VIA RODEO Trademark

Trademark Overview


On Monday, November 14, 2011, a trademark application was filed for VIA RODEO with the United States Patent and Trademark Office. The USPTO has given the VIA RODEO trademark a serial number of 85472355. The federal status of this trademark filing is REGISTERED AND RENEWED as of Friday, February 25, 2022. This trademark is owned by Sloane Two Rodeo, LLC. The VIA RODEO trademark is filed in the Advertising, Business and Retail Services category with the following description:

business operations for shopping malls; retail shopping mall services, namely, providing retail store services in the field of luxury goods
via rodeo

General Information


Serial Number85472355
Word MarkVIA RODEO
Filing DateMonday, November 14, 2011
Status800 - REGISTERED AND RENEWED
Status DateFriday, February 25, 2022
Registration Number4204912
Registration DateTuesday, September 11, 2012
Mark Drawing3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, June 26, 2012

Trademark Statements


Description of MarkThe mark consists of the words "Via Rodeo" enclosed by an oblong, stylized border in the form of an old fashioned street sign.
Indication of Colors claimedColor is not claimed as a feature of the mark.
Goods and Servicesbusiness operations for shopping malls; retail shopping mall services, namely, providing retail store services in the field of luxury goods
Translation of Words in MarkThe English translation of "VIA" in the mark is DRIVE.
Disclaimer with Predetermined Text"VIA RODEO"

Classification Information


International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateFriday, November 18, 2011
Primary Code035
First Use Anywhere DateWednesday, January 1, 2003
First Use In Commerce DateWednesday, January 1, 2003

Trademark Owner History


Party NameSloane Two Rodeo, LLC
Party Type30 - Original Registrant
Legal Entity Type16 - Limited Liability Company
AddressBeverly Hills, CA 90210

Party NameSloane Two Rodeo, LLC
Party Type20 - Owner at Publication
Legal Entity Type16 - Limited Liability Company
AddressBeverly Hills, CA 90210

Party NameSloane Two Rodeo, LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressBeverly Hills, CA 90210

Trademark Events


Event DateEvent Description
Friday, February 25, 2022NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Friday, February 25, 2022REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Friday, February 25, 2022REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Wednesday, February 16, 2022CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Monday, January 17, 2022TEAS CHANGE OF CORRESPONDENCE RECEIVED
Monday, January 17, 2022TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
Monday, January 17, 2022ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Monday, January 17, 2022TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Saturday, September 11, 2021TEAS SECTION 8 & 9 RECEIVED
Saturday, September 11, 2021COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Tuesday, December 5, 2017NOTICE OF ACCEPTANCE OF SEC. 8 - E-MAILED
Tuesday, December 5, 2017REGISTERED - SEC. 8 (6-YR) ACCEPTED
Tuesday, December 5, 2017CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Wednesday, November 8, 2017TEAS SECTION 8 RECEIVED
Monday, September 11, 2017COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Tuesday, September 11, 2012REGISTERED-PRINCIPAL REGISTER
Tuesday, June 26, 2012OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, June 26, 2012PUBLISHED FOR OPPOSITION
Wednesday, June 6, 2012NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Friday, May 18, 2012LAW OFFICE PUBLICATION REVIEW COMPLETED
Wednesday, May 16, 2012APPROVED FOR PUB - PRINCIPAL REGISTER
Tuesday, May 15, 2012EXAMINER'S AMENDMENT ENTERED
Monday, May 14, 2012ASSIGNED TO LIE
Monday, May 14, 2012NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Monday, May 14, 2012EXAMINERS AMENDMENT E-MAILED
Monday, May 14, 2012EXAMINERS AMENDMENT -WRITTEN
Wednesday, March 7, 2012NOTIFICATION OF NON-FINAL ACTION E-MAILED
Wednesday, March 7, 2012NON-FINAL ACTION E-MAILED
Wednesday, March 7, 2012NON-FINAL ACTION WRITTEN
Wednesday, February 29, 2012ASSIGNED TO EXAMINER
Saturday, November 19, 2011NOTICE OF DESIGN SEARCH CODE MAILED
Friday, November 18, 2011NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM
Thursday, November 17, 2011NEW APPLICATION ENTERED IN TRAM