VIANT Trademark

Trademark Overview


On Tuesday, January 31, 2023, a trademark application was filed for VIANT with the United States Patent and Trademark Office. The USPTO has given the VIANT trademark a serial number of 97774484. The federal status of this trademark filing is NOTICE OF ALLOWANCE - ISSUED as of Tuesday, May 7, 2024. This trademark is owned by Viant Technology LLC. The VIANT trademark is filed in the Communication Services, Computer & Software Products & Electrical & Scientific Products, Advertising, Business and Retail Services, Insurance & Financial Services, Education & Entertainment Services, Computer & Software Services & Scientific Services, Personal, and Legal & Social Services categories with the following description:

Training and educational services, namely, providing online instruction in the field of advertising, marketing, business, market research, data analytics, predictive analytics, data flow, workflow, consumer relations, consumer activity, consumer experience, and communication technologies; providing online non-downloadable electronic publications in the nature of articles in the field of advertisements, advertising, marketing, data analytics, data flow, workflow, consumer relations, consumer activity, consumer experience, advertising metrics, analytics and research, and business; providing online non-downloadable electronic publications in the nature of reports and non-downloadable videos, all in the fields of advertisements, advertising, marketing, data analytics, data flow, workflow, consumer relations, consumer activity, consumer experience, advertising metrics, analytics and research, and business

Downloadable documents, reports, messages being documents, graphics being images, images, audio recordings, video recordings, electronic media being multimedia files containing audio and video, and electronic data files, all in the fields of advertisements, advertising, marketing, data analytics, data flow, workflow, consumer relations, consumer activity, consumer experience, advertising metrics, analytics and research, and business; electronic advertisement boards and messaging display units; downloadable messages being documents, downloadable messages being multimedia files containing text, graphics being image files, image files, audio recordings, video recordings, electronic media being multimedia files containing audio and video, and electronic data files, all in the fields of advertisements, advertising, marketing, data analytics, data flow, workflow, consumer relations, consumer activity, consumer experience, advertising metrics, analytics and research, and business, all authent...

Telecommunications services in the nature of electronic, electric, and digital transmission of data, messages, graphics, images, audio, video, advertising, information, and electronic media, namely, transmission of voice, data, graphics, images, audio and video by means of telecommunications networks, wireless communication networks, and the Internet; providing access to computerized databases and advertising networks, namely, providing access to databases and providing access to telecommunication networks; electronic transmission and streaming of data and audio, video, audiovisual, and digital media content, namely, electronic transmission and streaming of digital media content for others via global and local computer networks

Trading of carbon dioxide and greenhouse gas emission credits, allowances or offsets of others relating to an incentive program in the field of commercial advertising; none of the foregoing in the field of financial consulting services

Track and report on advertisements and marketing efforts of others, namely, tracking and reporting of online marketing activities for third parties; advertising, customer relationship management, and marketing consultancy; tracking, reporting and analysis of the effectiveness of advertising, namely, advertising analysis; evaluate placement criteria for advertisements for others, namely, advertising analysis; evaluate potential advertising placements for others, namely, advertising analysis; preparing and placing advertisements for others; collection and analysis of metric business data for others with respect to advertisements, namely, analyzing and compiling business data in the field of advertisements; providing advertising information via a website and mobile, computer, and other connected device applications; promoting the goods and services of others; business administration and management services in the field of advertising, consumer engagement, consumer relationship management,...

Providing ad verification services related to advertising placements on communications networks, the Internet, in mobile and computer applications, in electronic media, and on mobile and communication devices, namely, compiling and analyzing advertisement engagement data in order to uncover and identify fraud

Providing temporary use of online non-downloadable computer software to create, develop and modify video and media content, data and information for use in advertising; providing temporary use of online non-downloadable computer software for onboarding and linking offline data for purposes of advertising, marketing and consumer relationship management; providing temporary use of online non-downloadable software for rendering Internet marketing and advertising media formats and providing temporary use of online non-downloadable software for managing, tracking and evaluating media planning, and media buying; software development for advertising, marketing, and consumer relationship management and related applications; providing a website featuring technology that enables users to upload, encode and distribute advertisements; design, development and installation of computer software to allow advertisements to be placed on computers, tablets, smartphones, televisions and connected devices;...
viant

General Information


Serial Number97774484
Word MarkVIANT
Filing DateTuesday, January 31, 2023
Status688 - NOTICE OF ALLOWANCE - ISSUED
Status DateTuesday, May 7, 2024
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, March 12, 2024

