-GRANTED
Tuesday, February 27, 2018SOU EXTENSION RECEIVED WITH TEAS PETITION
Wednesday, February 28, 2018NOTICE OF REVIVAL - E-MAILED
Wednesday, February 7, 2018SOU EXTENSION 2 FILED
Thursday, March 1, 2018SOU EXTENSION 2 GRANTED
Friday, March 2, 2018NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Wednesday, June 13, 2018SOU TEAS EXTENSION RECEIVED
Wednesday, June 13, 2018SOU EXTENSION 3 FILED
Wednesday, June 13, 2018SOU EXTENSION 3 GRANTED
Friday, June 15, 2018NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Friday, December 14, 2018SOU TEAS EXTENSION RECEIVED
Friday, December 14, 2018SOU EXTENSION 4 FILED
Friday, December 14, 2018SOU EXTENSION 4 GRANTED
Saturday, December 15, 2018NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Tuesday, May 14, 2019SOU TEAS EXTENSION RECEIVED
Tuesday, May 14, 2019SOU EXTENSION 5 FILED
Thursday, May 16, 2019SOU EXTENSION 5 GRANTED
Friday, May 17, 2019NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Friday, December 20, 2019TEAS STATEMENT OF USE RECEIVED
Friday, December 20, 2019USE AMENDMENT FILED
Friday, December 27, 2019STATEMENT OF USE PROCESSING COMPLETE
Monday, December 30, 2019ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Tuesday, December 31, 2019NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Tuesday, February 4, 2020REGISTERED-PRINCIPAL REGISTER
Wednesday, September 2, 2020TEAS CHANGE OF OWNER ADDRESS RECEIVED
Wednesday, September 2, 2020TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Wednesday, September 2, 2020ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Wednesday, September 2, 2020TEAS CHANGE OF CORRESPONDENCE RECEIVED
Wednesday, September 2, 2020APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Tuesday, February 4, 2025COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Monday, November 3, 2025TEAS SECTION 8 & 15 RECEIVED