VELVEETA Trademark
Trademark Overview
On Tuesday, June 7, 2022, a trademark application was filed for VELVEETA with the United States Patent and Trademark Office. The USPTO has given the VELVEETA trademark a serial number of 97446853. The federal status of this trademark filing is REVIVED - AWAITING FURTHER ACTION as of Wednesday, November 27, 2024. This trademark is owned by Kraft Foods Group Brands LLC. The VELVEETA trademark is filed in the Computer & Software Products & Electrical & Scientific Products, Advertising, Business and Retail Services, Education & Entertainment Services, and Restaurant & Hotel Services categories with the following description:
Entertainment services, namely, providing online virtual restaurants and food and drink items for use in virtual environments; entertainment services, namely, providing an online virtual restaurant where users can earn reward points and virtual currency which may be used to purchase food and beverages in the virtual world; entertainment services, namely, providing online video games
Virtual food and beverage products, namely, downloadable virtual goods in the nature of image files of food and beverage products for use in online virtual environments; downloadable multimedia files containing artwork, text, audio and video relating to restaurants, foods, and beverages, authenticated by non-fungible tokens (NFTs); digital collectibles in the nature of downloadable image files of food and beverage products authenticated by non-fungible tokens (NFTs); downloadable graphic art reproductions; downloadable image files of paintings authenticated by non-fungible tokens (NFTs); downloadable multimedia files containing videos relating to video games authenticated by non-fungible tokens (NFTs)
Provision of an online marketplace, using blockchain technology, for buyers and sellers of downloadable digital food and drink items and art images, music, and video clips authenticated by non-fungible tokens (NFTs)
Operating a virtual restaurant featuring home delivery
General Information
| Serial Number | 97446853 |
| Word Mark | VELVEETA |
| Filing Date | Tuesday, June 7, 2022 |
| Status | 616 - REVIVED - AWAITING FURTHER ACTION |
| Status Date | Wednesday, November 27, 2024 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, August 15, 2023 |
Trademark Statements
| Goods and Services | Entertainment services, namely, providing online virtual restaurants and food and drink items for use in virtual environments; entertainment services, namely, providing an online virtual restaurant where users can earn reward points and virtual currency which may be used to purchase food and beverages in the virtual world; entertainment services, namely, providing online video games |
| Goods and Services | Virtual food and beverage products, namely, downloadable virtual goods in the nature of image files of food and beverage products for use in online virtual environments; downloadable multimedia files containing artwork, text, audio and video relating to restaurants, foods, and beverages, authenticated by non-fungible tokens (NFTs); digital collectibles in the nature of downloadable image files of food and beverage products authenticated by non-fungible tokens (NFTs); downloadable graphic art reproductions; downloadable image files of paintings authenticated by non-fungible tokens (NFTs); downloadable multimedia files containing videos relating to video games authenticated by non-fungible tokens (NFTs) |
| Goods and Services | Provision of an online marketplace, using blockchain technology, for buyers and sellers of downloadable digital food and drink items and art images, music, and video clips authenticated by non-fungible tokens (NFTs) |
| Goods and Services | Operating a virtual restaurant featuring home delivery |
Classification Information
| International Class | 009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus. |
| US Class Codes | 021, 023, 026, 036, 038 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, June 16, 2022 |
| Primary Code | 009 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, June 16, 2022 |
| Primary Code | 035 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 041 - Education; providing of training; entertainment; sporting and cultural activities. |
| US Class Codes | 100, 101, 107 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, June 16, 2022 |
| Primary Code | 041 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 043 - Services for providing food and drink; temporary accommodations. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, June 16, 2022 |
| Primary Code | 043 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
Trademark Owner History
| Party Name | Kraft Foods Group Brands LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Chicago, IL 60601 |
| Party Name | Kraft Foods Group Brands LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Chicago, IL 60601 |
Trademark Events
| Event Date | Event Description |
| Friday, June 10, 2022 | NEW APPLICATION ENTERED |
| Thursday, June 16, 2022 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Monday, March 20, 2023 | ASSIGNED TO EXAMINER |
| Monday, March 27, 2023 | NON-FINAL ACTION WRITTEN |
| Monday, March 27, 2023 | NON-FINAL ACTION E-MAILED |
| Monday, March 27, 2023 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Friday, June 23, 2023 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Friday, June 23, 2023 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Saturday, June 24, 2023 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Wednesday, July 12, 2023 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, July 26, 2023 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, August 15, 2023 | PUBLISHED FOR OPPOSITION |
| Tuesday, August 15, 2023 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, October 10, 2023 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Wednesday, April 3, 2024 | TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS |
| Wednesday, April 3, 2024 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Wednesday, April 3, 2024 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Wednesday, April 3, 2024 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Tuesday, April 9, 2024 | SOU TEAS EXTENSION RECEIVED |
| Tuesday, April 9, 2024 | SOU EXTENSION 1 FILED |
| Tuesday, April 9, 2024 | SOU EXTENSION 1 GRANTED |
| Wednesday, April 10, 2024 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Friday, October 25, 2024 | PETITION TO REVIVE-GRANTED |
| Friday, October 25, 2024 | TEAS PETITION TO REVIVE RECEIVED |
| Monday, November 25, 2024 | ASSIGNED TO PETITION STAFF |
| Wednesday, November 27, 2024 | PETITION GRANTED - EXTENSION REQUEST FILED |
| Wednesday, November 27, 2024 | NOTICE OF REVIVAL - E-MAILED |