Trademark Statements


Goods and ServicesTraining and educational services, namely, providing online instruction in the field of advertising, marketing, business, market research, data analytics, predictive analytics, data flow, workflow, consumer relations, consumer activity, consumer experience, and communication technologies; providing online non-downloadable electronic publications in the nature of articles in the field of advertisements, advertising, marketing, data analytics, data flow, workflow, consumer relations, consumer activity, consumer experience, advertising metrics, analytics and research, and business; providing online non-downloadable electronic publications in the nature of reports and non-downloadable videos, all in the fields of advertisements, advertising, marketing, data analytics, data flow, workflow, consumer relations, consumer activity, consumer experience, advertising metrics, analytics and research, and business
Goods and ServicesDownloadable documents, reports, messages being documents, graphics being images, images, audio recordings, video recordings, electronic media being multimedia files containing audio and video, and electronic data files, all in the fields of advertisements, advertising, marketing, data analytics, data flow, workflow, consumer relations, consumer activity, consumer experience, advertising metrics, analytics and research, and business; electronic advertisement boards and messaging display units; downloadable messages being documents, downloadable messages being multimedia files containing text, graphics being image files, image files, audio recordings, video recordings, electronic media being multimedia files containing audio and video, and electronic data files, all in the fields of advertisements, advertising, marketing, data analytics, data flow, workflow, consumer relations, consumer activity, consumer experience, advertising metrics, analytics and research, and business, all authenticated by non-fungible tokens (NFTs); downloadable computer software for managing, displaying, monetizing, buying, selling, trading, transferring, clearing, confirming, and authenticating downloadable messages being documents, downloadable messages being multimedia files containing text, graphics being image files, image files, audio recordings, video recordings, electronic media being multimedia files containing audio and video, and electronic data files, all in the fields of advertisements, advertising, marketing, data analytics, data flow, workflow, consumer relations, consumer activity, consumer experience, advertising metrics, analytics and research, and business, all authenticated by non-fungible tokens (NFTs)
Goods and ServicesTelecommunications services in the nature of electronic, electric, and digital transmission of data, messages, graphics, images, audio, video, advertising, information, and electronic media, namely, transmission of voice, data, graphics, images, audio and video by means of telecommunications networks, wireless communication networks, and the Internet; providing access to computerized databases and advertising networks, namely, providing access to databases and providing access to telecommunication networks; electronic transmission and streaming of data and audio, video, audiovisual, and digital media content, namely, electronic transmission and streaming of digital media content for others via global and local computer networks
Goods and ServicesTrading of carbon dioxide and greenhouse gas emission credits, allowances or offsets of others relating to an incentive program in the field of commercial advertising; none of the foregoing in the field of financial consulting services
Goods and ServicesTrack and report on advertisements and marketing efforts of others, namely, tracking and reporting of online marketing activities for third parties; advertising, customer relationship management, and marketing consultancy; tracking, reporting and analysis of the effectiveness of advertising, namely, advertising analysis; evaluate placement criteria for advertisements for others, namely, advertising analysis; evaluate potential advertising placements for others, namely, advertising analysis; preparing and placing advertisements for others; collection and analysis of metric business data for others with respect to advertisements, namely, analyzing and compiling business data in the field of advertisements; providing advertising information via a website and mobile, computer, and other connected device applications; promoting the goods and services of others; business administration and management services in the field of advertising, consumer engagement, consumer relationship management, social media, marketing, and entertainment; statistical and predictive evaluations of marketing and advertising data in the nature of statistical analysis and reporting services for business purposes; compiling and systematization of data into computer databases, namely, compiling business data; advertisement bidding services for others; advertising, marketing, and promotion services; targeted marketing services, data analytics being business, advertising, and market data analysis, and predictive analytics, namely, using analytic and statistic models for the understanding and predicting of consumers, businesses, and market trends and actions; ad serving, namely, placing advertisements on websites, mobile applications, television, billboards, digital display units, and digital streaming for others using specialized computer software; media planning, namely, advising the client on the correct times and locations to advertise based on media analysis of the market for that media, and media buying advice, namely, advising the client how much media time and at what times the client should be purchasing advertising; advertising services provided via online, mobile devices, television, radio, film, print, billboard, kiosk, digital display unit, and electronic media and communication; provision and rental of advertising space; provision and rental of advertising space online, in communications networks, mobile applications, on television, on radio, in film, in print, and on billboards, kiosks, and digital display units; advertising matching services for connecting advertisers with advertising space, namely, online advertising network matching services for connecting advertisers to websites, mobile applications, television, radio, film, print, billboard, kiosk, and digital display unit advertising space; design, development, compilation, creation, production, dissemination, analysis, and management of advertising matter and advertising campaigns, namely, development of advertising concepts, advertising analysis, and compilation, production, and dissemination of advertising matter; advertising analysis, consultation, planning, and research; preparing business reports and business advertising reports; collection and analysis of business, advertising and consumer activity, relationship and experience data, namely, business data analysis; consulting in the field of advertising; web site traffic optimization; business research services; business data analytics and predictive analytics services, namely, business data analytics; compiling and analyzing statistics, data and other sources of information for business purposes; analysis of market research data and statistics; database management services; consumer relationship services, namely, customer relationship management; market research services; advertising services; dissemination of advertisements; providing a searchable database and data sets featuring business, advertising, advertisement, consumer, business, and market information, namely, providing an on-line searchable database featuring business information; inventory management; development of marketing strategies, concepts and tactics, namely, audience development and brand awareness; marketing services in the field of conversion rate optimization (CRO); all of the foregoing in the field of advertising and none of the foregoing in the field of business mergers and acquisition services or business consulting in the field of facilitating and advising strategic partnerships
Goods and ServicesProviding ad verification services related to advertising placements on communications networks, the Internet, in mobile and computer applications, in electronic media, and on mobile and communication devices, namely, compiling and analyzing advertisement engagement data in order to uncover and identify fraud
Goods and ServicesProviding temporary use of online non-downloadable computer software to create, develop and modify video and media content, data and information for use in advertising; providing temporary use of online non-downloadable computer software for onboarding and linking offline data for purposes of advertising, marketing and consumer relationship management; providing temporary use of online non-downloadable software for rendering Internet marketing and advertising media formats and providing temporary use of online non-downloadable software for managing, tracking and evaluating media planning, and media buying; software development for advertising, marketing, and consumer relationship management and related applications; providing a website featuring technology that enables users to upload, encode and distribute advertisements; design, development and installation of computer software to allow advertisements to be placed on computers, tablets, smartphones, televisions and connected devices; computer services, namely, creating computer network-based indexes of information; application service provider (ASP) and platform as a service (PAAS) featuring computer software that enables users to evaluate advertising placements, that tracks and reports on advertisements and marketing efforts, and that provides analytics, predictive analytics, optimization strategies, verification and quality metrics related to advertising; platform as a service (PAAS) featuring computer software platforms for use in internet, mobile and digital advertising that allow advertisers to reach audiences and enable network operators to create revenue streams from display, video, and lead generation advertisements; providing temporary use of online non-downloadable software for creation, management, and analysis of advertising campaigns and creative, direct buying and selling of advertising space, and purchase and sale of advertising space; design and development of computer software for use in digital advertising; providing temporary use of online non-downloadable software for accessing, viewing, searching, providing, submitting, receiving, collecting, compiling, creating, managing, transferring, storing, tracking, reporting, analyzing, extracting, distributing, automating, processing, collaborating on, and publishing data, images, documents, and information relating to advertising, advertisements, business intelligence, consumer relationship, marketing, data analytics, predictive analytics, data flow, workflow, consumer activity, and consumer experience; providing temporary use of online non-downloadable software using artificial intelligence and machine learning for accessing, viewing, searching, providing, submitting, receiving, collecting, compiling, creating, managing, transferring, storing, tracking, reporting, analyzing, extracting, distributing, automating, processing, collaborating on, and publishing data, images, documents, and information relating to advertising, advertisements, business intelligence, consumer relationship, marketing, data analytics, predictive analytics, data flow, workflow, consumer activity, and consumer experience; providing temporary use of online non-downloadable software for buying, selling, offering for sale, and renting advertisements and advertising space; providing temporary use of online non-downloadable software using artificial intelligence and machine learning for buying, selling, offering for sale, and renting advertisements and advertising space; providing temporary use of online non-downloadable software for the creation, execution, analysis, and optimization of advertising and advertising campaigns; providing temporary use of online non-downloadable software using artificial intelligence and machine learning for the creation, execution, analysis, and optimization of advertising and advertising campaigns; providing temporary use of online non-downloadable software for collecting, analyzing, and optimizing the value and return on investment of advertising and advertisements; providing temporary use of online non-downloadable software using artificial intelligence and machine learning for collecting, analyzing, and optimizing the value and return on investment of advertising and advertisements; electronic collection, monitoring, and analysis of personal and household identifying information, interaction, location, traffic, interest, habit, demographic, click-through, purchasing, lifestyle, behavior, and other personalized data and information, audience insights, and audience segmentation, namely, data automation and collection service using proprietary software to evaluate, analyze and collect service data; consulting services in the field of graphic design of advertisements; software as a service (SAAS) featuring software that enables users to evaluate advertising placements, that tracks and reports on advertisements and marketing efforts of its users and others, and that provides analytics, predictive analytics, optimization strategies, verification and quality metrics related to advertising on the Internet, on websites, in mobile and computer applications, and on connected devices; software as a service (SAAS) featuring computer software for use in internet, mobile and digital advertising that allow advertisers to reach audiences and enable network operators to create revenue streams from display, video, and lead generation advertisements on their networks; electronic storage of electronic media, namely, images, text, video, and audio data; platform as a service (PAAS), featuring computer software platforms that deliver targeted advertising content based on certain attributes of the consumer, consumer household, and device receiving the content; providing temporary use of online non-downloadable software for managing, displaying, monetizing, buying, selling, trading, transferring, clearing, confirming, and authenticating downloadable messages being documents, downloadable messages being multimedia files containing texts, downloadable messages being multimedia files containing audio and video, graphics being image files, image files, audio recordings, video recordings, and electronic media being multimedia files containing audio and video, all in the fields of advertisements, advertising, marketing, data analytics, data flow, workflow, consumer relations, consumer activity, consumer experience, advertising metrics, analytics and research, and business, all authenticated by non-fungible tokens (NFTs); providing temporary use of online non-downloadable software using artificial intelligence for machine learning; research in the field of artificial intelligence; providing temporary use of online non-downloadable software for autonomous advertising; Providing ad verification services related to advertising placements on communications networks, the Internet, in mobile and computer applications, in electronic media, and on mobile and communication devices, namely, providing quality assurance services in the field of advertisements, electronic monitoring of advertisement engagement activity to detect fraud via the internet, monitoring of advertisements for quality control purposes, and inspection of advertisements for quality control purposes

