Trademark Overview
On Tuesday, April 10, 2007, a trademark application was filed for VIRTUAL METER with the United States Patent and Trademark Office. The USPTO has given the VIRTUAL METER trademark a serial number of 77152919. The federal status of this trademark filing is ABANDONED - FAILURE TO RESPOND OR LATE RESPONSE as of Monday, February 25, 2008. This trademark is owned by Arbitron Inc.. The VIRTUAL METER trademark is filed in the Computer & Software Products & Electrical & Scientific Products, Advertising and Business and Retail Services categories with the following description:
Software for measuring audience exposure to media; software which converts consumer devices to media measurement devices; computer software; electronic devices, namely, encoders that insert inaudible signals into the audio stream; electronic devises that detect signals to confirm the signal is encoded; electronic devices carried by the user that detect signals emitted from the encoders; electronic docking stations that extract codes from the devices; and electronic devices for communicating the detected information
Conducting audience measurement surveys, media exposure measurement surveys, advertising effectiveness and advertisement placement surveys; business research and market research; market research services regarding audience measurement and media exposure measurement; and advertising effectiveness and advertisement placement research