| Serial Number | 86432621 |
| Word Mark | VIANT |
| Filing Date | Thursday, October 23, 2014 |
| Status | 702 - SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED |
| Status Date | Wednesday, August 16, 2023 |
| Registration Number | 5124804 |
| Registration Date | Tuesday, January 17, 2017 |
| Mark Drawing | 4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, September 29, 2015 |
| Goods and Services | Track and report on advertisements and marketing efforts of others; advertising, customer relationship management, and marketing consultancy, namely, analysis of the effectiveness of advertising on Internet-connected televisions, mobile phones, smartphones, computing devices, personal computers, laptop computers, mobile electronic devices, tablet computers, electronic devices and personal digital assistants (PDAs); facilitate placement criteria for advertisements for others on the Internet, on websites, in mobile and computer applications, and on Internet-connected devices; evaluate potential advertising placements for others; collection and analysis of quality metric data for others with respect to advertisements placed on the Internet, on websites, in mobile and computer applications, and on Internet-connected devices; provide verification services related to advertising placements on the Internet, on websites, in mobile and computer applications, and on Internet-connected devices; providing advertising information via a website and mobile, computer, and other Internet-connected device applications; promoting the goods and services of others by preparing and placing advertisements electronically through a global computer network; business administration and management services in the field of digital advertising, customer engagement, customer relationship management, social media, marketing, and entertainment; statistical evaluations of marketing and advertising data; tracking and monitoring online and offline digital advertising profitability and return on investment; compiling and systematization of data into computer databases; advertisement bidding services, namely, providing an online network for publishers to receive real-time leads and bidding opportunities by means of an online marketplace for the purpose of promoting goods and services on publishers digital platforms |
| Goods and Services | Providing temporary use of non-downloadable computer software and applications which allows users to create, develop and modify video and rich media content for use in online advertising; providing temporary use of non-downloadable computer software for onboarding and linking offline data for purposes of advertising, marketing and customer relationship management; providing temporary use of non-downloadable software for rendering Internet marketing and advertising media formats and software for managing, tracking and evaluating media planning, media buying and the success of marketing efforts of others; software development for advertising marketing, and customer relationship management and related applications; providing a website featuring technology that enables users to upload, encode and distribute video advertisements; design, development and installation of software to allow advertisements to be placed on computers, tablets, smartphones, Internet-connected televisions and other Internet-connected devices that enable users to access various services of others; computer services, namely, creating indexes of information; application service provider (ASP) and platform as a service (PAAS) featuring software that enables users to evaluate potential advertising placements, that tracks and reports on advertisements and marketing efforts of its users and others, and that provides analytics, optimization strategies, verification and quality metrics related to advertising placements on the Internet, on websites, in mobile and computer applications, and on Internet-connected devices, including but not limited to, televisions; platform as a Service (PAAS) featuring computer software platforms for use in internet, mobile or digital advertising that allow advertisers to reach audiences and enable network operators to create revenue stream from display, video, and lead generation advertisements on their networks; providing temporary use of online, non-downloadable software interface for creation, management, and analysis of advertising campaigns and creative, direct buying and selling of advertising space, as well as purchase and sale of advertising space; design and development of computer software for others for use in digital advertising |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, October 31, 2014 |
| Primary Code | 035 |
| First Use Anywhere Date | Wednesday, January 14, 2015 |
| First Use In Commerce Date | Wednesday, January 14, 2015 |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, October 31, 2014 |
| Primary Code | 042 |
| First Use Anywhere Date | Wednesday, January 14, 2015 |
| First Use In Commerce Date | Wednesday, January 14, 2015 |
| Party Name | VIANT TECHNOLOGY LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | IRVINE, CA 92612 |
| Party Name | VIANT TECHNOLOGY LLC |
| Party Type | 21 - New Owner After Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | IRVINE, CA 92614 |
| Party Name | Interactive Media Holdings, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Irvine, CA 92614 |
| Party Name | Interactive Media Holdings, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Irvine, CA 92614 |
| Event Date | Event Description |
| Wednesday, August 16, 2023 | NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED |
| Wednesday, August 16, 2023 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Tuesday, July 4, 2023 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Tuesday, January 10, 2023 | TEAS SECTION 8 & 15 RECEIVED |
| Monday, January 17, 2022 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Tuesday, October 26, 2021 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Tuesday, October 26, 2021 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Tuesday, October 26, 2021 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Tuesday, October 26, 2021 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Tuesday, October 26, 2021 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Wednesday, November 6, 2019 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Tuesday, January 17, 2017 | REGISTERED-PRINCIPAL REGISTER |
| Thursday, December 15, 2016 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Wednesday, December 14, 2016 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Tuesday, December 13, 2016 | STATEMENT OF USE PROCESSING COMPLETE |
| Wednesday, November 23, 2016 | USE AMENDMENT FILED |
| Tuesday, December 13, 2016 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Wednesday, November 23, 2016 | TEAS STATEMENT OF USE RECEIVED |
| Wednesday, November 23, 2016 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Wednesday, November 16, 2016 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Wednesday, May 25, 2016 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Monday, May 23, 2016 | SOU EXTENSION 1 GRANTED |
| Monday, May 23, 2016 | SOU EXTENSION 1 FILED |
| Monday, May 23, 2016 | SOU TEAS EXTENSION RECEIVED |
| Tuesday, November 24, 2015 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Tuesday, September 29, 2015 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, September 29, 2015 | PUBLISHED FOR OPPOSITION |
| Wednesday, September 9, 2015 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Thursday, August 27, 2015 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Tuesday, August 25, 2015 | ASSIGNED TO LIE |
| Friday, August 7, 2015 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Thursday, August 6, 2015 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Wednesday, August 5, 2015 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Wednesday, August 5, 2015 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Wednesday, February 18, 2015 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Wednesday, February 18, 2015 | NON-FINAL ACTION E-MAILED |
| Wednesday, February 18, 2015 | NON-FINAL ACTION WRITTEN |
| Wednesday, February 11, 2015 | ASSIGNED TO EXAMINER |
| Friday, October 31, 2014 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Monday, October 27, 2014 | NEW APPLICATION ENTERED |