VIRTUAL F&I Trademark

Trademark Overview


On Monday, August 14, 2023, a trademark application was filed for VIRTUAL F&I with the United States Patent and Trademark Office. The USPTO has given the VIRTUAL F&I trademark a serial number of 98130974. The federal status of this trademark filing is RESPONSE AFTER NON-FINAL ACTION - ENTERED as of Thursday, November 14, 2024. This trademark is owned by Dealer Owned Warranty Company, LLC. The VIRTUAL F&I trademark is filed in the Computer & Software Products & Electrical & Scientific Products, Insurance & Financial Services, and Computer & Software Services & Scientific Services categories with the following description:

Downloadable application for use on mobile devices to allow customer use of Virtual FandI capabilities at motor vehicle dealerships as part of Finance and Insurance review and sale in the motor vehicle transaction. The application provides an alternative to the traditional dealer management system. It provides dealers the flexibiility, through an omnichannel experience regardless of origin or completion point and streamlines various purchase options including financing so dealer customers can opt for an end to end online journey.

Third-party Finance and Insurance Office services including the sale of third-party extended warranty services, namely, vehicle service contracts and other coverage on vehicles manufactured by others for mechanical breakdown and servicing

Virtual FandI is a end-to-end use non-downloadable software (SAAS) for motor vehicle dealership use in sales operations and finance and insurance product offerings. The program provides an alternative to the traditional dealer management system. It provides dealers the flexibiility, through an omnichannel experience regardless of origin or completion point and streamlines various purchase options including financing so dealer customers can opt for an end to end online journey. The technology allows motor vehicles dealers to be flexible and navigate through the finance and insurance part of a vehicle sale to include the sale of vehicle service contracts, vehicle maintenance plans, ancillary products and theft protection programs. The software will allow dealers to offer customers a virtual experience and provide customers with knowledge and time needed to make a decision in the vehicle and FandI Product purchase.

General Information


Serial Number98130974
Word MarkVIRTUAL F&I
Filing DateMonday, August 14, 2023
Status661 - RESPONSE AFTER NON-FINAL ACTION - ENTERED
Status DateThursday, November 14, 2024
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateNOT AVAILABLE

Trademark Statements


Goods and ServicesDownloadable application for use on mobile devices to allow customer use of Virtual FandI capabilities at motor vehicle dealerships as part of Finance and Insurance review and sale in the motor vehicle transaction. The application provides an alternative to the traditional dealer management system. It provides dealers the flexibiility, through an omnichannel experience regardless of origin or completion point and streamlines various purchase options including financing so dealer customers can opt for an end to end online journey.
Pseudo MarkVIRTUAL F AND I
Goods and ServicesThird-party Finance and Insurance Office services including the sale of third-party extended warranty services, namely, vehicle service contracts and other coverage on vehicles manufactured by others for mechanical breakdown and servicing
Goods and ServicesVirtual FandI is a end-to-end use non-downloadable software (SAAS) for motor vehicle dealership use in sales operations and finance and insurance product offerings. The program provides an alternative to the traditional dealer management system. It provides dealers the flexibiility, through an omnichannel experience regardless of origin or completion point and streamlines various purchase options including financing so dealer customers can opt for an end to end online journey. The technology allows motor vehicles dealers to be flexible and navigate through the finance and insurance part of a vehicle sale to include the sale of vehicle service contracts, vehicle maintenance plans, ancillary products and theft protection programs. The software will allow dealers to offer customers a virtual experience and provide customers with knowledge and time needed to make a decision in the vehicle and FandI Product purchase.

Classification Information


International Class009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus.
US Class Codes021, 023, 026, 036, 038
Class Status Code6 - Active
Class Status DateTuesday, July 16, 2024
Primary Code009
First Use Anywhere DateFriday, June 1, 2018
First Use In Commerce DateFriday, June 1, 2018

International Class036 - Insurance; financial affairs; monetary affairs; real estate affairs.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateTuesday, September 12, 2023
Primary Code036
First Use Anywhere DateFriday, June 1, 2018
First Use In Commerce DateFriday, June 1, 2018

International Class042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software.
US Class Codes100, 101
Class Status Code6 - Active
Class Status DateTuesday, July 16, 2024
Primary Code042
First Use Anywhere DateFriday, June 1, 2018
First Use In Commerce DateFriday, June 1, 2018

Trademark Owner History


Party NameDealer Owned Warranty Company, LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressParsippany, NJ 07056

Trademark Events


Event DateEvent Description
Thursday, August 17, 2023NEW APPLICATION ENTERED
Tuesday, September 12, 2023NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Monday, April 15, 2024ASSIGNED TO EXAMINER
Tuesday, April 16, 2024NON-FINAL ACTION WRITTEN
Tuesday, April 16, 2024NON-FINAL ACTION E-MAILED
Tuesday, April 16, 2024NOTIFICATION OF NON-FINAL ACTION E-MAILED
Tuesday, July 16, 2024CORRESPONDENCE RECEIVED IN LAW OFFICE
Tuesday, July 16, 2024PRELIMINARY/VOLUNTARY AMENDMENT - ENTERED
Tuesday, July 16, 2024TEAS VOLUNTARY AMENDMENT RECEIVED
Tuesday, July 16, 2024TEAS RESPONSE TO OFFICE ACTION RECEIVED
Wednesday, July 17, 2024TEAS/EMAIL CORRESPONDENCE ENTERED
Wednesday, August 14, 2024NON-FINAL ACTION WRITTEN
Wednesday, August 14, 2024NON-FINAL ACTION E-MAILED
Wednesday, August 14, 2024NOTIFICATION OF NON-FINAL ACTION E-MAILED
Thursday, November 14, 2024CORRESPONDENCE RECEIVED IN LAW OFFICE
Thursday, November 14, 2024TEAS/EMAIL CORRESPONDENCE ENTERED
Thursday, November 14, 2024TEAS RESPONSE TO OFFICE ACTION RECEIVED