VIIVE Trademark

Trademark Overview


On Thursday, March 31, 2022, a trademark application was filed for VIIVE with the United States Patent and Trademark Office. The USPTO has given the VIIVE trademark a serial number of 97341398. The federal status of this trademark filing is THIRD EXTENSION - GRANTED as of Tuesday, November 12, 2024. This trademark is owned by NewAge, Inc.. The VIIVE trademark is filed in the Cosmetics & Cleaning Products category with the following description:

non-medicated skin care preparations, namely, creams, lotions, gels, toners, cleaners, peels, exfoliators, masks, and serums; cosmetics and cosmetic preparations; shampoo, hair conditioner, bath lotion, essential oils, toothpaste, makeup remover, cosmetic body care preparations, namely, body scrubs; cosmetic tanning preparations; cosmetics for children and babies
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General Information


Serial Number97341398
Word MarkVIIVE
Filing DateThursday, March 31, 2022
Status732 - THIRD EXTENSION - GRANTED
Status DateTuesday, November 12, 2024
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, March 21, 2023

Trademark Statements


Pseudo MarkVIVE
Goods and Servicesnon-medicated skin care preparations, namely, creams, lotions, gels, toners, cleaners, peels, exfoliators, masks, and serums; cosmetics and cosmetic preparations; shampoo, hair conditioner, bath lotion, essential oils, toothpaste, makeup remover, cosmetic body care preparations, namely, body scrubs; cosmetic tanning preparations; cosmetics for children and babies
Translation of Words in MarkThe term "VIIVE" has no meaning in a foreign language.

Classification Information


International Class003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices.
US Class Codes001, 004, 006, 050, 051, 052
Class Status Code6 - Active
Class Status DateWednesday, April 6, 2022
Primary Code003
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NamePARTNERCO HOLDINGS LLC
Party Type21 - New Owner After Publication
Legal Entity Type16 - Limited Liability Company
AddressTampa, FL 33602

Party NameNewAge, Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressMidvale, UT 84047

Party NameNewAge, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressMidvale, UT 84047

Trademark Events


Event DateEvent Description
Monday, April 4, 2022NEW APPLICATION ENTERED
Wednesday, April 6, 2022NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Friday, January 13, 2023TEAS WITHDRAWAL OF ATTORNEY RECEIVED
Friday, January 13, 2023WITHDRAWAL OF ATTORNEY GRANTED
Tuesday, January 17, 2023ASSIGNED TO EXAMINER
Wednesday, January 18, 2023NON-FINAL ACTION WRITTEN
Wednesday, January 18, 2023NON-FINAL ACTION E-MAILED
Wednesday, January 18, 2023NOTIFICATION OF NON-FINAL ACTION E-MAILED
Wednesday, February 8, 2023EXAMINERS AMENDMENT -WRITTEN
Wednesday, February 8, 2023EXAMINERS AMENDMENT E-MAILED
Wednesday, February 8, 2023NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Wednesday, February 8, 2023TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Wednesday, February 8, 2023ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Wednesday, February 8, 2023TEAS CHANGE OF CORRESPONDENCE RECEIVED
Wednesday, February 8, 2023ASSIGNED TO LIE
Wednesday, February 8, 2023EXAMINER'S AMENDMENT ENTERED
Wednesday, February 8, 2023APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Monday, February 13, 2023APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, March 1, 2023NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, March 21, 2023PUBLISHED FOR OPPOSITION
Tuesday, March 21, 2023OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, May 16, 2023NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, November 14, 2023SOU TEAS EXTENSION RECEIVED
Tuesday, November 14, 2023SOU EXTENSION 1 FILED
Tuesday, November 14, 2023SOU EXTENSION 1 GRANTED
Thursday, November 16, 2023NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Tuesday, April 30, 2024SOU TEAS EXTENSION RECEIVED
Wednesday, July 19, 2023AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Tuesday, April 30, 2024SOU EXTENSION 2 FILED
Tuesday, April 30, 2024SOU EXTENSION 2 GRANTED
Tuesday, November 12, 2024SOU TEAS EXTENSION RECEIVED
Tuesday, November 12, 2024NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Tuesday, November 12, 2024SOU EXTENSION 3 FILED
Tuesday, November 12, 2024SOU EXTENSION 3 GRANTED
Wednesday, May 1, 2024NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED