| Serial Number | 99592663 |
| Word Mark | VELVEETA |
| Filing Date | Tuesday, January 13, 2026 |
| Status | 630 - NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER |
| Status Date | Tuesday, January 13, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | NOT AVAILABLE |
| Description of Mark | The mark consists of the word “VELVEETA” is in red, bold, stylized script font in front of a yellow background. The letter “V” is capitalized and the letters “elveeta” are in lower case font with the letter “t” having an elongated curved cross stroke over the letters “ee”. |
| Goods and Services | Cheese dips; Processed cheese; Cheddar cheese |
| Indication of Colors claimed | The color(s) yellow, red is/are claimed as a feature of the mark. |
| Goods and Services | Cheese sauce; packaged entrees consisting primarily of pasta or rice |
| International Class | 029 - Meat, fish, poultry and game; meat extracts; preserved, frozen, dried and cooked fruits and vegetables; jellies, jams, compotes; eggs, milk and milk products; edible oils and fats. |
| US Class Codes | 046 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, January 13, 2026 |
| Primary Code | 029 |
| First Use Anywhere Date | Tuesday, November 30, 2021 |
| First Use In Commerce Date | Tuesday, November 30, 2021 |
| International Class | 030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice. |
| US Class Codes | 046 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, January 13, 2026 |
| Primary Code | 030 |
| First Use Anywhere Date | Tuesday, November 30, 2021 |
| First Use In Commerce Date | Tuesday, November 30, 2021 |
| Party Name | Kraft Foods Group Brands LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Chicago, IL 60601 |
| Event Date | Event Description |
| Tuesday, January 13, 2026 | NEW APPLICATION ENTERED |
| Tuesday, January 13, 2026 | APPLICATION FILING RECEIPT MAILED |