Classification Information


International Class038 - Services allowing people to communicate with another by a sensory means.
US Class Codes100, 101, 104
Class Status Code6 - Active
Class Status DateFriday, February 17, 2023
Primary Code038
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus.
US Class Codes021, 023, 026, 036, 038
Class Status Code6 - Active
Class Status DateFriday, February 17, 2023
Primary Code009
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateFriday, February 17, 2023
Primary Code035
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class036 - Insurance; financial affairs; monetary affairs; real estate affairs.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateFriday, February 17, 2023
Primary Code036
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class041 - Education; providing of training; entertainment; sporting and cultural activities.
US Class Codes100, 101, 107
Class Status Code6 - Active
Class Status DateFriday, February 17, 2023
Primary Code041
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software.
US Class Codes100, 101
Class Status Code6 - Active
Class Status DateFriday, February 17, 2023
Primary Code042
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class045 - Legal services; security services for the protection of property and individuals; personal and social services rendered by others to meet the needs of individuals.
US Class Codes100, 101
Class Status Code6 - Active
Class Status DateWednesday, January 31, 2024
Primary Code045
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameViant Technology LLC
Party Type20 - Owner at Publication
Legal Entity Type16 - Limited Liability Company
AddressIrvine, CA 92612

Party NameViant Technology LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressIrvine, CA 92612

Trademark Events


Event DateEvent Description
Friday, February 3, 2023NEW APPLICATION ENTERED
Friday, February 17, 2023NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Monday, October 30, 2023ASSIGNED TO EXAMINER
Monday, October 30, 2023NON-FINAL ACTION WRITTEN
Monday, October 30, 2023NON-FINAL ACTION E-MAILED
Monday, October 30, 2023NOTIFICATION OF NON-FINAL ACTION E-MAILED
Tuesday, January 30, 2024TEAS RESPONSE TO OFFICE ACTION RECEIVED
Tuesday, January 30, 2024CORRESPONDENCE RECEIVED IN LAW OFFICE
Wednesday, January 31, 2024TEAS/EMAIL CORRESPONDENCE ENTERED
Wednesday, February 7, 2024EXAMINERS AMENDMENT -WRITTEN
Wednesday, February 7, 2024EXAMINERS AMENDMENT E-MAILED
Wednesday, February 7, 2024NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Wednesday, February 7, 2024EXAMINER'S AMENDMENT ENTERED
Wednesday, February 7, 2024APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, February 21, 2024NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Wednesday, February 21, 2024OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, March 12, 2024PUBLISHED FOR OPPOSITION
Tuesday, March 12, 2024OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, May 7, 2024NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Thursday, November 7, 2024TEAS STATEMENT OF USE RECEIVED