| Serial Number | 99372461 |
| Word Mark | VELO REWARDS |
| Filing Date | Wednesday, September 3, 2025 |
| Status | 630 - NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER |
| Status Date | Wednesday, September 3, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | NOT AVAILABLE |
| Goods and Services | Administration of a customer loyalty program which provides points to customers for purchasing company's products, which are redeemable for rewards |
| Goods and Services | Oral nicotine pouches for use as a tobacco substitute, not for medical purposes |
| Translation of Words in Mark | The English translation of VELO in the mark is VEIL. |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, September 3, 2025 |
| Primary Code | 035 |
| First Use Anywhere Date | Tuesday, February 11, 2025 |
| First Use In Commerce Date | Tuesday, February 11, 2025 |
| International Class | 034 - Tobacco; smokers' articles; matches. |
| US Class Codes | 002, 008, 009, 017 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, September 3, 2025 |
| Primary Code | 034 |
| First Use Anywhere Date | Friday, February 28, 2025 |
| First Use In Commerce Date | Friday, February 28, 2025 |
| Party Name | RAI Strategic Holdings, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Winston-Salem, NC 27101 |
| Event Date | Event Description |
| Wednesday, September 3, 2025 | NEW APPLICATION ENTERED |
| Wednesday, September 3, 2025 | APPLICATION FILING RECEIPT MAILED |